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Experienced C-Suite leader with 25 years in brand marketing agencies, including 18+ years at Director-level and 12+ years in performance digital marketing. Recently served as a CCO-equivalent in the world’s fourth-largest marketing network agency, leading multi-disciplinary teams and managing a £75m turnover business, employing over 600 people, as part of a 10-person Executive Leadership Board. Proven success in scaling businesses, building high-performing teams, driving revenue growth and fostering long-term client partnerships.ACHIEVEMENT SUMMARY:• Retained 90%+ of clients, doubling tenure to 5 yrs.• Delivered client sentiment scores (NPS & TRR) averaging 9/10. • Drove 90%+ of all new revenue growth from existing clients over the last 3 years.• Achieved 30% increase in revenue across client renewals.• Grew & led a client-facing team from 5 to 50+.• Drove M&A transitions for my last two employers.• Implemented impactful & measurable agency-wide processes, behaviours & cultures.• Led several global client accounts as Executive Sponsor / Partner.KEY SKILLS & PROFESSIONAL EXPERIENCE:• Able to establish rapport across all levels, through to C-Suite, and build successful relationships, underpinned by trust and respect.• Implementing effective processes that build consistency of approach, built on a foundation of ‘Brilliant Basics’ and a proactive mindset that empowers people to deliver their best work, all of which is based on a tried & tested ‘Client First’ pillars to success programme.• P&L responsibility across financial reporting, budget setting & forecasting, financial analysis across OI, client growth & trends, SRS management & client entertainment budget management.• Creating a culture of togetherness through teamwork, accountability & professional development.• Strong leadership skills, with an ability to inspire, motivate, coach & guide.• Able to influence cultural change from retention & delivery to an ambitious sales & growth focus.• Can deliver transformational change around accountability, attitude & ownership.• Experienced in measuring, tracking and driving business performance, ensuring greater consistency and increased performance against a range of internal & external KPIs.
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Group Managing Partner, Client SuccessKinesso Uk&I Oct 2021 - Jul 2024United KingdomPromoted to lead a combined multi-site team of over 50 Account Management professionals in the newly integrated business, responsible for delivering cross-channel activity across multiple markets to over 150 clients globally, with a combined annual fee value of $60m+ and operating income of over 20%.My remit, as part of the Executive Leadership team within a UK operation employing over 500 people, in an equivalent Chief Client Officer role, included:• Establishing & managing a segmented servicing strategy across the full client portfolio, which governs how each account is managed across the business – based on several key metrics.• Department-specific accountability across strategy management, performance reporting outputs, contract renewals & renewal pricing, QBR process management, CDP development, client satisfaction & feedback tracking (via NPS) and establishing a company-wide account management & professionalism training programme.• Commercial accountability around budget planning, growth identification & tracking (Up & Cross Sell), pipeline reporting, profitability management and pricing strategies.• Operational accountability feeding into capacity planning, linked to growth & sales, delivery tracking against SOWs and contractual conflicts management inc. resource. • Exec sponsor management across key accounts, inc. leading my own assigned accounts.• Mentor to members of the Senior Leadership team, including my own direct reports. -
Client Services DirectorStickyeyes Jan 2013 - Sep 2021Leeds, United KingdomFormerly one of the UK's largest independent digital performance marketing agencies, Stickyeyes were officially acquired by Reprise in 2021, part of the Mediabrands Network within The Interpublic Group (IPG).I was promoted to CSD within 10 months to drive efficiencies, effectiveness and staff development across the agency's growing B2B and D2C client-base.Over the 9 years in this role I played a significant part in:• Increasing gross revenue by 300%+ from £5m to £20m+ through a robust Up & Cross-Sell strategy, driving measurable YoY growth in non-budgeted revenue from the active portfolio.• Growing a dedicated Client Services team from 5 to 25, establishing a culture focused on delivery excellence, relationship building, constructively questioning & challenging and breeding a commercial mindset throughout the department.• Increasing our client retention rates to an average of 4.5 years and overall client satisfaction rates to an average of 8 out of 10, as we consistently achieved upwards of 20% growth YoY.• Winning significant industry awards and other accolades during this period across multiple client campaigns, as well as being voted “Best UK Agency” at the UK Search Awards.Clients included Tesco Bank, Hertz, Staples, ghd, LG, GSK, Ladbrokes, MTV, Hilton Hotels, Motors.co.uk, Liverpool FC and MoneySupermarket to name but a few. -
Senior Account Director / Deputy Client Services DirectorStickyeyes Mar 2012 - Dec 2012Leeds, United KingdomAppointed to implement a range of business-critical processes inc. establishing CDPs and improving client retention & overall sentiment, as well as implementing new internal systems & processes across client on-boarding, performance reporting & profitability tracking.
