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Simon Lawson Gaicd Email & Phone Number

Managing Director at PHD Melbourne at PHD
Location: Greater Melbourne Area, Australia, Australia 10 work roles 13 schools
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Current company
PHD
Role
Managing Director at PHD Melbourne
Location
Greater Melbourne Area, Australia, Australia
Company size
4955 employees

Who is Simon Lawson Gaicd? Overview

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Quick answer

Simon Lawson Gaicd is listed as Managing Director at PHD Melbourne at PHD, a company with 4955 employees, based in Greater Melbourne Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Simon Lawson Gaicd.

Simon Lawson Gaicd previously worked as Managing Director at Phd and General Manager at Phd. Simon Lawson Gaicd holds Company Director'S Course, Gaicd - Order Of Merit from Australian Institute Of Company Directors.

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PHD

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Profile bio

About Simon Lawson Gaicd

Simon has led PHD’s Melbourne office since 2017 as general manager and more recently managing director. Under his management, PHD Australia’s Melbourne office has more than doubled in size bringing on new clients including Spotlight, Anaconda, Harris Scarfe, Swisse, Asahi, CUB, Hesta, Tennis Australia, AFL, Vocus, Let’s Melbourne Again, Million Dollar Vax and Singapore Airlines.Simon is a media planner at heart and has deep experience in working with Australia's leading marketers to develop the most effective media plans to help grow their brands. Simon has built broad capability and expertise over his career by working with many of the world’s leading advertisers like ANZ Bank, CUB, Porsche, Honda, Emirates, Samsung, Simplot & Mars.

Current workplace

Simon Lawson Gaicd's current company

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PHD
Phd
Managing Director at PHD Melbourne
london, greater london, united kingdom
Website
phdmedia.com
Employees
4955
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10 roles · 27 years

Simon Lawson Gaicd work experience

A career timeline built from the work history available for this profile.

Managing Director

Current
Phd

Melbourne, Victoria, Australia

Nov 2021 - Present

General Manager

Phd

Melbourne, Australia

  • Stepped up as an office lead with responsibility for the overall health and ongoing growth of PHD Melbourne. I also joined PHD Australia’s National Executive as part of this role. PHD Melbourne experienced tremendous.
  • More than doubling the size of the PHD Melbourne business
  • Creation of a high performing local management team
  • Number 1 – Agency Most Like To Work For (Media i) – 2017, 2018, 2019, 2020, 2021
  • Mumbrella Media Agency – 2017 & 2020
  • Top 10 LinkedIn Agency Influencer of the Year - 2017
Jun 2017 - Oct 2021

Group Business Director - Anz Bank

Phd

Melbourne, Australia

  • ANZ was the foundation client for PHD Australia’s new Melbourne office.As one of PHD Melbourne’s first employees, my remit was initially to lead PHD’s relationship with the Australian division of ANZ with the role.
  • Helping to reshape ANZ’s media investments to be more in line with the principles of marketing science and introducing a more consumer centric approach to flighting
  • Breaking down silos and allowing for more visibility on performance by channel and more fluid and dynamic optimisation of all media investments.
  • Contributing to ANZ being awarded an Effie for the most effective advertiser in Australia for the years 2012 to 2017.
  • Extending and renewing the commercial relationship on several occasions without the need for a competitive review
Jun 2012 - May 2017

Managing Director

The Lawson Group

Bega, New South Wales, Australia

Managed the development, leasing and eventual sale of a new Coles Express service station in Bega, NSW.

