Simon Lee Email and Phone Number
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“If today's organisations want to be around tomorrow, they need to effectively embed the correct governance and risk management systems into their long-term financial decision-making processes; however, if environmental considerations and social obligations have not been considered, these processes will not reflect customer and community expectations, and the organisation's true value will not be achieved. In today's markets, short term non-ESG consideration leads to eventual failure within an organisation's strategy.” Simon Gardner Lee (B.Agr.Sc., M.Agr.Sc.(Eco), Grad.Dip.App.Fin.)I am a strategic business development expert that creates enterprise value through transactional and organic growth, with over 25 years of corporate and consulting experience gained in the essential environmental infrastructure services, energy asset management, and natural (rural) resource management industries of Australia, Western Europe and China.I thrive at the coalface of market penetration, strategic positioning and competitor outmanoeuvring, with a particular emphasis on enterprise value extraction, and embedding financially-sound development platforms into long-term corporate decision-making.Start-ups and emerging organisations are my specialty - creating the effective business systems to grow rapidly into identified or yet-to-be identified markets. However, I have also worked with multiple medium and large organisations to identify unrealised value through re-positioning strategies and implementation plans to achieve increased market share or remain at the leading edge of their market sector.My experience covers: management of corporate strategic development, and associated mitigation of risk; innovation in business development; effective marketing and brand positioning; supportive communication platforms; and, public relations activities. I provide specialist due diligence advice on M&A transactions in the global waste and recycling sectors, as well as the water treatment industry of Australia. I have also worked with international capacity-building institutions such as the World Bank, and in the mid-1990s I focused on building effective business relationships between Australian and Chinese companies within China.
The Leaf Protein Company
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ChairThe Leaf Protein Company Mar 2024 - PresentMelbourne, Victoria, AustraliaUnlocking Earth's most abundant source of protein, green leaves.Our mission is to bring back biodiversity in our agri-food systems by introducing a new category of plant proteins, leaf protein.We're developing a portfolio of leaf proteins sustainably produced from plants that can help regenerate degraded farmland. Offering growers the opportunity to grow alternative sustainable crops, and food companies premium alternative plant proteins. -
Director And Principal At Sm&Bp Pty LtdStrategic Marketing & Brand Development Feb 2016 - PresentMelbourne, Victoria, AustraliaSM&BP provides bespoke corporate advisory services and coal-face management consulting to start-up and mature organisations in Australia and overseas, with a particular focus on energy, data, water, and recycling (waste) transformation. We focus on creating and integrating seamless: ✧ Strategic Business Positioning and Planning; ✧ Risk Management Systems; ✧ Cashflow Forecasting; ✧ Business Development and Value Extraction; ✧ Marketing and Brand Development; and ✧ Effective Communication Platforms and supporting Public and Government Relations.This includes assessing and valuing corporate IP and technology to maximise competitive positioning within current and future target markets.SM&BP also offers specialist due diligence advice for M&A transactions in the global waste and recycling sector, and the Australian water industry, providing insight into market penetration, growth evolution, synergy identification, and future leadership structure.
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Honorary Fellow At The Faculty Of ScienceUniversity Of Melbourne Jan 2023 - PresentMelbourne, Victoria, AustraliaThe most prestigious global Universities have adopted industry engagement programs that leverage their world-class research and curriculum outcomes to meet industry needs. The effective translation of research into commercial ventures is being rigorously pursued through:✧ Generating industry-enterprise engagement programs✧ Mentoring academics to identify research for translation into commercial reality✧ Creating industry funded research projects and long-term industry partnerships -
Enterprise Fellow (Water And Organics) At The School Of Agriculture And FoodUniversity Of Melbourne Oct 2019 - Dec 2022Victoria, AustraliaAs the University of Melbourne improved its ranking within the global University league tables, the Faculty of Veterinary and Agricultural Sciences employed part-time Enterprise Fellows to support industry engagement and joint-funding research activities.Translation of faculty research into commercial outcomes was the key deliverable. -
Corporate AdvisorRaedyne Systems Jul 2023 - Sep 2024Greater Melbourne Area -
Director And Chief Operating OfficerRaedyne Systems Jul 2019 - Jun 2023Melbourne, Victoria, AustraliaRaedyne Systems de-risks the capital expenditure programs of asset management for global electricity transmission networks by creating more accurate health indices.Our proven Smart Aerial Inspection and Processing (SAIP) Service provides the visibility of transmission network conductors and associated hardware required for: ✧ Understanding current asset condition and improved risk modelling, ✧ Lower long-term CAPEX investments, and ✧ Management of more effective maintenance works programs.Single-pass aerial inspections capture a continuous stream of ultra high-resolution imagery that is analysed through our proprietary Deep Learning algorithms to identify exactly where anomalies and defects exist, with cross-referencing to LiDAR and GIS data. This allows our customers to build or verify more accurate asset registries that include all categories of conductor hardware, improving TOTEX RoI.This allows transmission asset managers to obtain total visibility on the condition of their assets for the first time, allowing identification of issues before they affect the reliability and stability of their network. Raedyne Systems continuous improvement program and integrated permanence management systems are now triple certified to ISO 9001, ISO 14001, and ISO 45001.The SAIP Service is now available to all electricity transmission entities in Australia, New Zealand, the USA, and Canada. -
Chief Commercial OfficerRaedyne Systems May 2017 - Jun 2019Melbourne, Victoria, AustraliaI cleaned-up the IP ownership issues and created a greater corporate focus for the company to secure its first long-term contract. During this time, the SAIP Service was launched to the Australian transmission market. -
Board Member (Volunteer)White Owl For Healths Health Awareness Sep 2020 - Mar 2022Melbourne, Victoria, AustraliaMission: to lead men, their families, and their friends on the journey to decrease the prevalence of prostate cancer and suicide.98% of funds raised went to the Australian Prostate Centre ($350,000 raised over 6 years)
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AdventurerCultural Insight And Experience Feb 2014 - Jan 2016South America, North America, Europe And Australia"Great things are done when men and mountains meet." William BlakeI believe that chance favours the prepared mind, so when presented with a rare opportunity to travel extensively, I trekked an estimated 12,000 kilometres in the National Parks of South America (for over 13 months), the mid-west of the USA, Western Europe, and outback Australia: my adventure included climbing 3 mountain peaks above 5,500 metres. Often arduous but always inspiring, the stunningly picturesque landscapes and deeply-varied cultural immersions significantly expanded my life experiences. These insights and opportunities confirmed my strong conviction of the need for corporations to continue to embrace their social and environmental responsibilities as key members of their local communities, as they seek long-term growth and sustained profitability.
