Simone Fonseca Email & Phone Number

Wallington, GB

London, England, United Kingdom

Develop an integrated B2B content strategy and calendar aligned with the GTM strategy and overall business growth strategy. Partnering with SMEs and third-party agencies to produce omnichannel content, comms, and campaigns to elevate brand awareness and generate qualified commercial opportunities. And focusing on building the digital and social media.

London, England, United Kingdom

Strategic editorial and content development for F&A and life sciences.

London, United Kingdom

Plan and deliver integrated cross-channel B2B and B2B2C content marketing for lead generation and awareness campaigns. Sourcing campaign stories and supporting data from Hackett intelligence and subject matter experts to storyboard thought leadership, articles, animation and social media.

Kensington

Responsible for driving B2B2C training and education sales and retention for the electrical distribution trade. Key outcomes includes presenting on training and education at industry events to drive awareness and increase new business and implementing a customer journey and mapped communications plan to improve student progression and completion rates.

London, United Kingdom

Marketing secondment for the Certified Global Business Services Professionals programme from CIMA and The Hackett Group. Defining and delivering a 12-month awareness and demand generation integrated B2B/B2B2C marketing plan focused on content, partnerships and events alongside the development of content and resources for a lifelong-learning CPD platform.

Defining and delivering the UK B2B marketing strategy for CIMA student acquisition, retention and member subscription through employers and tuition providers. Building partnerships with key B2B audiences to advocate CIMA and producing comprehensive toolkits and sales collateral. Content marketing included an interview on the Finance Director at Selfridges.

London, United Kingdom

Responsible for project brand and value proposition development, project launches, PR and integrated cross-channel marketing B2B and B2C campaigns. Building relationships with project steering groups and partners, including training providers, local councils, partner colleges and chambers of commerce to combine marketing efforts and broaden campaign reach.

Marketing and design solutions for SME businesses. Content marketing and graphic design of a range of print and online campaign materials. Projects have included brand identity, business stationery, marketing collateral, pitch documents, copywriting and proof reading. Clients include Telegraph Media Group, Preto Brazilian Steakhouses and Reply Avantage.

Responsible for B2B and B2C training sales and event management. Managing a team of 6 customer experience executives and 50 freelance instructors and assessors to deliver over 250 nationwide training and showcase events a year for between 15 and 500 people.

Management of a personal training team of 12 including coaching fitness tools and techniques alongside business management and sales skills. Responsible for club personal training sales targets, regularly exceeding targets and more than doubling PT direct debit subscriptions in 6 months.

London, United Kingdom

Responsible for account managing and delivering quantitative research projects for Telegraph Media Group and Mirror Group Newspapers (MGN).

London, United Kingdom

Partnership marketing to drive circulation of The Daily and Sunday Telegraph across all editorial category channels (excluding sport). integrated marketing campaign management including creative and media buying agency management for B2C above-the-line marketing. Partnerships and promotions included Eurostar, National Trust, UGC Cinemas, Short breaks and 2.

London, United Kingdom

Production of business development proposal documents for the advertising sales team including sourcing competitor and audience insight.

Bachelor Of Arts (B.A.), Engineering And Business Management, 2:2

A Levels: Physics E, French C, Pure And Applied Maths B

9 Gcses Grade B And Above Including Maths And English