Simon Goodacre

Simon Goodacre Email and Phone Number

Associate Director of Marketing Web Strategy @ Worcester State University
Douglas, MA, US
Simon Goodacre's Location
Douglas, Massachusetts, United States, United States
Simon Goodacre's Contact Details

Simon Goodacre work email

Simon Goodacre personal email

About Simon Goodacre

I am a communications professional with experience driving website design, digital marketing communications campaigns, internal communications initiatives, online community management and multimedia development in several industry-leading organizations.As a member of the Dean of Arts and Sciences senior leadership team, I am responsible for the strategy and implementation of communications initiatives in the School of Arts and Sciences and the Graduate School of Arts and Sciences at Brandeis University. I advise the deans of A&S and GSAS on communication outreach, including community-wide messaging, talking points, and crisis communications. I serve as the primary liaison for both schools with the Office of Communications. I identify, develop, pitch, and produce stories that highlight major A&S and GSAS announcements and accomplishments, and oversee, monitor, and assess key communication and marketing platforms for both schools, including newsletters, websites, and social media accounts. Before Brandeis, I spent two years coordinating digital communications for the Harvard Alumni Association during the launch of the Harvard Campaign. I supported the HAA's marketing and communications campaigns with broadcast email, contributions to the HAA website and by managing a community of more than 30,000 people across the HAA's social media channels, including Twitter, Facebook, LinkedIn and Instagram. I supported many initiatives, including the Harvard Campaign launch event, fundraising events with Harvard's president, networking events attended by thousands of alumni worldwide, and a HarvardX program tailored for alumni that attracted 20,000 participants. Before Harvard, I spent two years supporting the Digital Strategy team at Quintiles (currently called IQVIA), the world's largest pharmaceutical services company. I established the company’s social media footprint on Facebook, Twitter, LinkedIn and Youtube and worked with their thought leaders to ensure that their personal online profiles reflected the company's priorities. I supported the public relations, communications and marketing teams with written material and multimedia productions. My work for Quintiles has been published on the WRAL website and printed in The Herald Sun, The News and Observer and The Triangle Business Journal.

