www.nuovacarpi.com

Crodino and Crodino Twist brand manager for the Italian market• Responsible for developing and executing Crodino and Crodino Twist brand plans (annual and 5years plans)• Responsible, in collaboration with multifunctional teams, of developing ATL (TV, radio and Digital campaigns) and BTL activities, including PR and events • Managing competitive and market analysis• Brand positioning and consumer insights development• Managing and developing P&L, analyzing the brand profitability and implementing corrective strategies • Close cooperation with trade marketing department in developing POS activities• Managing sales forecasting up to the next 24 months• Planning and control of the product innovation development process phases • Developing consumer promotions

Responsible for Jägermeister brands and Sweet Liquors category, including partner companies management (Mast-Jägermeister, Beam-Suntory and Illy).• Responsible for developing and executing the brands plans• Responsible, in collaboration with Mast-Jägermeister SE, of developing ATL activities (TV and Digital campaigns) and BTL activities, including PR, events and sponsorships• Managing and developing P&L, analyzing the brand profitability and implementing corrective strategies• Close cooperation with trade-marketing department in developing POS activities (On premise and Off premise)• Managing competitive strategic analysis, consumer segmentation, consumer insight development • Brand positioning adaptation to Italian market • Managing sales forecasting up to the next 20 months• Special packs and consumer promotions development

Supporting the After dinner and Night Spirits Marketing Manager in developing the brand key activities.

• Cooperation in developing promotional activities both for wholesalers and for horeca channel• Activities performance analysis • Daily management of sales force requests

• Collaboration in the events organization• Sponsor companies management

• Supporting the marketing team in the brand activities management (events, shootings, shows, etc.);• Activities performance analysis