Experienced C-Suite leader with 25 years in brand marketing agencies, including 18+ years at Director-level and 12+ years in performance digital marketing. Recently served as a CCO-equivalent in the world’s fourth-largest marketing network agency, leading multi-disciplinary teams and managing a £75m turnover business, employing over 600 people, as part of a 10-person Executive Leadership Board. Proven success in scaling businesses, building high-performing teams, driving revenue growth and fostering long-term client partnerships.ACHIEVEMENT SUMMARY:• Retained 90%+ of clients, doubling tenure to 5 yrs.• Delivered client sentiment scores (NPS & TRR) averaging 9/10. • Drove 90%+ of all new revenue growth from existing clients over the last 3 years.• Achieved 30% increase in revenue across client renewals.• Grew & led a client-facing team from 5 to 50+.• Drove M&A transitions for my last two employers.• Implemented impactful & measurable agency-wide processes, behaviours & cultures.• Led several global client accounts as Executive Sponsor / Partner.KEY SKILLS & PROFESSIONAL EXPERIENCE:• Able to establish rapport across all levels, through to C-Suite, and build successful relationships, underpinned by trust and respect.• Implementing effective processes that build consistency of approach, built on a foundation of ‘Brilliant Basics’ and a proactive mindset that empowers people to deliver their best work, all of which is based on a tried & tested ‘Client First’ pillars to success programme.• P&L responsibility across financial reporting, budget setting & forecasting, financial analysis across OI, client growth & trends, SRS management & client entertainment budget management.• Creating a culture of togetherness through teamwork, accountability & professional development.• Strong leadership skills, with an ability to inspire, motivate, coach & guide.• Able to influence cultural change from retention & delivery to an ambitious sales & growth focus.• Can deliver transformational change around accountability, attitude & ownership.• Experienced in measuring, tracking and driving business performance, ensuring greater consistency and increased performance against a range of internal & external KPIs.
Listed skills include Digital Marketing, Advertising, Marketing Communications, Online Advertising, and 38 others.