Both myself and my company have specialised in helping hospitality operators transform their decision-making capabilities through better use of their data for decades. We’ve been through multiple stages of transformation in the industry itself, moving from desktop solutions, to the internet, moving to in-memory and virtual servers, to cloud and now the world of AI.Each year and with each industry evolution, it has become easier and easier to get access to data previously locked up in supplier systems and transactional datasets.Yet despite this, despite the tech becoming more easily available and 'easier to use', I am still seeing many of the same challenges.There are more channels, different types of data, new ways of working with clients, more systems, more competitors, more complex supply chains, and more complex customer requirements.If anything it's more difficult than ever. That’s where I can help; with friendly, sensible, pragmatic and actionable advice.