Philanthropy

Leading all cross functional brand & Communication( corporate-institutional-digital and PR ) activities for all the brand companies of the Holding Group: Arsenale, Alchimia, Ufirst,Myllennium Award

o Devise and implement a B2B and B2C digital communication, PR and brand strategy to include digital engagement & initiatives, traditional and digital advertising, promotions, partnership activities and loyalty initiatives. Markets: Italy/Ecuador/Uk/Spain o Develop a customer focused digital marketing strategy across paid channels (display,search and social media ads) while aligning the owned earned media activity. o UX-UI development for website and mobile (navigation, user workflows and layouts focusing on usability).o Plan, implement and optimise a digital customer acquisition strategy across all digital channels (Facebook and Instagram, Google Adwords); o Growth Hacking strategies aimed at improving ROI, CTR and increasing transactions through the online channels. o Drive PR and Communication strategy with media journalists and influencers.o Team management

2016; Madame Tussaud's new openings (INDIA,USA, CINA,DUBAI,TURKEY) 2014- 2015; SEA LIFE & LEGOLAND new opening (ISTANBUL) 2014; SAN FRANCISCO, ORLANDO and SINGAPORE new opening ( The Dungeon, SEA LIFE, Madame Tussaud's, Wheel) 2013; Oberhausen (Germany) new opening (LEGOLAND Discovery Centre & Abenteuer Park).From Jan 2012 - SEA LIFE ROME projectKEY ACTIVITIES:Responsible for creating, designing, planning and delivering all marketing and PR strategies to launch and develop worldwide new opening attractions including promotions, trade and digital. •Work alongside global brand, regional business and category teams to devise marketing plans including a mix of media to drive brand awareness, engagement and loyalty across all brand products and experiences. Digital Markerting programs and tactics, including: email marketing, SEO, ADV campaign on biddable media (Adwords, Facebook, Twitter) and Search campaign;•Responsible for all e-commerce activities and presence in strategic websites in order to gain additional opportunities for the attraction.Maximising marketing ROI by increasing number of consumer impressions through appropriate media channels & brand strategies.•Managing all PR activities and functionalities in all the new worldwide attractions , implemented and delivered a PR strategy through the management of consumer PR agencies and 3rd parties.•Pricing strategy , budget and forecast, including preparation of monthly brand/sales reports and other key communication and planning tools (Budget management)..Team management and recruitment.External agencies management and recruitment

Designed ADV campaigns(ATL & BTL) tailor made to the Italian market needs .Designed SEM campaign on search engines;Internet site’s SEO optimization; Followed the brand repositioning of PDR shopping centre in 2010.Managed integrated marketing campaigns with key internal stakeholders - (PR, Online, Creative) to ensure campaign message is consistently delivered with impact to our demographic.Managed communication and PR with the most important fashion and adv magazines. Implemented communication, creativity and contents on new media for the entire shopping centre. Monitored the Shopping Centre community: blogs, forums.Designed, planned and organized different events with the most important trend-setters;Maximised traffics on Porta di Roma web site, (increased in the average page viewed and in the time-per-visit)Increased the average purchase size and brand’s perception improvement thanks to a clusters’ focused CRM strategy;Planned media and placementTeam managementBudget management

Managing integrated communication strategy and creative events development for National and International Clients.•Draw up and carry out brand development strategy, public relation, communication and marketing development for the assigned clients.•Team management (3 heads and 1 stage ), •Main clients handled: Enel, Sky TV, Fox Channel, National Geographic Channel, AAMS Monopoli di Stato.

*Creation and management of special events, (conferences, press conferences, private meeting with members of the parliament) and related marketing activities ;* PR & Communication Strategy*Internal Communication*Media Relations

*Designed and implemented multi-brand advertising ( ATL), communication and marketing development for the assigned client;*Provided external and internal marketing support during strategic outsourcing projects.Projects followed:• Nestlè: adv campaign/promo radio, TV, Nestea, Fruit-Joy• Braun: Launch of the new Silkepìl adv campaign/promo radio and TV;• Launch of the Braun-Minipimer in Italy adv campaign/ radio and tv• Launch of “Braun 5”, adv campaign/promo radio and TV; (promo-discount initiatives) • Gillette: adv campaign/ press, radio, TV of Gillette Mach3 ;• Unilever: adv campaign/promo, radio, TV for Mentadent, Clear;