I work with teams across the organisation to scope, plan, implement and review bespoke and integrated digital marketing campaigns and projects. Part of this work includes overseeing the delivery of email marketing across the organisation, and ensuring there is ongoing testing, evaluation and improvement across all email campaigns.

As a mentor on the CharityComms Mentoring Scheme, I meet regularly with another charity communications professional to:- Share knowledge and experience- Build on my coaching and managerial skills - Learn about different organisations - Be introduced to new ideas - Engage with someone in a different job role- Show support for others in the sector

My role involves managing and driving online activity across digital platforms to improve conversions for volunteer, supporter and donor acquisition. Key achievements- Increased PPC CTRs by a third in six months by focusing on fewer and more targeted terms- Ran LinkedIn activity that achieved a cost per acquisition (CPA) of £70 (CPA from other activity = £100)- Improved natural search rankings by 40% through on-page optimisations, external links and tech. changes - Reduced bounce rate by 20% and improved quality of registrants by 10% by using more targeted activity - Implemented tag manager and currently working on implementing a channel attribution tool - Managed Facebook acquisition campaigns achieving CTRs of over 2% and CPAs of £5

Worked as a consultant for a number of not-for-profit clients, providing digital marketing consultancy advice. This involved delivering a website migration and training teams to use a CMS and Google Analytics. Key achievements- Migrated multiple websites on time and with redirects in place- Conducted a digital marketing audit, evaluated findings and produced a plan and recommendations - Trained teams on writing for the web, marketing emails and social media - Trained clients on the benefits and fundamentals of social media to help them improve engagement

I was responsible for the organisation’s digital marketing including: user experience, online marketing campaigns, SEO and PPC, consumer e-bulletins and budget management. I also managed a Digital Marketing Executive.Key achievements- Improved PPC performance - 60% drop in CPCs and increased CTRs by 50% in 4 months - Increased website traffic by 65% and conversions by 50% through email marketing, social media and PPC activity during Energy Saving Week- Successfully managed the online budget of £1m a year with strict monthly forecasting.

I was responsible for project managing web re-design projects, delivering the monthly e-bulletin to half a million people, providing a website analytics report with recommendations and managing the social media presence. Key achievements- Successfully delivered 8 web projects, including a carbon footprint calculator and a home energy audit - Improved open and click through rates of the monthly email bulletin by 4% and 2% respectively, through testing subject lines and call to actions- Produced content and features targeting SEO keywords resulting in improved rankings.

Managed the production of marketing collateral to support ATL marketing campaigns and coordinated content updates to the consumer website. Key achievements- Delivered consumer brochures, posters etc. within 3 months - Managed consumer website migration with new user-friendly design and CMS.

Successfully managed and developed a marketing services package that provided category management, merchandising and local marketing services for independent pharmacies. Helped to increase sales of some customers by 10-15%. Also implemented printing and distribution cost savings of around 20,000 per year.

Worked in collaboration with the buying team, sales force, subsidiaries and manufacturers to pull together interactive flash presentations. These flash presentations were used by the 30 strong sales force to sell in products and services to the business customers.

Worked with buyers, internal departments and manufacturers to produce a 100 page monthly promotional catalogue that was circulated to our business customers. I also produced point of sale used in independent pharmacies.