Hello, I’m Simon, a digital marketing professional focused on generating outcomes. To achieve this, I’m obsessed with finding out the why! What are we looking to achieve? What does true success look like? Let me worry about the how, that’s my job!Starting out in email marketing in 2006, I have a lot of experience building engaging campaigns in both client and agency settings, also managing teams in both environments.I’m a staunch advocate of using data to drive decisions. Afterall, if there’s no data, it’s just opinion! I find confidence in analysing the data, discovering the insights, testing, proving and iterating – all with a focus on our core objective. I like to take a long-term view as it’s unlikely the next campaign you send your audience will be the last. My goal is to balance short-term and long-term objectives, the aim being to maximise performance overall, maximise lifetime value and maximise revenue.I achieve this by developing sustainable and scalable solutions within the given environment. How was the audience acquired? What’s their expectation? How do they feel about the brand? Then I balance that with the commercial model and the desired outcomes to create marketing solutions that deliver performance.