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Simon Bannister is listed as Leveraging data to drive outcomes | Email marketing specialist at Group GTI, based in Buckingham, England, United Kingdom. AeroLeads shows a work email signal at groupgti.com and a matched LinkedIn profile for Simon Bannister.
Simon Bannister previously worked as Head of Performance Marketing at Group Gti and Head of eCRM at Group Gti. Simon Bannister holds Bsc Software Engineering, Software Engineering from Northampton University.
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Hello, I’m Simon, a digital marketing professional focused on generating outcomes. To achieve this, I’m obsessed with finding out the why! What are we looking to achieve? What does true success look like? Let me worry about the how, that’s my job!Starting out in email marketing in 2006, I have a lot of experience building engaging campaigns in both client and agency settings, also managing teams in both environments.I’m a staunch advocate of using data to drive decisions. Afterall, if there’s no data, it’s just opinion! I find confidence in analysing the data, discovering the insights, testing, proving and iterating – all with a focus on our core objective. I like to take a long-term view as it’s unlikely the next campaign you send your audience will be the last. My goal is to balance short-term and long-term objectives, the aim being to maximise performance overall, maximise lifetime value and maximise revenue.I achieve this by developing sustainable and scalable solutions within the given environment. How was the audience acquired? What’s their expectation? How do they feel about the brand? Then I balance that with the commercial model and the desired outcomes to create marketing solutions that deliver performance.
Listed skills include Online Advertising, Education, Digital Marketing, Digital Strategy, and 3 others.
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After overseeing a substantial performance increase in the email marketing channel, my team was expanded to form the new Performance Marketing function. We apply the same outcome focused philosophy to all user facing channels and own client platform performance. ◾ Oversee all client subscription performance & own all promotional marketing activity◾.
After running a successful pilot to prove that business outcomes improved when we stopped sending sponsored emails, my team took full control of outbound communications. Only sending messages which would provide genuine value to students whilst simultaneously deliver more value to our clients. Instead of colleagues and clients requesting specific actions.
My team had two core responsibilities: ◾ Drive clicks and conversions through engaging email programmes◾ Deliver sponsored emails on behalf of our clientsI developed a series of automated email journey’s that drove the bulk of audience engagement – they still do! These emails analyse each individual user’s engagement behaviour and automatically adjust the.
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Simon Bannister works for Group GTI.
Simon Bannister is listed as Leveraging data to drive outcomes | Email marketing specialist at Group GTI.
AeroLeads has found 1 work email signal at @groupgti.com for Simon Bannister at Group GTI.
Simon Bannister is based in Buckingham, England, United Kingdom while working with Group GTI.
Simon Bannister has worked for Group Gti, Emailcenter, Freelance, and Adestra.
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Simon Bannister holds Bsc Software Engineering, Software Engineering from Northampton University.
Simon Bannister is listed with skills including Online Advertising, Education, Digital Marketing, Digital Strategy, Technical Support, Social Media Marketing, and Email Marketing.
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