Oct 2013 - Sep 2016

Business Director / Communications Strategist - Honda

Zenith

Melbourne

  • This was my first role as a senior client lead managing Zenith Optimedia’s relationship with Honda Australia and their annual media investment of >$30M.Whilst I was only at Zenith Optimedia for a short time as a result.
  • Turnaround in the strength of the relationship
  • Development of a Masterbrand strategy for the brand which ensured each model campaign laddered back up to the essence of the Honda brand itself – The Power Of Dreams
Sep 2011 - May 2012

Business Manager / Communications Strategist

Starcom Mediavest Group

Sydney (2007-2010) & Melbourne (2010-2011)

Jan 2007 - Sep 2011

Public Relations Officer

Cae

Melbourne, Australia

Jun 2001 - Nov 2002
Team & coworkers

Colleagues at PHD

Other employees you can reach at phdmedia.com. View company contacts for 4955 employees →

CF Casey Fitzsimmons Casey Fitzsimmons Colleague at Phd London, England, United Kingdom, United Kingdom View → RL Ruben Linares Ruben Linares Colleague at Phd Mexico City Metropolitan Area, Mexico View → RP Roberto P. Roberto P. Colleague at Phd London, England, United Kingdom, United Kingdom View → HF Holly Fischer Holly Fischer Colleague at Phd United Kingdom, United Kingdom View → RD Ramiro De Ganzó Ramiro De Ganzó Colleague at Phd Barcelona, Catalonia, Spain, Spain View → CL Charlotte Lee Charlotte Lee Colleague at Phd Hong Kong, Hong Kong SAR, Hong Kong View → CA Chris Androulidakis Chris Androulidakis Colleague at Phd Melbourne, Victoria, Australia, Australia View → TP Terena Patrick Terena Patrick Colleague at Phd Atlanta, Georgia, United States, United States View → MS Mohamad Salimi Mohamad Salimi Colleague at Phd Ahwaz, Khuzestan Province, Iran, Iran, Islamic Republic Of View → DW David White David White Colleague at Phd Greater London, England, United Kingdom, United Kingdom View →
13 education records

Simon Lawson Gaicd education

Certified

Mental Health First Aid

First Aid, Certified

Safety Training Australia

Blueprint, Media Planning Professional, Certified

Facebook

Business Administration And Management, General

Omnicom University

2017 Advanced Leadership Program (ALP) - Sydney 2019 Advanced Management Program (AMP) - Shanghai

Certified

Doubleclick Campaign Manager

Data-Driven Marketing & Advertising Certificate, Distinction

Adma Iq

Communication And Media Studies, Distinction Average

Adschool Australia

2003 - Media Planning & Buying 2005 - Advanced Media Planning & Buying 2007 - Innovative Communications 2009 - Brand Strategy 2010.

Pria Accredited Public Relations Certificate

Rmit

Australian Association Of Advertisers Certificate, Advertising

Rmit

Advertising - Creative

Award School - Melbourne

Victorian Certificate Of Education (Vce)

Scotch College Melbourne

Activities and Societies: Boarding House Prefect, Captain of Skiing, 1992 Interschools Ski Races - 1st Individual (Alpine) & 1st Teams.

FAQ

Frequently asked questions about Simon Lawson Gaicd

Quick answers generated from the profile data available on this page.

What company does Simon Lawson Gaicd work for?

Simon Lawson Gaicd works for PHD.

What is Simon Lawson Gaicd's role at PHD?

Simon Lawson Gaicd is listed as Managing Director at PHD Melbourne at PHD.

Where is Simon Lawson Gaicd based?

Simon Lawson Gaicd is based in Greater Melbourne Area, Australia, Australia while working with PHD.

What companies has Simon Lawson Gaicd worked for?

Simon Lawson Gaicd has worked for Phd, The Lawson Group, Zenith, Starcom Mediavest Group, and Mitchell & Partners Ltd.

Who are Simon Lawson Gaicd's colleagues at PHD?

Simon Lawson Gaicd's colleagues at PHD include Casey Fitzsimmons, Ruben Linares, Roberto P., Holly Fischer, and Ramiro De Ganzó.

How can I contact Simon Lawson Gaicd?

You can use AeroLeads to view verified contact signals for Simon Lawson Gaicd at PHD, including work email, phone, and LinkedIn data when available.

What schools did Simon Lawson Gaicd attend?

Simon Lawson Gaicd holds Company Director'S Course, Gaicd - Order Of Merit from Australian Institute Of Company Directors.

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