Simon Goodacre's Current Company Details
Worcester State University

Worcester State University

View
Associate Director of Marketing Web Strategy
Douglas, MA, US
Simon Goodacre Work Experience Details
  • Worcester State University
    Associate Director Of Marketing Web Strategy
    Worcester State University
    Douglas, Ma, Us
  • Worcester State University
    Associate Director Of Marketing Web Strategy
    Worcester State University Jan 2024 - Present
    Worcester, Massachusetts, United States
  • Brandeis University
    Senior Associate Director Of Communications And Marketing For Arts And Sciences
    Brandeis University Nov 2020 - Feb 2023
    Waltham, Massachusetts, United States
    • Member of the A&S Leadership Team.• Approximately 50-50 split in responsibilities for A&S and GSAS.• Liaise with the Office of Communications and advise A&S and GSAS on initiatives.• Develop and implement a comprehensive, strategic communications plan for both schools.• Oversee, monitor and assess the A&S and GSAS websites and subsidiary sites.• Review Google analytics and web traffic annually. • Advise the deans of A&S and GSAS on community messaging and crisis… Show more • Member of the A&S Leadership Team.• Approximately 50-50 split in responsibilities for A&S and GSAS.• Liaise with the Office of Communications and advise A&S and GSAS on initiatives.• Develop and implement a comprehensive, strategic communications plan for both schools.• Oversee, monitor and assess the A&S and GSAS websites and subsidiary sites.• Review Google analytics and web traffic annually. • Advise the deans of A&S and GSAS on community messaging and crisis communications. • Draft major announcements, updates to the A&S community and messages from the deans. • Oversee newsletters, marketing materials, fundraising materials, and social media platforms. • Consult with academic departments about recruitment, branding, and messaging strategy. • Develop internal mechanisms for improved communications within the schools.• Communicate diversity, equity, inclusion and anti-racist priorities and initiatives. Show less
  • Brandeis University
    Associate Director Of Communications And Marketing
    Brandeis University Apr 2018 - Nov 2020
    Waltham, Ma
  • Brandeis University, Graduate School Of Arts And Sciences
    Assistant Director Of Communications And Alumni Engagement
    Brandeis University, Graduate School Of Arts And Sciences Oct 2016 - Apr 2018
    Waltham, Ma
    In addition to my previous responsibilities:• Collaborated with Digital Strategy team to migrate GSAS website to a modern template.• Developed email campaign strategy for prospective students with the Admissions team.• Supervised advertising strategy for Google, Facebook, Instagram and LinkedIn.• Developed campaign tagging strategy in Google Analytics to report on inbound marketing.• Assisted the Career and Professional Development Center in its communication… Show more In addition to my previous responsibilities:• Collaborated with Digital Strategy team to migrate GSAS website to a modern template.• Developed email campaign strategy for prospective students with the Admissions team.• Supervised advertising strategy for Google, Facebook, Instagram and LinkedIn.• Developed campaign tagging strategy in Google Analytics to report on inbound marketing.• Assisted the Career and Professional Development Center in its communication efforts.• Increased student e-newsletter output to include a new email every week.• Managed an intern to assist with communications efforts. Show less
  • Brandeis University, Graduate School Of Arts And Sciences
    Communications And Graduate Programming Specialist
    Brandeis University, Graduate School Of Arts And Sciences Oct 2014 - Sep 2016
    Waltham, Ma
    • Reported to the Dean of the Graduate School of Arts and Sciences.• Developed Messaging Architecture for GSAS.• Reorganized website based on Google Analytics data to benefit admissions outreach.• Created a News section to support internal communications and external marketing.• Collaborated with the Integrated Design Office to produce view book for prospects.• Developed a social media program to attract prospects and inform current students.• Composed messaging to… Show more • Reported to the Dean of the Graduate School of Arts and Sciences.• Developed Messaging Architecture for GSAS.• Reorganized website based on Google Analytics data to benefit admissions outreach.• Created a News section to support internal communications and external marketing.• Collaborated with the Integrated Design Office to produce view book for prospects.• Developed a social media program to attract prospects and inform current students.• Composed messaging to students, alumni and faculty on behalf of the GSAS Dean.• Composed and distributed broadcast e-newsletters to students using Mailchimp.• Collaborated with Institutional Advancement to prepare quarterly newsletters for alumni.• Collaborated with Development Office to coordinate fundraising campaigns.• Designed and distributed the first attitudinal survey to 8,000+ GSAS alumni.• Coordinated the Graduate Council, a faculty committee that develops policy for GSAS.• Serves as the GSAS liaison to the university's Office of Communications.• Managed the annual University Prize Instructorship Award and Faculty Mentoring Award.• Assisted students in applying for external fellowships such as Fulbright and HHMI awards. Show less
  • Harvard Alumni Association
    Digital Communications Coordinator
    Harvard Alumni Association Aug 2012 - Oct 2014
    Cambridge, Ma
    • Managed alumni-facing digital communications during Harvard Campaign launch.• Supported Harvard Campaign with relevant stories, events and networking opportunities.• Contributed stories, maintained pages, and managed social media presence on HAA website.• Composed and distributed broadcast emails to highlight events and programs for alumni.• Managed content and engagement across Twitter, Facebook, LinkedIn and Instagram.• Captured social media data through event forms and… Show more • Managed alumni-facing digital communications during Harvard Campaign launch.• Supported Harvard Campaign with relevant stories, events and networking opportunities.• Contributed stories, maintained pages, and managed social media presence on HAA website.• Composed and distributed broadcast emails to highlight events and programs for alumni.• Managed content and engagement across Twitter, Facebook, LinkedIn and Instagram.• Captured social media data through event forms and tracked 29,000 new alumni connections.• Increased HAA Twitter followers 76% to 20,000 and Facebook group members 55% to 8,500.• Established Instagram account with 1,100 followers and LinkedIn group with 5,000 members.• Tracked the success of social media and broadcast email campaigns with Google Analytics.• Served as staff liaison for Harvard Network committee on HAA board of directors.• Created comprehensive community report covering public and proprietary networks.• Provided customer support at the HAA help desk on the phone and with email.• Developed peer review survey of Ivy League LinkedIn groups for board of directors.• Managed an intern to develop a report on alumni who are connected with the HAA online. Show less
  • Quintiles
    Digital Strategy Specialist
    Quintiles May 2010 - Aug 2012
    Durham, Nc
    • Managed content for Quintiles’ website, including microsites and thought leadership material.• Produced videos, podcasts and photographs for communications and patient recruitment.• Developed content, interview questions and talking points for executives and thought leaders.• Developed social media and multimedia programs with roadmaps, processes and governance.• Achieved industry-leading share of voice on Facebook, Twitter, blogs, forums, etc.• Coordinated content and… Show more • Managed content for Quintiles’ website, including microsites and thought leadership material.• Produced videos, podcasts and photographs for communications and patient recruitment.• Developed content, interview questions and talking points for executives and thought leaders.• Developed social media and multimedia programs with roadmaps, processes and governance.• Achieved industry-leading share of voice on Facebook, Twitter, blogs, forums, etc.• Coordinated content and engagement across all social media channels with editorial calendar.• Increased social media referrals to Quintiles’ website by 98% according to Google Analytics.• Increased Twitter followers by 180%, Facebook fans by 423%, and YouTube views by 300%.• Trained social media team with delegates from marketing, communications and recruitment.• Received a Web Health Award for Quintiles’ Facebook page.• Trained authors and managed the internal communication strategy for Quintiles’ new intranet.• Contributed internal articles for Quintiles’ intranet to support communications initiatives.• Managed multimedia on Quintiles.com, Brightcove, iTunes, YouTube and social media.• Negotiated contract with Brightcove for video delivery, including live-streaming capability.• Maintained internal multimedia library and worked with various vendors to develop content. Show less
  • Quintiles
    Communications Coordinator
    Quintiles May 2009 - Aug 2009
    Durham, Nc
    • Drafted winning submission for “Best Contract Research Organization” at 2010 Scrip Awards.• Drafted news releases, manuals and internal articles.• Performed media sweeps with Cision and Vocus.• Produced multiple series of videos for marketing and corporate communications.• Performed research for the chairman and CEO.
  • Clark University
    Resident Advisor
    Clark University Aug 2006 - May 2008
    Worcester, Ma
    ● Supervised a floor of more than 50 students in a building of more than 150 students● Organized 16 programs a semester● Performed rounds during on-duty periods● Assisted first-year students in the transition to college● Received award for outstanding programmingReceived training in:conflict mediation; crisis counseling; depression; substance abuse; eating disorders; maintaining community; directing activities and programs;

