Junior Brand Manager
Charenton-Le-Pont, Île-De-France, France
Within the Global Strategic Marketing Department (GMT), I am part of a team in charge of supporting the growth of one of our key brand: Crizal. As a Junior Brand Manager, I participate in building necessary assets to support the activation of the brand through multiple channels and by defining the appropriate innovation plan:- Marketing strategy definition to accelerate the brand growth: product portfolio, price positioning, distribution strategy- 360° communication plan towards Consumers, ECPs & prescribers to support and accelerate category creation, brand awareness and efficient drive to sales point (Communication package and sales aid materials creation) with strong collaboration with GMT support services (Communication, Consumer Market Knowledge, Business Analytics, KOL team, Shopper).- Value chain analysis for the brand, providing guidance and reference data on pricing- Support and follow-up of markets / business units launches worldwide while ensuring the consistency of defined strategy- Sales and qualitative feedback monitoring to track performance and identify opportunities; reporting and presenting on data- Strong collaboration with R&D by identifying consumer-centric innovations, Business Case justification, including opportunity sizing and product definition- Concepts writing for consumer and customer market researchAmong other topics, I have especially worked on the launch of the new generation of anti-reflective coating: Crizal Rock.Working closely with the other teams of Global Marketing as well as our regional and local marketing counterparts and all upstream departments such as R&D, New Product Projects, Quality, Finance, Legal, etc…