I can work with you from initial scoping through software implementation, testing and training to the design and build of campaigns that will help you manage your communications with your customers. I work primarily with Salesforce Marketing Cloud and Unica technologies.I founded the Occam Watson Guild in May 2017 to push the boundaries of our IBM now Unica technology to enhance our client solutions - see projects for more details of success in the 2017 IBM Watson Build Challenge.I have also been a regular attender and presenter at the IBM Watson Marketing Champions events in London.I like getting things to work successfully – making campaigns work better, getting better response rates, improving the process and making it more streamlined. I enjoy working with clients to get to understand what their problems are and then proposing the best solution. I can work with you to select the most appropriate tool or tools that will help you achieve your campaigning goals and then implement the chosen tool, set up and configured to satisfy your requirements. I can also provide customised training for your staff to ensure they get up to speed as quickly as possible and move beyond the basic use of the tools.Specialties: • Salesforce Certified Marketing Cloud Consultant, Administrator, Personalization and Email Specialist • Running Discovery and Design workshops• Implementing and working with Salesforce Marketing Cloud technology• Implementing and working with Unica and Acoustic Marketing tools (Campaign, email/sms, Optimize, Digital Analytics etc.)• Certified IBM EMM Campaign Technical Master• Certified IBM Mobile Customer Engagement (Xtify) Technical Master • Certified IBM Tealeaf Technical Master • Certified IBM Digital Marketing Optimization Sales Professional • IBM Software Support Provider • IBM Business Partner SaaS Support Professional• SQL and Oracle databases• Python scripting• Server-Side JavaScript• Campaigning• Implementing cross channel communication strategies• Integration of social media and traditional communication channels• Prince2 Practitioner (2006)