Specialising in brand evolution from product design and production to sales and marketing strategies optimising wholesale and retail channels in Australia and internationally. Core brand expertise includes: • Developing, sustaining, and escalating multiple brands simultaneously within the fashion and lifestyle sectors• Seasonal product strategy development and execution from design and sampling through to production, working closely with factories in India, China and Indonesia • Sales and marketing strategy across wholesale and retail environments utilising Above, Below and Through the Line tactics.• Initiating leading strategic marketing campaigns through agile stakeholder management, SEO and social media engagement, database enhancement, loyalty and eDM programs, traditional advertising strategies, visual merchandising, CRM and ERP planning.• Implementing successful financial policies to maximise revenue by driving product profitability and diversification, continual expense streamlining, cost-centre analytics, and executive budget reporting.• Human resource management - across all levels of organisations - including mentoring, service and sales training, scheduling, target accountability, positive team building initiatives and overseeing external specialist consultants.• Developing ‘circular’ sales and marketing systems whereby market trends fuel brand and sales strategies then customer engagement outcomes fuel market research to ensure insights drive constant brand evolution.• Advanced competency in a range of software packages including – but not limited to – Brandboom, MS Word, MS Excel, MS Outlook, SEAMS Fashion System Software and Apparel 21 Enterprise Resource Planning (ERP) Software.• Ability to balance social, environmental and ‘garment industry living wage’ responsibility with brand agility and amplification; ATL, BTL and TTL outcomes; assertive sales targeting and overall organisational wellness.• Exemplary personal presentation, a calm and considerate management style and a commitment to personal wellness and physical fitness. Certified yoga instructor, over 300 hours course-based education.Currently Marketing Manager at Aurora Spa & Bathhouse. Managing Director of clothing brand Peggy, www.peggy.com.au and offering brand and manufacturing consulting services to the fashion and lifestyle industry.