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Chief Marketing Officer | Chief Revenue Officer | Head of Marketing | Head of Growth | Fractional CMO | Marketing Consultant | Growth Consultant What's important to me?* Lean Marketing* Growth that Actually Works * Direct, Transparent and AccountableAs a seasoned marketing and growth strategist with over 18 years of experience, I have a proven track record of driving substantial business growth and enhancing revenue across diverse industries. My expertise lies in performance marketing, GTM strategies, digital strategy, and leadership, enabling organizations to thrive in competitive markets.I have achieved 500% growth in Monthly Recurring Revenue (MRR) within just 12 months for a B2C SaaS. This was accomplished through a strategic blend of owned and earned acquisition channels, enhanced lead nurturing, and the implementation of a Product-Led Growth strategy, alongside a comprehensive pricing overhaul for a successful SaaS launch across 6 languages and 12 countries.I established the digital department in a UK based advertising agency and built revenues of €8 million and profits of €1.8 million within two years through effective Account-Based Marketing and targeted pitching strategies and, by creating strategies that actually worked for our clients. Working for a FTSE100 B2C finance firm, I significantly increased Return on Ad Spend (ROAS) by 281% through channel diversification and incrementality testing, demonstrating my ability to optimize marketing performance and drive profitability. For a global B2C finance firm, I contributed to a €34 million increase in revenue for the customer retention program, through Segmentation and CRM improvements. I am passionate about leveraging data-driven insights and innovative strategies to foster growth, enhance customer experiences, and elevate brand presence.I am seeking opportunities as a Chief Marketing Officer, Chief Growth Officer, Chief Revenue Officer, or Head of Marketing (or similar) where I can bring my extensive experience and results-oriented approach to lead organizations toward their next phase of success.I can also offer Fractional CMO, Marketing Consultancy and Growth Consultancy through growthbygardner.com
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Head Of GrowthNeural FramesBerlin, De
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Growth And Marketing ConsultantGrowth(By)Gardner Nov 2023 - PresentBerlin, GermanyAs the founder and lead consultant at Growth(by)Gardner, I partner with startups and scale-ups to develop and execute high-impact growth strategies. In my role, I focus on optimizing Go-to-Market (GTM) strategies, full-funnel marketing, and marketing incrementality testing initiatives that drive sustainable business growth.I have worked as a fractional CMO for Proshield Safety Signs, where I lead eCommerce growth strategies across Google Merchant Center, PLA campaigns, and SEO optimization. Leveraging data-driven insights, I help clients achieve measurable improvements in customer acquisition, retention, and overall performance.My consultancy work is centered on building and executing strategies that reduce costs while increasing marketing efficiency, fostering innovation, and driving long-term growth. -
Cmo (Fractional)Proshield Safety Signs Nov 2023 - Present -
Chief Revenue Officer (Cro)Imusician Feb 2021 - Oct 2023Berlin, GermanyAs CMO, I introduced and implemented a Product-Led Growth (PLG) go-to-market strategy, working closely with the CTO to transition iMusician from a hybrid eCommerce/SaaS model to a full SaaS platform. This shift optimized our product offering and enhanced user engagement, driving scalable revenue growth.I restructured teams once again, leading acquisition marketing, product marketing, customer success, and sales to ensure alignment with our growth strategy. Additionally, I re-engineered the pricing model to support our global expansion, tailoring it across 6 languages and 12 countries. -
Chief Marketing Officer (Cmo)Imusician Digital Ag Jul 2019 - Feb 2021Berlin Area, GermanyIn my role as CMO, I successfully reduced marketing spend by 70% while still achieving growth forecasts through strategic optimization of our marketing channels. By restructuring the marketing team for efficiency, I ensured that resources were aligned with high-impact initiatives, fostering collaboration and accountability.I also rebuilt our SEO strategy to drive exponential future growth, focusing on enhancing organic visibility and user engagement. This approach not only improved our search rankings but also established a solid foundation for sustainable customer acquisition and retention across multiple markets.
