Simon Duffy Email & Phone Number

Nelson, New Zealand

Nelson City is a fantastic place to live, work and play! Take time to enjoy boutique shopping, designer fashions, amazing arts and crafts, great cafés and restaurants and the world-famous Markets. What is Uniquely Nelson?Uniquely Nelson is the marketing body that promotes Nelson City as a vibrant and unique destination with a diversity of offerings including retail, hospitality, arts & culture, business and services.- See more at: http://uniquelynelson.co.nz/#sthash.hX5yVvvd.dpuf

Auckland

I was asked to come back to the role of General Manager by the Director of NC Tourism. The arrival numbers had dropped and we had lost market share and especially our close working relationships with the NZ wholesalers. My responsibilities have not changed much but the achievements are:Responsibilities:Day to day running of the office and staff as well as:• Implementing a long-term marketing strategy that targeted general public, honeymoons and romantic couples as well as the conference market and adventure market. • Strategic review of distribution channels and use of existing retail distribution network.• Developed close working relationships with business partners. especially in the area of corporate/conference business. Achievements to date: Increased the length of stay of the New Zealander in NC. Achieved closer working relationships with the airlines Repositioned the destination with our new branding, look and feel. Re-instated a conference strategy which is up 50% on 2013. Re-engaged and budgeted support for the NZ wholesalers and airlines. Increased our online presents.

Auckland

Re-opened the New Caledonia tourism office after it had been closed for 5 years. Responsible for promoting the destination to the NZ market. Achieved this by working closely with airlines, travel wholesalers for distribution of product and above the line advertising such as TV, newspapers and other promotional opportunities. Responsibilities:Day to day running of the office and staff as well as:• Implementing a long-term marketing strategy that targeted honeymoons and romantic couples as well as the conference market and adventure market. • Strategic review of distribution channels and use of existing retail distribution network.• Developed close working relationships with business partners. especially in the area of corporate/conference business. Achievements:  Increased the arrival figures into New Caledonia by 92% in 24 months. Increased the conference business to the destination by 80% The establishment of new channels for product distribution.

Auckland

I worked as a tourism consultant advising on a Travel & Tourism TV show being produced in New Zealand with Airline sponsorship. I also work at McCann Erickson Advertising and consultant on the Fiji pitch for the agency.

Auckland

I was head hunted to join Cure Kids while working for New Caledonia Tourism. It is an excellent charity and I believed at the time that it would make a change from tourism and I could “put something back in” Responsibilities:• Day to day running of the Auckland office.• Liaising with all corporate partners and key sponsors.• Headlining all corporate events and developing sponsorship opportunities.Achievements: Developed closer working relationships with corporate partners. Introduced a new CRM for Cure Kids.  Successfully restructured the sales department.  Increased revenue on all major events.

Auckland

Responsible for the effective implementation of the YHA’s national sales plans and ensured that budgeted sales objectives and targets were achieved.Responsibilities:• Developed annual and longer term sales plan • Development of sales polices and procedures.• Negotiation of product contracts both internally and externally.• Produced reports on a monthly basis on the status of initiatives, expenditure against budget, reasons for variations and any likely risks.• This project management covered the entire launch process: Market research (competitive and consumer), distributor sales analysis, product design and advertising communications program.Achievements: Increased our overseas agents and inbound bookings Restructured the sales and customer service areas to deliver improved efficiencies and reduce costs. Produced and launched alternative products to drive membership sales.  Successfully implemented the new sales team and office in Auckland.

Auckland

Responsible for marketing pre-paid cards and toll products to the NZ market.Responsibilities:• Strategic review of sales team and distribution channels, training dedicated internal sales team and use of existing retail distribution network. • Developed new products for Cards and Direct Dial Tolls. • Market research, product trial, rollout and on-going tactical initiatives. • Responsible for strategic direction, service offering, team leadership and human resources.Achievements: Transformed Sales Department structure from an operational focus to a sales focus. Increasing product penetration and demand, generating more sales.  Uplifted sales from $130k per month to $1 million per month within two years. (Successful Card Division sold off to Telstra Clear. Ensured delivery of high value products and secured long-term distribution relationships.

Responsible for sales and marketing of the YHA travel retail network(Subsequently bought by Usit Beyond Travel). Responsibilities:• Worked with major airlines and land-based travel operators to secure fare level and margin agreements.• Developed sales incentives program for all travel sales staff within the network. • Initially charged with the HR needs of the Auckland office and subsequently acting in a liaison capacity for the HR within the other offices nationwide. Achievements: As a personal initiative, identified key student market within tertiary institutions, creating a nation-wide program of incentives for student representatives to act as YHA ‘ambassadors’ on campus.  Implemented reward scheme of in-office education and training for reps.  Initiated role expansion and undertook training to take on HR responsibilities.

Auckland

Worked closely with the GM to completely re-launch Backpacker Transportation Company and to increase our channels of distribution. Responsibilities:• Established new retail agents to sell our product to the inbound market. • Introduced new product, capitalizing on changing tourist market trends.• Redeveloping relationships with the travel network/adventure operators for new product development.• Advertising and marketing activity for tactical promotions.• Hosted and organized overseas travel agents on educational trips.Achievements: Co-ordination of large-scale events for new product launches with key i-sites, tourism suppliers and retailers. Developed new educational programs and incentive offerings for NZ and Australian retail networks.

London

Responsible for the marketing of company brand and profile.Responsibilities:• External media spokesman role – TV and press releases, paid media, relationship with key travel media and advertising activity.• Internal relationship management role – representing the company to the global retail network, partner educational events.• Product development role – revising tour itinerary program in response to evolving needs of the target, fostering relationships with tour and accommodation operators.• Development of key calendar events to raise brand awareness.• Responsible for the development of the marketing and communications program for Worldwide Adventures. • Sole responsibility for event co-ordination of UK Achievements: Public attendance and revenue increases in a 4-year period. Developed successful event programs, group PR responsibilities for customer communications program.

Europe

Led tour groups through the demanding routes of Europe.

Education record

Education record