Simone De Sousa

Simone De Sousa Email and Phone Number

Marketing Director / Marketing and Communication Executive / Product Management (Portuguese Citizenship)
Simone De Sousa's Location
São Paulo, São Paulo, Brazil, Brazil
Simone De Sousa's Contact Details

Simone De Sousa work email

Simone De Sousa personal email

n/a
About Simone De Sousa

- Solid experience in Marketing, Communication, Commercial and Finances in B2B and B2C businesses in leader companies in their segments (media, education, entertainment)- Experience in strategic planning, market intelligence, commercial support, financial results monitoring, budget and contracts management of products/business units in continuous transformation companies. - Qualified in build up marketing and communication strategies along with big advertising and PR companies to leader brands, such as Veja, Exame, Estadão, UOL (Media companies), Allianz Parque (Venue) and Pentágono School (Education).- Ability to lead and manage multidisciplinary teams (reaching 45 people), investing in development, motivation and empowerment. Leadership in multidisciplinary projects, conducted in partnership with Falconi Consulting, in order to redesign processes, costs optimization and achieve excellence in quality of deliveries.- Launching and management of brands, products and projects; sales channels management; price policy, distribution and customer retention developments.- Enrolled at a MBA in Social and Environmental Business Management – USP/CEATS and IPÊ/ESCAS.- Participation in an academic research project of USP/CEATS for Fundação Itaú Social (non profit): “Overview of Civil Society Organizations with social and educational actuation”.- Advanced level in English.

