Simon Bussy Email & Phone Number

United Kingdom

Responsible for the development of client relationships across Financial Services and Health / Well-being sectors:* behavioural insights to drive robust and powerful business change * behavioural approach to consumer interviews and usability testing* specialist research with vulnerable customers* behavioural insights into customer, adviser and in-house communications, and products and services* gain attention, increase awareness, trigger action with comms and content* intellectually robust and beautifully crafted designs to support improved decisions and positive actions - websites, apps, expert platforms* training programmes to help teams develop their roles, improve their creativity, or strengthen their resilience and well-being* speaker at in-house and industry eventsOur unique psychological models - the Behaviour Lens and the Behaviour Analysis Canvas - underpin our work, providing the solid framework to enable us to evaluate and improve communications, marketing, design and innovation. These are continuously updated to reflect latest research literature understanding, and ensure a robust and consistent approach across all our projects.Please contact: simon.bussy@behaviourconsulting.co.ukPlease visit: behaviourconsulting.co.ukFor behavioural insights / wealth / health & well-being / digital global best practice and market insights please follow: @SimonBussy_UK on Twitter

Responsible for the development of client relationships across the wealth / investment / platform / L&P sectors:* providing industry thought leadership* delivering high-quality business change client engagements* delivering business / digital / platform / operational transformationOur detailed, automated frameworks and models underpin our work, providing a blue-print for the structure, integration and operation of a financial services organisation. These are continuously updated to reflect latest industry understanding, regulation and market context.

Bath, United Kingdom

Working with platforms, retail and private banks, Life Cos, asset managers, distributors, and tech / digital suppliers, Altus is the leading financial services platform, technology, and digital consulting business in the UK - passionate about what we do, and the quality to which we do it! Recent Altus assignments have included work in US, South Africa, and India.We help our clients solve key Business and IT challenges, delivering engagements such as:* detailed market assessments* future business and target operating models; current vs future capabilities* ITTs / RfPs, due diligence * application of structured, model-driven techniques, e.g. to support: current / future cost analysis, TOM development, robust end-to-end business processes, assessment of capability maturity vs key competitors. Our detailed models provide a blue-print for the structure, integration and operation of a financial services organisation, and are continuously updated to reflect latest industry understanding, regulation and market context.Recent client engagements cover::* Regulation - such as the impact of, and response to, Simplified Advice guidance* Strategy and Proposition Development - from developing a compelling platform and digital strategy and proposition for 2020, to evaluating a proposed DFM proposition, to assessing the D2C / B2B2C / robo-adviser markets* Operations - from the development of a detailed target operating model, through to specific operational processes to drive efficiencies and cost savings* Technology - evaluation and identification of the right platform technologies and other tech / BPO partners for advised / D2C / robo / hybrid platform propositions - both for new entrants and those looking to re-platform.We also operate a dedicated training function for clients to learn a range of architecture techniques, primarily business architecture.

Canary Wharf, London

Role: to lead the Wealth Proposition Development team to define and develop the Wealth proposition across Advised and Non-advised channels, using adviser and customer insights, and in-field research.Key Achievements:o Team recruitment, restructure and re-focuso Led the proposition definition and requirements: * advised channel sales process / tools; retirement proposition; discretionary proposition; investment wrappers proposition; investment vehicles proposition; protection proposition; estate planning proposition * non-advised channel - simplification of user journey; retention strategy; orphans strategyo Digital and platform transformation

Uk And Middle East

Role: to develop strategies / lead multi-functional teams to design, develop, implement UK / Middle East retail wealth mgmt digital propositions using distributor/ customer insights.Key Achievements:Developed strategic options / secured funding to design, develop and implement: o UK Life retail wrap platform proposition to meet distributor business model requirements; responsible for the value proposition and thinking, design, implementation of the innovative two-way integration model with key CRM systems (helping secure tender wins with strategic partners), and deep integration with 3rd party digital adviser toolsets o Middle East new online digital proposition with 3rd party suppliers to meet IFA / local bank business model requirements creating compelling and time saving propositions to add bottom line profit to advisers’ businesses; led the due diligence process, and subsequent negotiation of commercials / contracts with IT suppliers.Led multi-function team c.25 to deliver the IFA digital investment proposition (products; adviser / customer fund centres; portfolio management and stochastic modelling tools; product links to competitor platforms). Significant take up and use.Endorsements* "You are the undoubted expert in the platform field and are relied upon heavily by the exec. A platform advocate for many years you have been at the forefront of platform design and instrumental in shaping the wider proposition....and led to the development of the innovative two-way integration of back office systems.... The integrated nature between the tools and the platform truly resonates with distributors and demonstrates yet again [your] ability to understand the needs of our customers and deliver a solution that goes beyond their expectations," Head of Retail Wealth Propositions

