Simone Byrd Email & Phone Number

Brooklyn, New York, United States

- Leading a dynamic team in conceptualizing, executing, and optimizing comprehensive communications and marketing strategies.- Orchestrating impactful campaigns through collaborative efforts with programs, translating objectives, and targeting specific audiences.- Spearheaded branding and messaging development to ensure consistent global brand identity, driving successful public relations initiatives for media coverage.- Establishing and optimizing an analytical framework to continuously track and report the effectiveness of marketing communications.- Generating innovative business ideas to foster cross-unit collaboration and growth, while strategically mentoring senior and junior staff.

Greater New York City Area

- Created tactical plans for brand campaigns and launches, overseeing up to six clients.- Strengthened corporate partnerships, significantly contributing to the brand establishment.- Executed targeted outreach to founders, securing brand-focused media features, podcast features, and panel engagements.- Monitored campaign progress, distilling insights for informed decision-making.- Fostered strong relationships, aligning with client objectives, while managing a team of 12 staff members.

Greater New York City Area

- Successfully managed 8-10 clients, achieving KPIs while leading a 10-15 member team, anticipating client needs, and offering strategic guidance.- Orchestrated celebrity and influencer partnerships, securing media coverage and driving brand collaborations.- Meticulously planned and executed events, overseeing all aspects from venue selection to photography.- Demonstrated fiscal acumen by maintaining profitability, overseeing budgets, and ensuring efficient invoicing.- Led a diverse team to execute impactful PR campaigns, fostering strong client relationships, collaborating cross-functionally, and devising innovative pitches for media placements.

Greater New York City Area

- Developed innovative campaign-specific strategies, fostering growth through successful PR campaigns and media coverage.- Led client communication, ensuring satisfaction and securing valuable media placements with journalists and influencers.- Managed key clients, coordinating integrated PR campaigns across various channels aligned with business objectives.- Tracked campaign performance, analyzed metrics, and delivered strategic insights through regular reports.- Mentored and guided a junior team, providing clear direction and fostering their professional development.

Greater New York City Area

- Led press events, trips, desksides, and trade shows, acting as the main liaison for vendors and showcasing event management expertise.- Crafted compelling pitches with brand specialists, integrating quotes for featured stories that elevated client visibility.- Collaborated with the social media unit to create integrated brand narratives, ensuring consistent messaging.- Managed client budgets of varying scales, demonstrating adept resource handling and financial acumen.- Executed PR and marketing campaigns, generating media coverage and brand awareness, while developing tailored strategies and cultivating media relationships for effective communication and engagement.

Greater New York City Area

- Spearheaded engaging content creation and managed dynamic social platforms, boosting substantial consumer awareness.- Compiled extensive media databases, enhancing diverse campaign strategies.- Cultivated valuable media relationships, delivering corporate news and persuasive pitches.- Demonstrated strategic insight through comprehensive activity and coverage reports, optimizing performance.- Supported account management, executing PR and marketing campaigns, collaborating on strategic communication plans, and tracking media metrics.

Bachelors Of Arts In Business Administration, Marketing And Mass Communications

Activities and Societies: NCAA Basketball and Softball, NCAA Student-Athlete Advisory Committee League Vice President, Lehman College.

Education record