Simone Castro Email & Phone Number

Basel, Switzerland

Basel, Switzerland

• Managing Marketo database,• Executing marketing campaigns and programs, lead routing and scoring, data management, segmentation, forms and landing pages, nurture tracks, and reporting.• Building, testing and launching marketing automation campaigns (including drip, nurture, batch, and trigger campaigns) across EMEA/MEA. Supporting the marketing strategy and pipeline goals, using best practices of CRM and MA solutions for automation requiring minimal manual intervention offering highly personalized targeting for each market.• Planning and executing marketing and customer journeys (Marketo and Salesforce) for campaigns designed to drive engagement. Redefining content strategy based on UI/UX testing, message optimization, and A/B testing results.• Working with IT teams to ensure that IT/Business System requirements are met, including the testing of systems and the adherence to milestone governance requirements.• Identifying and reporting KPIs and other metrics• Using JIRA as product development management tool, Agile/Scrum methodologies.

São Paulo

• Responsible for the development and execution of integrated digital marketing campaigns, with a strong focus on lead generation and lead nurturing using marketing automation tools.• Ownership of reporting and metrics associated with the digital elements of the marketing output (Website, Social Media, Campaign metrics, Lead scoring etc.). Implemented scalable processes, making improvements via tools such as A/B testing, conversion rate optimization etc.• Collaborated across the business, creating exceptional customer experience journeys for our B2B and B2C clients with personalized experiences as a prospect navigated through the funnel – from a marketing as well as a commercial perspective (the buyer’s journey) • Harmonized company-wide processes and user groups for all Salesforce marketing ecosystem (website, apps, event, communication, marketing automation) systems• Achieved 155% growth in website traffic with a 121% jump in total leads in 2019.• Achieved 49% growth in the conversion rate in 2019 with user behavior analysis and various A/B tests on the website.• Google for Startup’s resident - developing solutions for conversational and user-assistive technologies, focus on Google Assistant and VUX.• Developed sample dialogs, flow diagrams, and prototypes to effectively communicate voice interactions and design ideas.• Design VUI (Action Builder) specifications in collaboration with other UXers and Engineering.• Evaluated usability and audio consistency of existing dialog flows and recommend design changes. Creating guidelines, reference artifacts, and resources for third-party developers to assist in VUI design and prompt writing

São Paulo E Região, Brasil

• Reported to the CEO, managing the office in two different states with day- to-day operations of the business. Developed administrative policies and organizational procedures during the implementation of the company's activities in Brazil.

São Paulo Area, Brazil

• Assisting the Head of Mission and the General Dutch Consul, supporting activities of the economic clusters in Brazil.

Leidschedam

Noordwijk, Nederland

• Day-to-day support to Unit personnel regarding business travel arrangements, leave management, coordination of training.• Incoming correspondence and documentation.• Provision of various logistic support to the Unit.• Arrivals (office, phone, computer, security, access to databases, information systems) and departures (deregistration, etc.) of Unit personnel.

São Paulo, Brazil

• Provided end-to-end project management.• Develop a detailed project plan and monitor progress.• Collaborated with internal teams to design, develop, and implement digital projects.• Delivered projects on time ensuring quality standards are met.• Developed support documentation including risk logs and requirement specifications.• Monitor and report on Google Analytics metrics.• Communicated with the team and ensure all members are on board with delegated tasks.• Highlighted potential risks or malfunctions and act proactively to resolve issues.• Seek opportunities for improvement and suggest new projects.

São Paulo, Brazil

Mba Digital Data Marketing, Business, Management, Marketing, And Related Support Services

Tech, Web Front-End Developer

Activities and Societies: HTML5 & CSS3 Bootstrap & LESS UX, Usability & Apps

Master'S Degree, Business And Development Studies

Web Designer And E-Commerce, Design And Animation

Activities and Societies: Web Application Development Content Management Systems Search Engine Optimization (SEO) Usability.

Tourism And Travel Services Management

Activities and Societies: Business travel management Tourism management Event and congress management International hotel management

Dutch/Flemish Language And Literature

Activities and Societies: Nederlands Als Tweede Taal (NT2)

Education record

Danish Language course

English Language And Literature, General

Data Digital Marketing, Ux, Ui, Data Marketing