Simone Burns Pasquariello Email & Phone Number

Waldwick, Nj, Us

Irvington, Ny, Us

Pearl River, New York, Us

New York, Us

Managed client marketing strategies and promotion campaigns for Universal Theme Parks and National VisionIdentified the costs involved for media campaigns and provided this information to clients in highly detailed reportsCollaborated with network marketing staff to develop strategic advertising plans focused on specific customer or market areasManaged campaign development, results and ad trackingPlanned and negotiated media buys, including TV, radio, and digitalManaged team of two marketing associates in all general, direct and online media buying Managed internal communications and calendars for buying and strategy teams Developed three marketing strategies and campaigns each quarterCollaborated with advertising and promotion managers to promote products and services

• Researched budgets, marketing strategies, competitors and industry trends to guide RFP presentations by using Kantar, MRI, Nielsen, and TechEdge• Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends• Created and supervised media strategies to meet client objectives for clients that included ZOHO, Lovehoney, Huuuge Casino and Tik Tock• Scheduled vendor meetings to discuss potential partnerships for clients• Planned and executed quarterly deals with ESPN, ABC, Fox News and Fox Business• Purchased and monitored advertising space across different media platforms for companies in the Financial, E- Commerce and Gamming sectors• Managed initial scope development, informational presentations, planning, execution and tracking for all US and Canada clients• Cultivated network of media vendors and communications professionals to maintain strong partnerships, secure positive coverage and additional added value units• Optimized campaigns by reviewing performance on a weekly basis to assess trends and implement tests• Planned, negotiated, managed and tracked media buys, including TV, radio, print and digital through Core Media• Prepared detailed marketing forecasts on daily, weekly and quarterly basis• Determined and tracked quarterly media budgets to maintain accuracy and transparency• Trained new employees on Core Media Systems, Kantar, and MRI to support team efficiency• Interviewed, hired and trained new interns, assistants, and junior buyers

New York, Us

Monitor and manage campaign activity and costs to ensure budgets are adhered to, promptly revise estimates as needed, approves station invoices for 3 cable accounts totally over $5 million quarterly. Oversee the buying of three cable brands; beginning with collecting and negotiating all rates, putting buys together that meet client goals based on daypart rotations and pre-approved network lists, collecting weekly pre logs to ensure that no stations are under performing, analyzing weekly post logs to ensure that networks are meeting the pre-planned Cost Per Point and GRP goals, and or CPC goals, sending out weekly reports to clients.Buying and analyzing ten local spot markets for six different campaigns totaling over $1 million quarterly; negotiating rates, putting buys together, verifying that stations are airing buys correctly while in flight, analyzing performance from past quarters along with to date results to ensure that client goals are meet (CPC, CPP, CPL depending on the client).

Analyzing buys and weekly results on a daily basis to achieve profitable results per client guidelines for seven various clients. Plan, oversee, and manage buying for Children’s International, including researching and maintaining all client goals based on spend and CPSP. Place, confirm, and monitor all media platforms for both local and cable networks for seven various clients. Negotiate and purchase cable networks, including Chiller, CLOO, CNBC, CNBC World. H2, Military History. Buying individual spot markets which include, Beaumont, Ft. Wayne, Indianapolis, Jacksonville, Lexington, Nashville, New Orleans. Analyzing weekly reports to create weekly client decks for client calls. Lead contact for two clients where responsibilities include answering all requests and questions on a daily basis, helping to plan future strategies and plans, pulling results and completing the results report which is sent to the client, leading weekly status calls, strategizing with other members of the team to make the necessary buy management changes to the media schedules.

New York, Us

Purchased television commercial air-time for direct response advertisers for Cable networks, as well as in 12 spot markets for 3 different clients; created cost-efficient buy schedules based on client demands including cost per call and cost per point campaigns; managed national cable buys along with spots market buys by monitoring the daily clearance of booked spots and revising spot frequency; negotiated spot rates with station representatives to better meet the campaign and budget goals; worked closely with planning teams to create station lists for each individual brand by analyzing station performance and examining cost per point projections

New York, Us

Knowledge of General, African American and Hispanic spot markets along with cable and syndication networks. In depth knowledge with all Hispanic markets to improvement cost per call with weekly buy management changes (rate reductions, frequency changes, testing new rotations) Buying general markets on a quarterly basis, beginning with analyzing prior quarter sales data along with cost per call data to achieve the best possible plan. This entails negotiating rates with stations along with frequency per week and rotations to achieve the best possible outcome. Once the order is sent out markets are monitored closely and if need be buy management changes are made (rate reductions, shifting money around, frequency and rotation changes)

New York, New York, Us

Implementing concept plans for store design and merchandise roll-out for womens, mens and accessories.