Simone Castelli Email & Phone Number

London Area, United Kingdom

Led a multifaceted project encompassing event planning, strategic development, and digital marketing, primarily focusing on boosting the charity’s online presence. • Developed and implemented a comprehensive marketing plan that increased brand awareness and engagement by 20% through targeted social media campaigns, SEO optimisation, and email marketing. • Delivered a visually engaging strategic proposal presentation to the board of trustees, synthesising complex data findings into actionable measures, which guided future marketing strategies. • Analysed large datasets using CRM platforms and social media listening tools to assess campaign effectiveness, identifying opportunities for optimisation, improved targeting and audience expansion. • Worked closely with fundraising, communication, and operational teams to ensure seamless integration of the proposed marketing initiatives with broader organisational goals, enhancing campaign cohesion and resource sharing. • Conducted in-depth cross-sectional analysis, designing and implementing a customer survey that provided precious insights into brand perception and customer behaviour towards the charity. • Managed the entire project lifecycle, combining data-driven insights with creative tactics to meet established SMART goals, resulting in a measurable increase in brand awareness and customer engagement. • Enhanced the content strategy with the creation of engaging digital content to ensure alignment with the charity’s mission and communication goals.

Sydney, New South Wales, Australia

Responsible for managing a dedicated section of a high-traffic, globally renowned restaurant, ensuring top-tier service and customer satisfaction. • Successfully managed up to 10 tables simultaneously in a fast-paced environment, maintaining efficiency and consistently exceeding customer expectations. • Delivered personalised, high-quality service to a diverse, international clientele, contributing to the restaurant's strong reputation and maintaining a customer satisfaction rating of 4.5/5. • Enhanced English communication skills to a proficiency level by interacting daily with customers from various backgrounds and nationalities, ensuring clear and effective communication in high-pressure situations. • Demonstrated excellent teamwork and communication skills, working closely with a team of 15+ floor and kitchen staff to coordinate smooth operations and timely service. • Collaborated across departments, supporting staff in all areas of service to ensure consistency, resolve issues, and enhance the overall dining experience. • Actively contributed to a positive team environment, fostering cooperation and mutual support to deliver outstanding guest experiences and uphold the restaurant’s high standards.

Monza E Brianza, Lombardy, Italy

Managed marketing initiatives and customer support services for a company specialising in professional development courses, driving brand growth and enhancing customer experience.• Developed and implemented creative marketing strategies to increase brand awareness and promote courses tailored to diverse audiences across various media channels.• Led targeted campaigns across multiple platforms, resulting in improved customer engagement and course enrolments.• Delivered exceptional customer service, resolving inquiries and issues throughout all phases of course organisation, from registration to post-course follow-up.• Leveraged strong communication and interpersonal skills to boost customer satisfaction and streamline operational processes, contributing to overall program success.• Delivered essential project management and customer support, facilitating seamless execution of all organisational and promotional initiatives.

Milan, Lombardy, Italy

Promoted the values and missions of globally recognised NGOs, such as WWF and Save the Children, through face-to-face marketing and public speaking, focusing on brand awareness, project sponsorship, and customer engagement. • Public Speaking & Event Marketing: Delivered over 50 daily pitches at events across Italy, effectively communicating each NGO's mission and values, leading to increased brand recognition and supporter engagement. • Customer Engagement & Relationship Building: Utilized persuasive communication techniques to spark interest and create meaningful connections with potential supporters, resulting in an average of 5 new loyal donors per day. • Sales & Fundraising Performance: Consistently exceeded daily fundraising targets by applying tailored sales techniques, fostering strong relationships with donors, and converting prospects into long-term supporters. • Brand Awareness & Campaign Promotion: Spearheaded initiatives to increase brand awareness by actively promoting projects and campaigns, contributing to heightened public visibility and understanding of each NGO’s impact. • Customer Relationship Management: Built and nurtured lasting relationships with donors, ensuring a positive experience aligned with the NGOs' missions and improving supporter retention and loyalty over time. • Collaborative Campaigns: Worked closely with NGO marketing teams to align public-facing campaigns with broader organisational goals, ensuring the brand's message resonated with target audiences. • Presentation Skills & Persuasion: Refined public speaking and presentation abilities by delivering compelling pitches and engaging diverse audiences, including at high-profile events and public spaces.

Level 7 Diploma, Strategic Managment And Leadership Practice

Master Of Science - Ms, Digital Communication And Media/Multimedia, Distinction

Digital Marketing and Analytics

Communication, Media And Advertising, Marketing, Distinction