Simone De Ridder Email & Phone Number

Amsterdam Area, Netherlands

My working experience in the Digital & Customer Interaction department in general and more specific in the Digital Marketing Personalization area has helped me to develop data driven skills and put them into commercial practice. In my current position as Chapter Lead Personalization, I help developing and rolling out personalization capabilities and tooling.

Amsterdam Area

- Delivering a complex customer communication tooling connected to many ING API’s incorporated into ING communication processes.- Managing all stakeholders (legal, two departments, ICT and business tribes).- Shared responsibility with ICT for contract negotiations.- Managing team of technical customer journey experts and make sure they grow in their mastery.- Introduction and roll out of programmatic tooling for digital marketing pruproses- Include programmatic customer profiles into the ING customer databaseAchievementShorter ICT chain and decommissioning obsolete tooling thereby reducing costs. Smooth adoption of the tool for CJE colleagues across ING

Amsterdam Area, Netherlands

International direct seller garden company in Lisse, The Netherlands. For over 70 years Bakker has been selling 5,000+ garden products (green and hardware) via DM catalogue and online in 23 European countries. Responsible for - Management and tech development of 23 websites/mobile in 18 languages in Europe- Maximising online traffic and revenues and optimising conversion- Responsible for quarterly business planning including budget, vision, strategy and tactical implementation- Set up of customer contact strategy- Initiated and set up of agile way of working for ecommerce and ICT department- Managing and coachingecommerce team (9 FTE; web tech development, email marketing, SEA, SEO, affiliate mkt, social media, social , PR, content)- Acquisition of traffic partners like Amazon, engaging in, and further development of strategic partnerships- Market research and UX improvementExperienceWorking in an offline to online transition environment on numerous online projects. Close collaboration with ICT and product management department to optimise revenues through introduction of customer contact strategies and new commercial propositions. Managing stakeholders on all levels - from developers, advertising agencies to managing directors at local business units.Key Accomplishments - Achieved year on year double-digit growth and doubling of ecommerce revenues. - Successful launch and roll out of ecommerce platform and strategy and customer contact strategy across Europe.- Coaching and growing mastery of the ecommerce team

Utrecht, Netherlands

International online publisher of classified advertising In Londen/Maarssen. Autotrader.nl. is the largest online car marketplace/portal in The Netherlands.- All online and offline marketing customer contact ctivities (b2b & b2c) - Defining and developing of new functionalities in close cooperation with ICT team in Liverpool- Managing and preparing marketing budget and quarterly ecommerce reporting for HQ in UK- Preparing and executing marketing plan - Managing advertising -, media -, PR - and digital sales agencies - Managing the marketing team (6 fte; marketing communication manager, business analist, product/site manager, event manager, seo/sea specialist and marketing assistent)- All online and offline marketing communication activities (b2b & b2c)- Acquisition of content and traffic partners- Engaging in, and further development of, strategic partnerships- Market research and web usability testsExperience: Working in a pressure cooker environment on numerous online and ICT related projects against strict time lines. Close collaboration with IT and sales department to optimize revenues through introduction of new commercial propositions. Managing team and help increase their skills on the job and joint training programms in close cooperation with HQCommunicating on all levels - from developers, advertising agencies to senior management in the UK.

Amsterdam Area

International publisher of classified advertising HQ in Canada. - Starting up, developing and managing auctioning website- Acquisition of online content and traffic partners - Planning and co-ordinating of new functionalities on website- Responsible for all marketing communication strategies (online, radio and print)- Managing web development team (content manager and marketing assistent)

Utrecht, Netherlands

VNU publishing, largest publiser of consumer magazines (currently DPG Media). I started as a management trainee in the position of product manager at the marketing department of the retail distribution department Aldipress.- Writing and co-ordination of market communication plans- Co-ordinating retail marketing projects - Developing of POSM- Setting up and managing Aldipress' website for publishers (b2b)- Exploring new business opportunities for consumer magazines

Jakarta, Indonesia

Advertising agency in Jakarta Indonesia representing several global clients like Philips, Van Melle, Sara Lee, Heineken and Volvo. I started as an intern and stayed as of September 1997 as a junior account executive. - Writing market analyses for various clients (Philips, Sara Lee, Volvo) - Analysing media expenditure charts - Assisting in the product launch of Sanex (Sara Lee) for the Indonesian market

Master’S Degree, Economics

International Marketing and International strategic management

Bachelor’S Degree, Marketing Management

Marketing Management