Simon Bannister Email & Phone Number

After overseeing a substantial performance increase in the email marketing channel, my team was expanded to form the new Performance Marketing function. We apply the same outcome focused philosophy to all user facing channels and own client platform performance. ◾ Oversee all client subscription performance & own all promotional marketing activity◾ Continue to own all existing email channel activity◾ Incorporate additional channels. These include push notifications, paid social media, internal platform messaging, third party comms, job aggregation & distribution◾ Measure channel performance to track ROI◾ Incorporate customer data platform (CDP) to further enhance user experience◾ Establish a new CRM function for our university network platform

After running a successful pilot to prove that business outcomes improved when we stopped sending sponsored emails, my team took full control of outbound communications. Only sending messages which would provide genuine value to students whilst simultaneously deliver more value to our clients. Instead of colleagues and clients requesting specific actions, we re-positioned the team to accept objectives, then we’d figure out the best way of achieving them. In the space of two years, we:◾ Increased email channel conversions by 104%◾ Overall business conversions increased by 53%◾ Reduced overall send volume by 33%◾ Increased clicks by 28%◾ Doubled the click through rate

My team had two core responsibilities: ◾ Drive clicks and conversions through engaging email programmes◾ Deliver sponsored emails on behalf of our clientsI developed a series of automated email journey’s that drove the bulk of audience engagement – they still do! These emails analyse each individual user’s engagement behaviour and automatically adjust the frequency of their emails. They dynamically pull content in to create unique emails for each user based on their profile. I also have several emails that are triggered by user behaviour on our platform. Where appropriate, we also send traditional static emails to a relevant audience.Alongside our outcome focused work, we were also responsible for delivering sponsored emails on behalf of our clients. This often presented a challenge as client’s would focus on their individual short-term goals – I needed to balance this revenue stream with our overall engagement and wider business objectives. I created several solutions to achieve this balance, such as replacing large solus emails with longer-term drip campaigns, where emails were sent out over a number of weeks and, ultimately, generated more engagement.