Role: to develop UK Retail routes to market and product strategy; to lead Proposition team due diligence and implementation of Business Process Outsourcing (BPO) arrangementKey Achievements:o Defined Tax Advantaged Investments proposition strategy and delivery roadmap, including product, service, and e-capabilityo Proposition Business Lead for the BPO due diligence process (leading to the appointment of Capita) and subsequent implementation of the product proposition, with a key focus on the CSIP relationship

Uk

Role: to deliver a programme of marketing initiatives and propositions designed to grow sales and profit, including customer and distributor communications, campaigns, training, advertising and PR.Key Achievements o Planned and managed the delivery of retail and corporate pensions propositions under a new legal entity and brand for the IFA sales channel o Led a cross-functional team (c.15 people) to design and deliver the Flexible Retirement Plan (pre- and post-retirement) proposition to the tied sales force o developed the ‘take to market’ best practice template for use by the Life Business on all Marketing Delivery projectsEndorsements* “In respect of marketing and support literature… it is rare to have access to a marketing product of such quality,” Zurich Advice Network Sales trainer

Uk

Role: to direct the development of innovative propositions to maximise the value and profitability of the Small Business Enterprise (SME) segment, by understanding customer needs and requirements.Key Achievements o defined an extensive primary and secondary research programme to drive customer insights to instruct proposition development for the SME segment o led Zurich’s first cross-BU (Life and General), multi-disciplined team (c.20 people) to research, design, develop and launch an integrated small business propositionEndorsements* "Built a successful bridge to the General Insurance part of the Group, and led the development of a combined Small Business proposition from start to launch," Director, Customer Strategy & Segmentation* "The best proposition out of Zurich for years,” Zurich Advice Network Adviser

Uk

Role: to lead the IFA Marketing team to: (i) research and analyse the IFA Marketplace to identify risks/ new proposition opportunities for Zurich IFA Group (ZIFA) (ii) manage and deliver IFA communications. Key Achievements: o led an assignment to Australia to analyse their marketplace and bring new ideas back to UK o seconded twice to work with ZIFA Executive Team on IFA Business Plan o led the team to develop and deliver ZIFA’s unique multi-brand proposition o led the implementation of the cross-functional IFA Brand Transition Program o led the team to design / deliver the DBS network Valued Intermediary Program initiative (ZIFA subsequently named Provider of the Year) o awarded a place on the Executive's 'High Talent' List

Uk

Role: to lead a multi-disciplined team of c.25 to successfully implement IFA Individual Business marketing strategies to achieve new business/profitability targets, including:(i) Design and development of the Flexible Drawdown Plan proposition, achieving 10%+ market share, (ii) Design and development of the With Profits Exit Penalty Bond proposition, developed to increase sales through the IFA channel and the Key Accounts channelKey Achievements:o "Simon has almost single-handedly transformed the relationship between, and effectiveness of, Sales and Marketing as a partnership,” Sales & Marketing Directoro “The best literature we have ever seen,” Chase de Vere re Eagle Star’s With Profits Bondo “Hard pressed to find a rival product to match Eagle Star’s plan,” Hargreaves Lansdown re Eagle Star’s Flexible Drawdown Plan

Uk

Role: to build long-term business relationships with IFAs to exceed sales targets every year across Life, Pensions and Investment products.Key Achievements: o Number 1 regional (top 10 UK) sales consultant 1991 - 1994.o Number 1 UK sales consultant for Guaranteed Bonds and EPPs.o Regular winner of regional and national sales competitions, 1989-1995.