Simon Edwards

Simon Edwards Email and Phone Number

Massage Therapist @ new soul
Berlin, DE
Simon Edwards's Location
Berlin, Berlin, Germany, Germany
About Simon Edwards

I'm Simon, a seasoned creative lead and brand builder with over two decades of global experience in fashion. I have a proven track record of creating compelling and successful fashion collections, specialising in premium womenswear, resort-wear, evening wear, and activewear. My expertise extends beyond design to encompass team leadership, product and business development, styling, sales, and marketing.As a collaborative leader, I inspire and empower teams to achieve their full potential, fostering a creative and productive work environment where innovation flourishes and challenges are transformed into opportunities for growth.Proven ability to lead and mentor design teams, ensuring adherence to deadlines and commercial goals.Strong knowledge of Trend forecasting, concept creation, team leadership, for fashion and lifestyle.

Simon Edwards's Current Company Details
new soul

New Soul

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Massage Therapist
Berlin, DE
Website:
newsoul.de
Employees:
40
Simon Edwards Work Experience Details
  • New Soul
    Massage Therapist
    New Soul
    Berlin, De
  • Bysim
    Founder & Consultant
    Bysim Sep 2023 - Present
    Berlin, Germany
    As a seasoned consultant, I specialise in elevating fashion, lifestyle, and wellness brands. With a keen eye for trends, curation, design, and product development, I provide strategic guidance and creative direction to drive growth and enhance brand identity. My expertise spans creative direction and brand strategy, fashion design and trend forecasting for omni-channel brands and retailers.
  • Puma Group
    Team Head Design Sportstyle Apparel
    Puma Group Nov 2019 - Aug 2023
    Herzogenaurach, Bavaria, Germany
    Led a high-performing design team of 10 designers, driving a +40% increase in global wholesale growth with new design-driven lines, across womens, mens & kids.Established a compelling visual identity for lifestyle and active lines, fostering brand recognition and market success.Led the direction and implemented the colour strategy for all Core lifestyle and activewear collections, driving global success and maintaining brand consistency.Drove close corporations with Footwear & Accessories heads to ensure strong aligned 360 design led brand building lines and concepts.
  • Zalando Se
    Design Lead - Women'S Young Fashion
    Zalando Se Aug 2017 - Sep 2019
    Berlin Area, Germany
    Led a team of apparel and graphic designers to deliver trend-led, collections for Zalando Private label brands Even & Odd and Twintip, overseeing all product categories including Jersey, Knitwear, wovens, denim and Outerwear.Developed innovative concepts that resonated with the target audience for women's young fashion, driving sales and brand growth.Served as a mentor and coach, supporting team members in achieving their performance goals and developing their skills.Partnered with Buying and Product Development Leads to drive strategy setting the focus for each customer segmentation and ensure critical path management.
  • Missguided
    Design Manager
    Missguided Jan 2017 - Aug 2017
    Manchester, England, United Kingdom
  • Lc Waikiki
    Freelance Womenswear Design Consultant
    Lc Waikiki Jan 2015 - Dec 2016
    Istanbul, Turkey
  • Arcadia Group Ltd
    Established Designer - Wallis Dresses
    Arcadia Group Ltd Oct 2013 - Jan 2015
    London Area, United Kingdom
  • Select Fashion
    Senior Designer
    Select Fashion Oct 2012 - Oct 2013
    London, United Kingdom
  • Specialty Fashion Group
    Concept Designer
    Specialty Fashion Group Sep 2011 - Sep 2012
    Sydney, Australia
  • Forever New Clothing
    Senior Designer - Jersey
    Forever New Clothing Jan 2008 - Sep 2011
    Melbourne, Australia
  • Arcadia Group Ltd
    Womenswear Designer - Jersey
    Arcadia Group Ltd Jan 2006 - Dec 2007
    London, United Kingdom
  • Pacific Heights Europe Limited
    Womenswear Designer - Knitwear & Jersey
    Pacific Heights Europe Limited Sep 2004 - Dec 2005
    London, United Kingdom
  • Captive Clothing Limited
    Womenswear Junior Designer
    Captive Clothing Limited Sep 2002 - Sep 2004
    London, United Kingdom

Simon Edwards Education Details

Frequently Asked Questions about Simon Edwards

What company does Simon Edwards work for?

Simon Edwards works for New Soul

What is Simon Edwards's role at the current company?

Simon Edwards's current role is Massage Therapist.

What schools did Simon Edwards attend?

Simon Edwards attended The Manchester Metropolitan University, Bali Kapha Yoga, Liverpool College, Itm International Training Massage School In Chiang Mai, Thailand.

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