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Director Water, Strategic Marketing & CommunicationsVeolia Australia And New Zealand Nov 2012 - Jan 2014Rhodes, Sydney, Australia (Formerly Suez)I established the Water Division's 5-year strategic positioning and customer value proposition in the Australian water market, while managing the day-to-day tactical marketing, communication and public affairs of the company.I facilitated settlement on AUD1.4 billion in claims between SUEZ and the Victorian State Government on the Victorian Desalination Plant, the world's largest water PPP.I co-developed SUEZ' global corporate strategic positioning platform for recycling and resource recovery activities (from solid waste), contributed to the overarching corporate global positioning platform, and was a key manager of SUEZ' global brand reputation risk and restructuring process. -
General Manager, Strategy & Sustainable Development [Incl. Marketing & Communications]Veolia Australia And New Zealand Aug 2011 - Oct 2012Rhodes, Sydney, Australia (Formerly Suez Australia)I continued to evolve and manage the Australian division's strategic positioning to outmanoeuvre SUEZ's competitors, and ensure the company's on-going No.2 market position in the industry as revenue surpassed AUD 1 billion for the first time.I managed the re-establishment of the division's National Key Accounts team, increasing annual revenue 55% over 2 years (AUD 39 million to 60 million) at an average 15% margin.I managed the establishment of the division's first community stakeholder engagement platform across all states and key infrastructure assets with dedicated resources within each Business Unit, and set the foundation for the division's national Community Fund.I established and managed the division's Carbon Project - achievements:✧ Negotiation with the Federal Government in the carbon debate to ensure a favourable business outcome (improved cash flow: AUD 100 million);✧ Costing the long-term impact of the carbon pricing mechanism on the division's landfill fees;✧ Change management of the marketing, internal and external communication platforms once the Emissions Trading Scheme commenced.I managed the complete rebrand of the division to introduce the SUEZ brand to Australia.I managed the development of the division's first Sustainable Development Policy and associated Action Plan, including their future 2014-2016 Roadmap, and was a contributor to SUEZ' global 2013-2015 Sustainable Roadmap.I managed the division’s daily corporate public affairs, marketing, and communication activities. -
General Manager, Marketing & Strategy [Incl. Communications]Veolia Australia And New Zealand Jul 2009 - Jul 2011Rhodes, Sydney, Australia (Formerly Suez Australia)I managed the strategic positioning of the Australian division to become the waste industry’s leader in resource recovery, as revenues increased from AUD 400 million to 700 million (EBIT: 100 million) over 3 years, which propelled the division into the No.2 market share position (from No.5).I conceptualised, developed and managed the division’s organic product (composts/mulches) manufacturing platform and associated marketing strategy - achievements:✧ Annual production increased from 35,000 tonnes (2006) to 500,000 tonnes (2012);✧ 6% average annual product price increase across all production facilities.I managed the development of the niche service offerings in the medical, e-waste and hazardous waste sectors to enhance the division’s resource recovery positioning (revenue increase: AUD 9 million).I managed the division’s daily corporate public affairs, marketing, and communication activities. -
National Business Development, InfrastructureVeolia Australia And New Zealand Jul 2007 - Jun 2009Dandenong South, Melbourne, Australia (Formerly Suez Australia)I co-managed the expansion of the Australian division’s Advanced Resource Recovery Technology (ARRT) - sometimes referred to as AWT - and organics offerings that drove a paradigm shift to greater recycling and resource recovery rates from household and commercial waste (CAPEX AUD 300 million, M&A AUD 100 million).
Simon Lee Skills
Simon Lee Education Details
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Master Of Agricultural Science (Economics) -
Finsia - Financial Services Institute Of AustralasiaGraduate Diploma In Applied Finance & Investment -
Bachelor Of Agricultural Science -
Xavier College, Melbourne, AustraliaHigh School
Frequently Asked Questions about Simon Lee
What company does Simon Lee work for?
Simon Lee works for The Leaf Protein Company
What is Simon Lee's role at the current company?
Simon Lee's current role is Helping build bridges from the Possible to the Achievable | Chair ✧ Corporate Advisor ✧ Commercialisation ✧ Honorary Fellow ✧ Mentor ✧ Wine Aficionado.
What is Simon Lee's email address?
Simon Lee's email address is si****@****.com.au
What schools did Simon Lee attend?
Simon Lee attended University Of Melbourne, Finsia - Financial Services Institute Of Australasia, University Of Melbourne, Xavier College, Melbourne, Australia.
What skills is Simon Lee known for?
Simon Lee has skills like Leadership, Business Strategy, Management, Strategic Planning, Marketing Strategy, Business Development, New Business Development, Sustainable Development, Sustainability, Waste Management, Recycling, Environmental Awareness.
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