Simon Goodacre Skills

Blogging Social Media Facebook Marketing Communications Multimedia Publishing Public Relations Corporate Communications Marketing Microsoft Office Press Releases Social Media Marketing Internal Communications Video Powerpoint Editing Seo Photoshop Digital Photography Photography Email Marketing Video Production Video Editing Audio Editing Copywriting Radian6 Sysomos Content Management Social Media Measurement Digital Strategy Training Microsoft Word Twitter Linkedin Higher Education Social Media Monitoring Social Media Development Sprinklr Writing Word Adobe Creative Suite Technology Instagram Internal And External Communications Alumni Relations Alumni Affairs Microsoft Excel Spreadsheets Presentations Google Analytics

Simon Goodacre Education Details

Frequently Asked Questions about Simon Goodacre

What company does Simon Goodacre work for?

Simon Goodacre works for Worcester State University

What is Simon Goodacre's role at the current company?

Simon Goodacre's current role is Associate Director of Marketing Web Strategy.

What is Simon Goodacre's email address?

Simon Goodacre's email address is si****@****hoo.com

What is Simon Goodacre's direct phone number?

Simon Goodacre's direct phone number is +161794*****

What schools did Simon Goodacre attend?

Simon Goodacre attended Clark University, Clark University, East Chapel Hill High School.

What are some of Simon Goodacre's interests?

Simon Goodacre has interest in Journalism, Technology, Marketing, Pharmaceuticals, Social Media, Alumni Affairs And Alumni Relations, Higher Education, Photography, Biotech, Communications.

What skills is Simon Goodacre known for?

Simon Goodacre has skills like Blogging, Social Media, Facebook, Marketing Communications, Multimedia, Publishing, Public Relations, Corporate Communications, Marketing, Microsoft Office, Press Releases, Social Media Marketing.

Not the Simon Goodacre you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.