Simone Watson Email & Phone Number

Chapel Hill, NC, US

Raleigh-Durham, North Carolina Area

• Create email and paid media campaigns to cultivate alumni engagement and hit fundraising goals
• Implement tactics to engage alumni from graduation to post-retirement using Oracle Eloqua and other analytics platforms
• Measure and analyze campaigns to optimize performance and develop reports for internal stakeholders
• Lead segmentation initiatives to customize messages based on behavioral data
• Work with team members and external vendors on surveys and other forms of informational feedback loops

Raleigh-Durham, North Carolina Area

• Lead team of channel managers (SEO, Social, Content, & Paid Search) to implement growth tactics for clients
• Provide analytics insight for client accounts in regards to metrics and forecasting
• Develop long-term, strategic multi-channel planning for client accounts
• Implement procedures that help the agency grow revenue and manage current accounts

Raleigh-Durham, North Carolina Area

• Manage on-site and off-site search engine optimization (SEO) for the company
• Stay current with the latest trends and changes with SEO and major search engines
• Collaborate with content contributors to create highly-relevant content
• Manage the strategy and setup of all paid search, paid social, and display campaigns
• Measure and optimize PPC, display, & other paid marketing efforts using vendor-specific dashboards, including Google Analytics and Salesforce
• Craft landing pages for content distribution through relevant paid programs

Winston-Salem, North Carolina

• Implementing digital strategies that drive leads and bridge customer experiences over multiple channels (i.e. search engines, social media, and mobile)
• Developing content on Wordpress sites that increase website traffic and conversions via search engine optimization (SEO)
• Manage PPC (pay-per-click) advertising spend via Google Adwords and third-party platforms
• Run email marketing campaigns
• Analyzing online marketing metrics to identify cause and effect relationships
• Using advanced statistical analysis via Excel to uncover trends and make data-driven decisions

Winston Salem, NC

• Developing content that increases website traffic via search engine optimization (SEO) and social media
• Analyzing online marketing metrics to examine trends and calculate return on investment (ROI)
• Contacting clients for account updates and for information each month as needed for SEO, site updates, and social media channels
• Developing and implementing social media strategies to build engagement via contests, polls, etc. by reviewing monthly analytics

Bachelor Of Arts (B.A.), History

Activities and Societies: Reginaldo Howard Memorial Scholar (merit-based scholarship) Chi Omega

Msm In Management, Business Administration And Management, General

Activities and Societies: Corporate Fellow (merit-based scholarship)