Simone Castro Email & Phone Number

Basel, Switzerland

Basel, Switzerland

• Managing Marketo database,
• Executing marketing campaigns and programs, lead routing and scoring, data management, segmentation, forms and landing pages, nurture tracks, and reporting.
• Building, testing and launching marketing automation campaigns (including drip, nurture, batch, and trigger campaigns) across EMEA/MEA. Supporting the marketing strategy and pipeline goals, using best practices of CRM.
• Planning and executing marketing and customer journeys (Marketo and Salesforce) for campaigns designed to drive engagement. Redefining content strategy based on UI/UX testing, message optimization, and A/B testing.
• Working with IT teams to ensure that IT/Business System requirements are met, including the testing of systems and the adherence to milestone governance requirements.
• Identifying and reporting KPIs and other metrics

São Paulo

• Responsible for the development and execution of integrated digital marketing campaigns, with a strong focus on lead generation and lead nurturing using marketing automation tools.
• Ownership of reporting and metrics associated with the digital elements of the marketing output (Website, Social Media, Campaign metrics, Lead scoring etc.). Implemented scalable processes, making improvements via.
• Collaborated across the business, creating exceptional customer experience journeys for our B2B and B2C clients with personalized experiences as a prospect navigated through the funnel – from a marketing as well as a.
• Harmonized company-wide processes and user groups for all Salesforce marketing ecosystem (website, apps, event, communication, marketing automation) systems
• Achieved 155% growth in website traffic with a 121% jump in total leads in 2019.
• Achieved 49% growth in the conversion rate in 2019 with user behavior analysis and various A/B tests on the website.

São Paulo E Região, Brasil

• Reported to the CEO, managing the office in two different states with day- to-day operations of the business. Developed administrative policies and organizational procedures during the implementation of the company's.

São Paulo Area, Brazil

• Assisting the Head of Mission and the General Dutch Consul, supporting activities of the economic clusters in Brazil.

Leidschedam

Noordwijk, Nederland

• Day-to-day support to Unit personnel regarding business travel arrangements, leave management, coordination of training.
• Incoming correspondence and documentation.
• Provision of various logistic support to the Unit.
• Arrivals (office, phone, computer, security, access to databases, information systems) and departures (deregistration, etc.) of Unit personnel.

São Paulo, Brazil

• Provided end-to-end project management.
• Develop a detailed project plan and monitor progress.
• Collaborated with internal teams to design, develop, and implement digital projects.
• Delivered projects on time ensuring quality standards are met.
• Developed support documentation including risk logs and requirement specifications.
• Monitor and report on Google Analytics metrics.

São Paulo, Brazil

Mba Digital Data Marketing, Business, Management, Marketing, And Related Support Services

Tech, Web Front-End Developer

Activities and Societies: HTML5 & CSS3 Bootstrap & LESS UX, Usability & Apps

Master'S Degree, Business And Development Studies

Web Designer And E-Commerce, Design And Animation

Activities and Societies: Web Application Development Content Management Systems Search Engine Optimization (SEO) Usability and.

Tourism And Travel Services Management

Activities and Societies: Business travel management Tourism management Event and congress management International hotel management

Dutch/Flemish Language And Literature

Activities and Societies: Nederlands Als Tweede Taal (NT2)

Education record

Danish Language course

English Language And Literature, General

Data Digital Marketing, Ux, Ui, Data Marketing