Simone Smith Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Senior Brand Manager - Brand Communications- Ballantine’s Whisky

Cape Town Area, South Africa

Key Responsibilities: - Define and develop the Ballantine’s 4-year ambition and strategic plan for South Africa- Defined and developed 2 annual Brand plans for Ballantine’s based on: Market place dynamics, consumer insight, a detailed understanding of the Spirits, and Whisky Category including the competitor landscape.- Bring to life the consumer and brand experience, in line with global brand identity, whilst ensuring to localize these experiences making them relevant for the… Show more Key Responsibilities: - Define and develop the Ballantine’s 4-year ambition and strategic plan for South Africa- Defined and developed 2 annual Brand plans for Ballantine’s based on: Market place dynamics, consumer insight, a detailed understanding of the Spirits, and Whisky Category including the competitor landscape.- Bring to life the consumer and brand experience, in line with global brand identity, whilst ensuring to localize these experiences making them relevant for the SA consumer- Champion and implement the launch of the new global communications campaign, through a localised version that speaks directly to and is representative of our consumer. This includes the roll-out of snack-able, digital and TV sponsorship content material.- Responsible for the creative development, execution and management of the local brand experiences and campaigns to increase awareness, recruit consumers and drive trial.- Develop trade campaigns, ensuring a consistent and aligned brand approach, across On & Off Trade channels.- Set, allocate and manage brand A&P, including negotiating additional International Brand investment to further support local campaigns.- Determine job scope, manage and briefing of creative agency partners.- Project management across internal and cross functional teams to manage the brands performance, identifying variances against the plan and implementing any remedial action to ensure brand objectives and plans are met.- Lead, direct, coach and manage Assistant Brand Manager. Show less

Cape Town Area, South Africa

Key responsibilities: - Developing and define the strategic objectives for Olmeca Tequila, South Africa’s No 1. Selling Tequila- Defined and developed 3 annual Brand plans for Olmeca Tequila, based on marketplace dynamics, consumer insight and a detailed understanding of the spirit and shooter category, including the competitor landscape.- Developed a range strategy for the entire Pernod Ricard Tequila portfolio.- Develop a full Trade Plan aimed at driving distribution in… Show more Key responsibilities: - Developing and define the strategic objectives for Olmeca Tequila, South Africa’s No 1. Selling Tequila- Defined and developed 3 annual Brand plans for Olmeca Tequila, based on marketplace dynamics, consumer insight and a detailed understanding of the spirit and shooter category, including the competitor landscape.- Developed a range strategy for the entire Pernod Ricard Tequila portfolio.- Develop a full Trade Plan aimed at driving distribution in the On Trade- Driving consideration in the Off Trade through retail promotional campaigns.- Implement the digital communication and brand strategy across Olmeca Tequila’s digital and eCRM platforms.- Bring BTL brand experiences to life within the On Trade and festival space in South Africa- Launch of Avion Tequila in South Africa Show less

Cape Town Area, South Africa

Key responsibilities:- Support Brand Manager in developing strategic objectives for Jameson Whiskey- Monitor trends, consumer insights and competitor activity- Implement the digital strategy across Jameson social media platforms - Support the launch of Jameson Select Reserve ATL campaign in South Africa - Manage the BTL experiential events for Jameson- Brand Administrative responsibilities, including budget management

Cape Town Area, South Africa

Johannesburg Area, South Africa

Johannesburg Area, South Africa

Key responsibilities:- Leading, directing and coaching a team of 3 reps within the formal On Trade in JHB.- Grow numeric and weighted distribution, visibility and promotional activations across the Pernod Ricard portfolio- Directly manage and grow existing and new relationships in the formal On Trade, including contract negotiations of the 20 Top Johannesburg On Trade outlets

Johannesburg Area, South Africa

Key responsibilities: - Leading, directing and coaching a team of 5 reps within the On Premise, according to Red Bull brand and trade standards.- Drive the brand growth, product distribution, visibility and brand experiences- Recruit and train new reps for the inland team to fill any gaps- Deliver annual On Premise business plans, including budget allocation and contract negotiation, with the intention to increase volume targets per annum.- Manage and maintain existing… Show more Key responsibilities: - Leading, directing and coaching a team of 5 reps within the On Premise, according to Red Bull brand and trade standards.- Drive the brand growth, product distribution, visibility and brand experiences- Recruit and train new reps for the inland team to fill any gaps- Deliver annual On Premise business plans, including budget allocation and contract negotiation, with the intention to increase volume targets per annum.- Manage and maintain existing Key Accounts, including negotiating Trading terms. - Event Management - overseeing the full team roll-out of the promotional and event calendar. Show less

Johannesburg Area, South Africa

Key responsibilities: - Increase Red Bull Market Share by maximizing both numeric and weighted distribution and creating the ideal brand visibility to ensure maximum visibility presence.- Establishing preferential relationships with On-premise outlets and owners in a few of Johannesburg’s key regions.- Management and allocation of budgets with all Top -tier accounts- Manage and maintain Key Accounts, through Trading terms - Planning, organising and manging the… Show more Key responsibilities: - Increase Red Bull Market Share by maximizing both numeric and weighted distribution and creating the ideal brand visibility to ensure maximum visibility presence.- Establishing preferential relationships with On-premise outlets and owners in a few of Johannesburg’s key regions.- Management and allocation of budgets with all Top -tier accounts- Manage and maintain Key Accounts, through Trading terms - Planning, organising and manging the implementation of experiential and promotional events. Show less

Johannesburg Area, South Africa