Simone De Sousa's Current Company Details

Marketing Director / Marketing and Communication Executive / Product Management (Portuguese Citizenship)
Simone De Sousa Work Experience Details
  • Projeto Draft
    Head Of Business Solutions & Client Success
    Projeto Draft Dec 2021 - Jun 2022
    São Paulo, Brasil
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  • Colégio Pentágono
    Head Of Marketing
    Colégio Pentágono Jul 2018 - Mar 2020
    Strategic reorganization of Colégio Pentágono (elementary and high school with more than three thousand students spread across four units in São Paulo): CRM strategy, development of effective pedagogic products, relationship and communication with stakeholders, events management.
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  • Usp (University Of São Paulo)
    Researcher
    Usp (University Of São Paulo) Sep 2017 - Dec 2017
    São Paulo Area, Brazil
    - Research "Panorama of Civil Society Organizations of Socio-Educational Activity" for FIS - Fundação Itaú Social, contemplating technical visits and analysis of descriptive and qualitative data to deepen the knowledge about civil society organizations (CSOs), so that it is an input for the conception of the strategies that guide the performance of FIS.- Intentional sample with visits to 21 organizations in the 5 Brazilian regions.
  • Wtorre S.A.
    Head Comercial/Marketing - Allianz Parque
    Wtorre S.A. Nov 2015 - Feb 2017
    - Sales and rental management for Allianz Parque Corporate Events (soccer field, amphitheater, lounges, convention center).- Premium lounges management in Allianz Parque, considering services and operation sales to more than 100 clients B2B and B2C.- Sponsors attending: Allianz Seguros (20 years naming rights contract) and Prevent Senior (sector rights).- Branding and sales campaigns to Allianz Parque and extensions (Passport, Tour, Lounge).- New sources of revenue creation for Allianz Parque: brand licencing, media partners, product and consumer experiences development, commercial partners’ increment.
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  • Abril Mídia
    Marketing Director - Veja And Exame Magazines
    Abril Mídia Sep 2014 - Jun 2015
    São Paulo Area, Brazil
    - Branding and sales campaigns to Veja, Veja.com, reinforcing leadership positioning and modernity attributes. Digital advertising campaigns for Veja.com, Info.com, Vejario.com, considering investments in social media (Facebook, Twitter, Instagram, YouTube), opinion leaders’ websites, Google (Display Network and Search), reaching high-level prestige and increasing audience and sales.- Sponsorship development and management for media events as Exame Melhores e Maiores, Encontros Exame, Curso Exame PME, Você S.A. RH Meeting.- Product researches: Exame Melhores e Maiores (Annual Report), Você S.A. - Guide Great Place to Work, Veja Comer e Beber, new digital products concept tests for Veja (micro payments)
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  • Estadão
    Advertising Marketing Director
    Estadão Mar 2013 - Aug 2014
    São Paulo Area, Brazil
    - Strategic marketing plan for brands recognition and revenues increase: advertising projects and events development, media kits, media research, communication actions and market relationship programs.- CRM tools, media kit and B2B website creation or reformulation for several brands, raising high level approaches of sales teams.- Brands and companies participation strategy in events, business fairs and conferences (advertising industry): Cannes Lions, Meio&Mensagem events (MKT Network Brasil, Mídia Master, Caboré), Dória (LIDE), reaching brands recall, reputation and developing business and leads to sales teams.- Branding and sales campaigns to Estadão and Estadao.com.- Sponsorship development and management for media events as Fóruns Estadão and Prêmio Estadão Top Imobiliário.
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  • Abril
    Marketing Director - Veja, Segmented Magazines And Women Magazines
    Abril Nov 2002 - Jan 2013
    São Paulo Area, Brazil
    BRANDING MANAGEMENT:- Veja, by means of circulation expansion projects (1.1 million copies weakly, the third biggest in the world), geomarketing tools application and client search and subscriptions retention efforts.- Claudia, the biggest Brasillian women magazine (400 thousand copies) and extensions. Through management that updated brand concept and increased its range and brand recall, Claudia showed consecutive growth in advertising revenues (16% in 2005, 30% in 2006, 25% in 2007) (Caboré 2006 Award). PRODUCT- Product and Campaign Launches: Minha Casa (decoration magazine), Alfa (man magazine), Gloss (woman magazine), reaching expressive results in circulation and advertising revenues.- Product Repositioning: Contigo (celebrity magazine - 2004), achieving growth both in circulation (46%) and advertising revenues (56%). The project counted on broad product redesign, in addition to efficient B2B and B2C campaigns (Caboré 2004 Award). RESEARCH- Research development: “Home and Consumption”, “Celebrities, Brands and Consumption”, “C Class Women Segmentation” and “ABC Class Women Segmentation” (Ibope Solution, Ipsos).EVENTS- Sponsorship development and management for media events as Camarote Contigo! - Carnaval Salvador, Camarote Placar - Morumbi, Design Weekend SP, Casa da Beleza, Prêmio Claudia, Prêmio Saúde.
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  • Uol
    Marketing Manager
    Uol Apr 2001 - Nov 2002
    São Paulo Area, Brazil
    Direct marketing development and implementation at UOL (internet company), which was responsible for 15% of subscription sales in 2001/02. Leader of Database Marketing Project management in the company that was basis for CRM development.
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  • J. Walter Thompson Worldwide
    Supervisor De Contas
    J. Walter Thompson Worldwide Jul 2000 - Mar 2001
    São Paulo Area, Brazil
    Accounts attendance: Nestlé Chocolats and Icecreams, Pullmann and Cancer Hospital
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  • Abril Mídia
    Product Manager
    Abril Mídia Sep 1995 - Jun 2000
    São Paulo Area, Brazil
    Men Magazines Product Management (B2B and B2C).
    View
  • Cia Ultragaz
    Marketing Assistant
    Cia Ultragaz Feb 1994 - Sep 1995
    São Paulo Area, Brazil
    I joined the Ultra Group Trainee Program, where for 1 year I got to know the most diverse areas of the company. At the end of the program, I joined the Ultragaz Marketing team.
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Simone De Sousa Education Details

Frequently Asked Questions about Simone De Sousa

What is Simone De Sousa's role at the current company?

Simone De Sousa's current role is Marketing Director / Marketing and Communication Executive / Product Management (Portuguese Citizenship).

What is Simone De Sousa's email address?

Simone De Sousa's email address is si****@****.com.br

What schools did Simone De Sousa attend?

Simone De Sousa attended Fgv - Fundação Getulio Vargas, Universidade De São Paulo, Espm Escola Superior De Propaganda E Marketing.

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