Simon Paterson Email & Phone Number

Australia

Australia / Malaysia / Singapore

We are building a pioneering retail science organisation focused on delivering comprehensive omnichannel data insights and marketing tools for FMCG consumers, brands and retailers.

Singapore

ADA, part of the esteemed Axiata Group, stands as a beacon of digital transformation in Southeast Asia, continually redefining the boundaries of innovation. With a robust combination of dynamic agility and expansive resources, ADA is at the forefront of the digital age.In my pivotal role at ADA, I championed a suite of initiatives: - Unveiled the transformative "Content At Scale", democratizing content creation across diverse Southeast Asian markets. - Launched the game-changing "Digital Shelf" insights tool, equipping brands with granular insights, hinged on the illustrious P&G CARS framework. - Spearheaded the seamless integration of AI into our operational matrix, with special emphasis on the innovative prowess of ChatGPT, revolutionizing user interfaces.Every initiative, every strategy was aimed at ensuring ADA's clients and partners stayed ahead in the digital transformation race. The experience was not just about sustaining growth, but about envisioning and driving the future of digital solutions in Southeast Asia.

Singapore

Awake Asia, under my stewardship, rapidly emerged as a formidable player in Southeast Asia's eCommerce landscape. Embodying the nimbleness of a startup with the audacity of a seasoned enterprise, we etched our mark in the industry. This ultimately saw our business acquired in May 2021 by Axiata's ADA.Leading Awake Asia: - I orchestrated a transformative phase, tripling revenues and optimizing operational efficiencies, propelling the brand as Southeast Asia's eCommerce luminary. - Our footprint expanded across the region, buoyed by a vibrant team of 150 professionals. Each stride reflected our unwavering commitment to talent and regional excellence. - Our successful acquisition by ADA post Softbank's investment was a landmark moment, a testimony to our strategic clarity and undeterred dedication. - Integrating Awake Asia into ADA was more than a merger; it was the amalgamation of synergies, creating a digital powerhouse that served brands across 10 South and Southeast Asian markets.In essence, my tenure at Awake Asia was about crafting a legacy, one that resonates with innovation, growth, and unparalleled excellence.

Singapore

Lazada, one of the largest eCommerce platforms in Southeast Asia, plays a crucial role in Alibaba.com's global expansion plans. The company offers a unique blend of start-up culture and big business resources, backed by one of the world's most successful eCommerce organizations.In my final role at Lazada, I focused on onsite traffic management, weekly campaigns, and promotional mechanics, such as Flash Sales and Collections. The primary objective of our team was to optimize the user experience on the platform, ensuring that traffic within the Lazada App was directed to the most efficient landing pages tailored to each specific customer. While this role represented a departure from my commercial background, it provided an incredible opportunity to be a part of Lazada's growth during 2018, shaping the future of eCommerce in the region.

Kuala Lumpur, Malaysia

As LazMall was launched, I embraced the challenge of taking on the role of CBO in Malaysia, with the objective of assembling a new team to build "The T-Mall of Southeast Asia" under the guidance of Alibaba's top talent. This presented an incredible opportunity to shape the future of eCommerce in the region.Working with renowned global brands such as Apple, Estee Lauder, Panasonic, Watsons, P&G, Unilever, Nestle, Samsung, Xiaomi, and L'Oréal, I had the privilege of collaborating on projects ranging from pre-launch preparations to full-scale MEGA campaign executions. There was hardly a major brand in the world that I didn't have the opportunity to work with during my time at Lazada.Carving out this new direction for our business was a deeply rewarding experience. Together with the team in Malaysia, we focused on recruiting top talent, developing tools and processes, enabling brands, and integrating these efforts into our day-to-day operations. This journey proved to be an exhilarating rollercoaster, one that I will always cherish.

Singapore

As the Regional Category Director for Home & Lifestyle at Lazada, I was entrusted with a dual mandate: to catalyze customer acquisition, particularly focusing on mothers as a key demographic, and to ensure robust loyalty programs.My purview encompassed a rich tapestry of product categories, from Home Appliances and Furniture to Toys, Health & Beauty, and pivotal Baby products. My stewardship was underscored by full P&L ownership, ensuring financial prudence and commercial vitality.Spearheading a diverse regional team of 100+ professionals, my leadership was pivotal in driving customer engagement across 40% of Lazada's vast portfolio. A few highlights of my role: - User Experience & Digital Strategy: Led initiatives in CRM, SEO, SEM, and onsite merchandising to curate an unparalleled user journey. - Retail & Pricing Leadership: Oversaw a dedicated retail team, ensuring that our buying strategy remained both profitable and competitively priced.Category Management Excellence: - Collaborated intensively with our merchant partners to diversify our assortment, launch thematic events, and amplify category growth.This tenure epitomized my dedication to marrying strategic vision with operational excellence in the dynamic landscape of e-commerce.

Kuala Lumpur, Malaysia

Slough, United Kingdom

Sydney, Australia

Sydney, Australia

Sydney, Australia

Melbourne, Australia

Tasmania, Australia

Melbourne, Australia

Bachelor Of Information Systems, Computer Science & Artificial Intelligence

Bachelor Of Business, Financial Management And International Business