Simone De Sousa Email & Phone Number

São Paulo, Brasil

Strategic reorganization of Colégio Pentágono (elementary and high school with more than three thousand students spread across four units in São Paulo): CRM strategy, development of effective pedagogic products, relationship and communication with stakeholders, events management.

São Paulo Area, Brazil

- Research "Panorama of Civil Society Organizations of Socio-Educational Activity" for FIS - Fundação Itaú Social, contemplating technical visits and analysis of descriptive and qualitative data to deepen the knowledge about civil society organizations (CSOs), so that it is an input for the conception of the strategies that guide the performance of FIS.- Intentional sample with visits to 21 organizations in the 5 Brazilian regions.

- Sales and rental management for Allianz Parque Corporate Events (soccer field, amphitheater, lounges, convention center).- Premium lounges management in Allianz Parque, considering services and operation sales to more than 100 clients B2B and B2C.- Sponsors attending: Allianz Seguros (20 years naming rights contract) and Prevent Senior (sector rights).- Branding and sales campaigns to Allianz Parque and extensions (Passport, Tour, Lounge).- New sources of revenue creation for Allianz Parque: brand licencing, media partners, product and consumer experiences development, commercial partners’ increment.

São Paulo Area, Brazil

- Branding and sales campaigns to Veja, Veja.com, reinforcing leadership positioning and modernity attributes. Digital advertising campaigns for Veja.com, Info.com, Vejario.com, considering investments in social media (Facebook, Twitter, Instagram, YouTube), opinion leaders’ websites, Google (Display Network and Search), reaching high-level prestige and increasing audience and sales.- Sponsorship development and management for media events as Exame Melhores e Maiores, Encontros Exame, Curso Exame PME, Você S.A. RH Meeting.- Product researches: Exame Melhores e Maiores (Annual Report), Você S.A. - Guide Great Place to Work, Veja Comer e Beber, new digital products concept tests for Veja (micro payments)

São Paulo Area, Brazil

- Strategic marketing plan for brands recognition and revenues increase: advertising projects and events development, media kits, media research, communication actions and market relationship programs.- CRM tools, media kit and B2B website creation or reformulation for several brands, raising high level approaches of sales teams.- Brands and companies participation strategy in events, business fairs and conferences (advertising industry): Cannes Lions, Meio&Mensagem events (MKT Network Brasil, Mídia Master, Caboré), Dória (LIDE), reaching brands recall, reputation and developing business and leads to sales teams.- Branding and sales campaigns to Estadão and Estadao.com.- Sponsorship development and management for media events as Fóruns Estadão and Prêmio Estadão Top Imobiliário.

São Paulo Area, Brazil

BRANDING MANAGEMENT:- Veja, by means of circulation expansion projects (1.1 million copies weakly, the third biggest in the world), geomarketing tools application and client search and subscriptions retention efforts.- Claudia, the biggest Brasillian women magazine (400 thousand copies) and extensions. Through management that updated brand concept and increased its range and brand recall, Claudia showed consecutive growth in advertising revenues (16% in 2005, 30% in 2006, 25% in 2007) (Caboré 2006 Award). PRODUCT- Product and Campaign Launches: Minha Casa (decoration magazine), Alfa (man magazine), Gloss (woman magazine), reaching expressive results in circulation and advertising revenues.- Product Repositioning: Contigo (celebrity magazine - 2004), achieving growth both in circulation (46%) and advertising revenues (56%). The project counted on broad product redesign, in addition to efficient B2B and B2C campaigns (Caboré 2004 Award). RESEARCH- Research development: “Home and Consumption”, “Celebrities, Brands and Consumption”, “C Class Women Segmentation” and “ABC Class Women Segmentation” (Ibope Solution, Ipsos).EVENTS- Sponsorship development and management for media events as Camarote Contigo! - Carnaval Salvador, Camarote Placar - Morumbi, Design Weekend SP, Casa da Beleza, Prêmio Claudia, Prêmio Saúde.

São Paulo Area, Brazil

Direct marketing development and implementation at UOL (internet company), which was responsible for 15% of subscription sales in 2001/02. Leader of Database Marketing Project management in the company that was basis for CRM development.

São Paulo Area, Brazil

Accounts attendance: Nestlé Chocolats and Icecreams, Pullmann and Cancer Hospital

São Paulo Area, Brazil

Men Magazines Product Management (B2B and B2C).

São Paulo Area, Brazil

I joined the Ultra Group Trainee Program, where for 1 year I got to know the most diverse areas of the company. At the end of the program, I joined the Ultragaz Marketing team.

Extended Course In Administration For Graduates (Fgv - Ceag), Business Administration

Master Of Business Administration - Mba, Socio-Environmental Business Management, Pedagogical Coordination: Usp; Partnership: Ipê-Institute Of Ecological Research

Activities and Societies: FINAL PAPER ABSTRACT - Edtechs and Future Skills Keywords: 4th industrial revolution, industry 4.0, education.

Graduation, Marketing