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Head Of MarketingImusician Digital Ag Mar 2019 - Jul 2019BerlinDrove 500% MRR growth within 12 months by optimising performance marketing tactics, increasing testing to identify valuable channels and running rapid-testing. This rapid growth was achieved through a data-driven approach that leveraged analytics to identify high-impact acquisition channels.Led marketing, customer success, product, and customer service teams, fostering collaboration and achieving performance alignment across 12 countries and 6 languages. Restructured teams to create an in-house Marketing Operations team, Country Marketing & Localisation teams and a specialised Customer Support Team
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Team Lead Digital MarketingCrealytics Mar 2018 - Dec 2018Berlin Area, GermanyIn this role, I was responsible for developing and executing Search Engine Advertising (SEA) (specifically Product Listing Ads (PLA) strategies, focusing on search and shopping for two high-profile, (FMCG & Luxury) multi-million-euro accounts. I led programs that significantly enhanced performance, including increasing ROAS in international markets and implementing incrementality testing across multiple market segments to ensure sustainable growth.Additionally, I provided strategic consultancy to clients across both online and offline marketing disciplines, ensuring a holistic approach to their growth objectives. I spearheaded an internal educational program for Crealytics' marketing department, fostering knowledge-sharing and skill development within the team. -
Client Services DirectorDigivate Aug 2017 - Feb 2018London, United KingdomReporting directly to the CEO, I was responsible for overseeing client strategies, performance, and ensuring alignment with their business objectives. My role involved consulting with clients to refine their marketing tactics and ensure their strategic goals translated into tangible results. I managed multi-million-euro client budgets while optimizing agency profitability through effective resource allocation and process management.I implemented new processes and process management software to streamline operations and improve efficiency across the agency. In addition, I oversaw client communication, reporting, and relationship management, ensuring strong client partnerships and satisfaction. Through these efforts, I consistently improved performance across the agency, driving growth and value for both clients and the business.Due to long-term illness, I ran the agency for the first 6 months of this role. -
Account DirectorJellyfish Online Marketing Sep 2014 - Aug 2017Reigate & LondonI was co-opted to work closely with Experian Consumer Services, where I was responsible for multi-disciplinary consultancy across SEA, SEO, Social (including YouTube), CRO, and Attribution. I managed the SEA strategy, execution, and performance of a multi-million-pound budget through the DoubleClick platform, including the strategic launch of new products. I also led the continuous improvement of working practices between Jellyfish and Experian, ensuring collaboration and efficiency.A key initiative I spearheaded was a 24-month conversion program to Google 360 Analytics & Attribution, ensuring robust data-driven marketing. I also managed UX and CRO implementation for new product launches, driving improved user experiences and conversion rates. As part of a broader initiative, I executed Experian's UK digital re-brand, overseeing creative, design, and CRO to ensure consistency and impact across channels. I maintained equitable relationships between Jellyfish and Experian to ensure long-term partnership value.In addition to Experian, I led several large-scale clients and played a proactive role in managing the shared Business Unit within the agency, overseeing budgets, performance, and client satisfaction. -
Digital DirectorTwenty Twenty Media Vision Feb 2012 - Aug 2014Royal Tunbridge WellsReporting to the CEO and Commercial Director, I created and grew a multi-million-pound digital department, making it the second-largest profit center within the agency in just 24 months. I was responsible for building and leading a high-performing team, developing successful pitch-winning strategies, and ensuring we consistently met performance targets.I provided digital consultancy to both our parent and partner agencies, fostering cross-departmental collaboration. Additionally, I implemented processes to optimize departmental operations and developed a Continuous Professional Development (CPD) program to ensure my team remained at the forefront of industry trends and best practices.During this period, I developed and executed strategies for major global clients, including:Western Union: Led the Global CRM strategy, resulting in a €34M uplift for their loyalty program.Columbia Threadneedle: Drove international brand awareness initiatives.Royal British Legion: Provided consultancy on digital marketing and engagement strategies.Through these efforts, I significantly contributed to both client success and agency growth. -
Account ManagerEonic.Co.Uk - The Web People May 2011 - Jan 2012Royal Tunbridge WellsAs an Account Manager at EONIC, I was responsible for managing client communications, reporting, and briefing, ensuring smooth project execution and strong client relationships. I led consultations and the delivery of custom website solutions for both SMB and enterprise clients, consistently meeting client expectations and project timelines.I generated additional revenue growth by creating and offering new services such as Search Engine Marketing (SEM) and Analytics, expanding the company’s service portfolio. I also spearheaded the development of a self-service website creation platform, enabling clients to manage their own digital presence more effectively.In addition, I focused on the continuous improvement of internal business processes, optimizing project delivery efficiency and enhancing overall service quality. -
Travelling Blogger & Digital ConsultantSdgmarketing Feb 2009 - May 2011EuropeDuring my travel break, I converted a Post Office van into a campervan and journeyed across Europe, turning my experiences into a profitable venture. I funded my travels through multiple creative revenue streams, including:Creating and maintaining a travel blog that generated income through display ad revenue, promotional posts, and freelance writing for travel magazines.Self-publishing a "How-To" guide on creating a stealth van, which became a valuable resource for fellow travelers.Offering digital consultancy services to small and medium-sized businesses, advising them on digital strategy, website creation, and online marketing.This period allowed me to blend my passion for travel with my digital expertise, developing both a personal brand and a new skill set in content creation and digital monetization. -
New Media ManagerCrystal Communications May 2006 - Feb 2009At Aftermarket, I spearheaded the creation of the largest online technical resource and news platform for the UK automotive aftermarket, transforming the digital presence of the magazine. This platform became a vital resource for industry professionals, significantly expanding the publication’s reach.In addition to developing this platform, I was responsible for generating new online revenue streams, successfully creating additional income for the magazine through innovative digital monetization strategies.I also managed online sales and consistently met revenue targets, ensuring the platform's commercial success while delivering valuable content to the audience.
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Frequently Asked Questions about Simon Gardner
What company does Simon Gardner work for?
Simon Gardner works for Neural Frames
What is Simon Gardner's role at the current company?
Simon Gardner's current role is Head of Growth.
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Simon Gardner's email address is si****@****a.co.uk
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Simon Gardner's direct phone number is +4985121*****
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Simon Gardner has skills like Digital Marketing, Online Marketing, Social Media Marketing, Seo, Email Marketing, Advertising, Direct Marketing, Online Advertising, Digital Strategy, Facebook, Marketing Strategy, Social Media.
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Simon Gardner
Head Structures And Materials At Aston Martin F1 TeamGreater Northampton Area, United Kingdom2fsmail.net, forceindiaf1.com -
simon gardner
Greater Stoke-On-Trent Area -
Simon Lee
Helping Build Bridges From The Possible To The Achievable | Chair ✧ Corporate Advisor ✧ Commercialisation ✧ Honorary Fellow ✧ Mentor ✧ Wine AficionadoGreater Melbourne Area1sita.com.au -
Simon Gardner
United Kingdom
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