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A highly seasoned technology and business leader with deep practical experience in AI and robotics (including a Ph.D. from Cambridge), SaaS, and strategic development. Founder and director of four startups in the financial services/insurance, media, agritech, and healthcare sectors, pioneering innovative solutions in AI, robotics, and VR to drive significant business growth. Currently the chief executive officer of RobotLux, spearheading a project to commercialize robotic/AI technologies.Has a results-oriented, technology-led approach to solving business problems and driving growth. Combines deep technical expertise and hands-on coding skills with scenario planning, corporate storytelling, and VC understanding. Career highlights include developing the Ambient Intelligence framework for Philips Electronics, influencing a €3.7bn EU research initiative; scaling net revenues for a Brazilian financial services firm; and creating the world’s first robot for automated lettuce harvesting.A fluent Spanish speaker who has led and inspired multinational and multidisciplinary teams in Asia Pacific, Europe, North America, and South America. This includes hiring teams into startups; managing development work remotely across offshore resources; and integrating teams following acquisitions.
Robotlux Ltd.
View- Website:
- robotlux.co.uk
- Employees:
- 3
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Chief Executive OfficerRobotlux Ltd.Cambridge, Cambridgeshire, United Kingdom
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Founding EngineerFifth Dimension Ai Sep 2024 - PresentLondon, England, GbDesigned and implemented a system for automatically validating LLM output and measuring its accuracy. Useful for setting user expectations, monitoring performance and potentially in agentic workflows.Designed and implemented a general framework for adding multiple RAG systems to the platform. -
Chief Executive OfficerRobotlux Ltd. Oct 2023 - PresentCambridge, GbA project to commercialise an innovative robotic/AI solution for histopathology labs from the Cambridge University BIRL robotics lab. Talking to prospects and investors, collaborating with the inventors and the university, as well as working on the technical solution. This builds on the development and field-testing of the world's first robotic system for harvesting lettuce, part of the robotics and AI PhD.
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Chief Technology OfficerZipia May 2020 - Oct 2023São Paulo, Sp, BrA startup that provided a SaaS lead-generation platform for Brazilian insurance brokers, putting them in contact with prospects in real time, with the aim of improving lead generation to sales conversion. Backed by 500 Startups. • Architected and managed the development of the company’s platforms, incorporating telephony, social media, traffic, and leads.• Designed and built the first version of the front-end platform, using ReactJS.• Scaled the platform as the client base expanded to hundreds of companies and thousands of full-time users.• Grew and ran a multinational, remote development team across Brazil, India, and the UK.• Worked closely with the CEO to raise seed and venture capital. -
General Manager Vemm Division (Brazilian Financial Services)Quinstreet Apr 2015 - May 2020Foster City, Ca, UsIntegrated VEMM into QuinStreet’s US corporate structure and Brazilian operations. • Expanded the Brazilian team and built and managed a remote development operation in India.• At QuinStreet, scaled the VEMM division’s net revenue by 4.7x from the point of acquisition. -
Ceo And Co-Founder.Vemm Nov 2012 - Apr 2015A start-up that produced lead generation websites targeted at consumers in emerging markets. After experimental work in France, the focus switched to producing lead generation websites in Brazil, selling to local insurance brokerages. • Cofounded, raised seed funding and grew VEMM, a fintech startup that increased the revenue of insurance brokers by supplying leads and online sales tools.• Developed VEMM’s entire SaaS software platform from scratch in Rails, with dozens of integrations to insurance quote engines and CRMs.• Built a lead generation division using content marketing, SEO, and pay-per-click advertising.• Managed the company’s acquisition by QuinStreet Inc (NASDAQ: QNST). -
Ceo And Co-FounderSilicon Artists, Inc. Jul 1996 - Nov 2012Madrid, EsI was founder and CEO of this Internet services and creative technology projects company. From Madrid, we delivered 100s of projects to corporate clients in US, UK and Spain for sixteen years, including Disney, Planet Hollywood, Telefonica, Compaq (HP), Bankia and many others. Our best work was "Mundo de Estrellas", a shared VR experience for sick children in 30 Andalucian hospitals. -
Cto And Co-FounderEuro-Profile / Iprofile Jan 2006 - Jul 2010I helped Eli Zelkha grow and expand Euro-Profile, designing and organising the development of the software infrastructure and customer user interface. Euro-Profile had exceptionally fast bootstrapped growth, creating research centres in Pittsburgh and Manilla and selling to customers the world over. We acquired a similar company iProfile and then sold the combined entity to a Private Equity fund in Austin. -
PrincipalPalo Alto Ventures 1998 - 2000We produced some groundbreaking Corporate Venture Capital and Scenario Planning projects for Philips Electronics in Eindhoven. Amongst other work, we created the "Ambient Intelligence" concept and initiative, devised a "Personal TV" strategy and organised the first corporate investment in a startup called TiVo.
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Partner CompanyTandem Computers 1996 - 1998Cupertino, California, UsBuilt "Projects on the Edge" as part of the Tandem turnaround, developing and selling applications to Disney in LA and Planet Hollywood in Florida. -
Director TécnicoRealidad Virtual S.L. 1993 - 1995I worked as CTO for one of the coolest startups ever, an early Spanish virtual reality outfit. Here I created "Pandora" one of the world's first multi-user 3D internet worlds as well as many interactive installations.
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Head Of DevelopmentPalace Software 1990 - 1992I ran game development at Palace Software in London, part of the Palace Entertainment empire. I'm most proud of the "Pure Fiction" line, including the unpublished "Jekyll & Hyde" game.
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Games Programmer & DesignerVirgin Games Sep 1984 - Jul 1985My first proper job! Designed and programmed the Commodore 64 version of Strangeloop. Also designed games such as "Shogun".
Simon Birrell Skills
Simon Birrell Education Details
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University Of CambridgeArtificial Intelligence And Robotics -
University Of CambridgeNatural Sciences
Frequently Asked Questions about Simon Birrell
What company does Simon Birrell work for?
Simon Birrell works for Robotlux Ltd.
What is Simon Birrell's role at the current company?
Simon Birrell's current role is Chief Executive Officer.
What is Simon Birrell's email address?
Simon Birrell's email address is si****@****sts.com
What is Simon Birrell's direct phone number?
Simon Birrell's direct phone number is +349144*****
What schools did Simon Birrell attend?
Simon Birrell attended University Of Cambridge, University Of Cambridge.
What are some of Simon Birrell's interests?
Simon Birrell has interest in Lead Generation, Entertainment Industry, Emerging Markets.
What skills is Simon Birrell known for?
Simon Birrell has skills like Start Ups, Online Marketing, Entrepreneurship, Business Strategy, New Business Development, Software Development, Lead Generation, User Interface Design, Strategic Planning, Software Project Management, E Commerce, Strategic Partnerships.
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