I'm Simon, a seasoned creative lead and brand builder with over two decades of global experience in fashion. I have a proven track record of creating compelling and successful fashion collections, specialising in premium womenswear, resort-wear, evening wear, and activewear. My expertise extends beyond design to encompass team leadership, product and business development, styling, sales, and marketing.As a collaborative leader, I inspire and empower teams to achieve their full potential, fostering a creative and productive work environment where innovation flourishes and challenges are transformed into opportunities for growth.Proven ability to lead and mentor design teams, ensuring adherence to deadlines and commercial goals.Strong knowledge of Trend forecasting, concept creation, team leadership, for fashion and lifestyle.
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Massage TherapistNew SoulBerlin, De -
Founder & ConsultantBysim Sep 2023 - PresentBerlin, GermanyAs a seasoned consultant, I specialise in elevating fashion, lifestyle, and wellness brands. With a keen eye for trends, curation, design, and product development, I provide strategic guidance and creative direction to drive growth and enhance brand identity. My expertise spans creative direction and brand strategy, fashion design and trend forecasting for omni-channel brands and retailers.
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Team Head Design Sportstyle ApparelPuma Group Nov 2019 - Aug 2023Herzogenaurach, Bavaria, GermanyLed a high-performing design team of 10 designers, driving a +40% increase in global wholesale growth with new design-driven lines, across womens, mens & kids.Established a compelling visual identity for lifestyle and active lines, fostering brand recognition and market success.Led the direction and implemented the colour strategy for all Core lifestyle and activewear collections, driving global success and maintaining brand consistency.Drove close corporations with Footwear & Accessories heads to ensure strong aligned 360 design led brand building lines and concepts. -
Design Lead - Women'S Young FashionZalando Se Aug 2017 - Sep 2019Berlin Area, GermanyLed a team of apparel and graphic designers to deliver trend-led, collections for Zalando Private label brands Even & Odd and Twintip, overseeing all product categories including Jersey, Knitwear, wovens, denim and Outerwear.Developed innovative concepts that resonated with the target audience for women's young fashion, driving sales and brand growth.Served as a mentor and coach, supporting team members in achieving their performance goals and developing their skills.Partnered with Buying and Product Development Leads to drive strategy setting the focus for each customer segmentation and ensure critical path management. -
Design ManagerMissguided Jan 2017 - Aug 2017Manchester, England, United Kingdom -
Freelance Womenswear Design ConsultantLc Waikiki Jan 2015 - Dec 2016Istanbul, Turkey -
Established Designer - Wallis DressesArcadia Group Ltd Oct 2013 - Jan 2015London Area, United Kingdom -
Senior DesignerSelect Fashion Oct 2012 - Oct 2013London, United Kingdom -
Concept DesignerSpecialty Fashion Group Sep 2011 - Sep 2012Sydney, Australia -
Senior Designer - JerseyForever New Clothing Jan 2008 - Sep 2011Melbourne, Australia -
Womenswear Designer - JerseyArcadia Group Ltd Jan 2006 - Dec 2007London, United Kingdom -
Womenswear Designer - Knitwear & JerseyPacific Heights Europe Limited Sep 2004 - Dec 2005London, United Kingdom -
Womenswear Junior DesignerCaptive Clothing Limited Sep 2002 - Sep 2004London, United Kingdom
Simon Edwards Education Details
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Fashion Design With Technology -
Bali Kapha YogaYoga Teacher Training/Yoga Therapy -
Distinction -
Itm International Training Massage School In Chiang Mai, ThailandMassage Therapy/Therapeutic Massage
Frequently Asked Questions about Simon Edwards
What company does Simon Edwards work for?
Simon Edwards works for New Soul
What is Simon Edwards's role at the current company?
Simon Edwards's current role is Massage Therapist.
What schools did Simon Edwards attend?
Simon Edwards attended The Manchester Metropolitan University, Bali Kapha Yoga, Liverpool College, Itm International Training Massage School In Chiang Mai, Thailand.
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