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Client Services DirectorTmp Worldwide Uk Mar 2011 - Feb 2012Based Manchester & LeedsTribal Resourcing were acquired by TMP Worldwide in February 2011.I managed an extensive portfolio of clients across the North of England and led a team of client-facing Account Managers and Account Directors. I was also the Project Director on two high-profile national technology projects on behalf of Central Government clients. -
Agency Director / Client Services DirectorTribal Resourcing Oct 2005 - May 2011Manchester, United Kingdom• Headhunted to establish Tribal’s Employer Brand marketing offering across Yorkshire & Northeast as Agency Director of the newly established Leeds operation.• Within the first 2 years I achieved an annual turnover of £6m and had built a team of 7.• In early 2009, I was asked to undertake a 6-month secondment to jointly run our London (HQ) operation, leading a large C.S. team managing a portfolio with annual billings of over £25m.• As a member of the National Leadership Team, I played a pivotal role in defining the company’s strategy for growth & success over 6.5 years. • Promoted in Oct 2009 to the newly created role of Client Services Director for the North, assuming responsibility for all accounts across the North of England, as well as managing offices and P&Ls across Leeds & Manchester – comprising 50+ employees and revenue of c. £25m p.a.• In 2010, we were crowned ‘Recruitment Advertising Agency of the Year’, cementing our status as an agency committed to client delivery, with an impressive 97% client retention rate. -
National Recruitment Advertising DirectorCreative Marketing Services May 1999 - Oct 2005Leeds, United KingdomWhilst at CMS I secured successive promotions from Account Executive through to National Recruitment Advertising Director over the course of 6.5 years.• Initially appointed to the role of Account Executive within this full-service agency, I was promoted to Account Manager within 12 months, then to Account Director in 2002.• Promoted again in 2003 to Recruitment Advertising Manager, playing a major role in the growth of the business by personally leading new client wins worth £3m. • Offered a Board-level role as National Recruitment Advertising Director in 2004, responsible for a team of 9 and annual billings of over £7m.Clients included The Highways Agency, Shell Gas, Capita and Northern Foods, plus Vodafone UK, HSBC, Lloyds Banking Group, Volkswagen UK, Bentley Motors, Next Retail, BAE Systems, Thomas Cook and top 5 Accounting and Legal firms, amongst many others, via Executive Search Consultancy clients. -
Recruitment Assistant / OfficerLeeds City Council Feb 1997 - May 1999LeedsProviding administrative support to the HR function of the Social Services Department across Recruitment and Selection documentation, including Recruitment Advertising.
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Frequently Asked Questions about Simon Allen
What is Simon Allen's role at the current company?
Simon Allen's current role is Group Managing Partner, Client Success | Executive Leadership, Chief Client Officer.
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Simon Allen's email address is si****@****aol.com
What is Simon Allen's direct phone number?
Simon Allen's direct phone number is +44 113 391*****
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Simon Allen has skills like Digital Marketing, Advertising, Marketing Communications, Online Advertising, Sem, Social Media, Digital Strategy, Online Marketing, New Business Development, Mobile Marketing, Negotiation, Customer Service.
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3pentland.com, embassylondon.co.uk, iso.co.nz1 +64 7-5XXXXXXX
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Simon Allen
Father | Husband | Musician (@Mt.Onsra) | Ai Practitioner | Coach | Mentor | Consultant | Social WorkerRadstock -
Simon Allen
Hailsham -
3gmail.com, ekkosense.co.uk, imasons.org -
Simon Allen
United Kingdom
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