From the start of my career, I have been deeply involved in the luxury sector, with a special focus on Made in Italy. After years in luxury publishing and organizing luxury events, I now lead as CEO the company I co-founded, BHICA. At BHICA, we are dedicated to helping individuals discover their Inner Beauty through the concept of "The Art of Well-Being," nurturing the body from the inside and outside simultaneously with an integrated system of luxury, natural, Made in Italy products, developed vertically in Calabria.I leverage my knowledge and experience to develop a unique marketing approach tailored to the needs of our clients, particularly Ultra High Net Worth Individuals (UHNWIs). This marketing strategy was originally conceived during my thesis at Bocconi University, where I designed an innovative approach to strategy, marketing, and communication, specifically for Italian SMEs.I am also passionate about bridging the gap between young people and the world of luxury, particularly when it comes to Made in Italy. I strive to teach them the true value of genuine luxury, which goes beyond mere branding.Art, food, wine, cigars, craftsmanship, nature, and philosophy are the core elements that define who I am.