Simon Paterson work email
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Simon Paterson personal email
My career path has seen me develop into a seasoned C-level executive with over 18 years of experience driving digital transformation and scaling businesses in the FMCG, ecommerce and consumer analytics sectors. I have a proven track record of building businesses, leading teams, optimizing operations, and delivering significant growth through innovative, data-driven strategies.I am now seeking to leverage my experience to lead a consolidated growth project in the FMCG pricing and consumer analytics domain. My vision is to connect key players in the Asia-Pacific region to create a leading platform offering unparalleled consumer pricing insights and sentiment analytics.By integrating companies specializing in price tracking, consumer price comparison, and consumer reviews, we are building a comprehensive solution that fills a significant gap in the market. This platform leverages omnichannel data and a direct consumer base of users to provide real-time insights for FMCG companies.Today we are actively seeking partnerships with retailers, brands, investors and stakeholders who share our vision for transforming the FMCG analytics landscape. Together, we can capitalize on this significant market opportunity and drive substantial growth.Let's Connect. If you're interested in exploring this opportunity, I would welcome a conversation to discuss how we can collaborate.
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FounderAdd2CartAustralia -
Ceo & FounderAdd2Cart Jun 2023 - PresentAustralia / Malaysia / SingaporeWe are building a pioneering retail science organisation focused on delivering comprehensive omnichannel data insights and marketing tools for FMCG consumers, brands and retailers.
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InvestorThescalegroup Jan 2019 - Jun 2024 -
Chief Of Insights & InnovationAda Jun 2021 - Jun 2023SingaporeADA, part of the esteemed Axiata Group, stands as a beacon of digital transformation in Southeast Asia, continually redefining the boundaries of innovation. With a robust combination of dynamic agility and expansive resources, ADA is at the forefront of the digital age.In my pivotal role at ADA, I championed a suite of initiatives: - Unveiled the transformative "Content At Scale", democratizing content creation across diverse Southeast Asian markets. - Launched the game-changing "Digital Shelf" insights tool, equipping brands with granular insights, hinged on the illustrious P&G CARS framework. - Spearheaded the seamless integration of AI into our operational matrix, with special emphasis on the innovative prowess of ChatGPT, revolutionizing user interfaces.Every initiative, every strategy was aimed at ensuring ADA's clients and partners stayed ahead in the digital transformation race. The experience was not just about sustaining growth, but about envisioning and driving the future of digital solutions in Southeast Asia. -
Founder And Ceo - Awake Asia (Acquired May 2021)Ada Jan 2019 - May 2021SingaporeAwake Asia, under my stewardship, rapidly emerged as a formidable player in Southeast Asia's eCommerce landscape. Embodying the nimbleness of a startup with the audacity of a seasoned enterprise, we etched our mark in the industry. This ultimately saw our business acquired in May 2021 by Axiata's ADA.Leading Awake Asia: - I orchestrated a transformative phase, tripling revenues and optimizing operational efficiencies, propelling the brand as Southeast Asia's eCommerce luminary. - Our footprint expanded across the region, buoyed by a vibrant team of 150 professionals. Each stride reflected our unwavering commitment to talent and regional excellence. - Our successful acquisition by ADA post Softbank's investment was a landmark moment, a testimony to our strategic clarity and undeterred dedication. - Integrating Awake Asia into ADA was more than a merger; it was the amalgamation of synergies, creating a digital powerhouse that served brands across 10 South and Southeast Asian markets.In essence, my tenure at Awake Asia was about crafting a legacy, one that resonates with innovation, growth, and unparalleled excellence.
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Svp & Group Head Of Onsite Traffic Strategy - Lazada SeaLazada May 2018 - Jan 2019SingaporeLazada, one of the largest eCommerce platforms in Southeast Asia, plays a crucial role in Alibaba.com's global expansion plans. The company offers a unique blend of start-up culture and big business resources, backed by one of the world's most successful eCommerce organizations.In my final role at Lazada, I focused on onsite traffic management, weekly campaigns, and promotional mechanics, such as Flash Sales and Collections. The primary objective of our team was to optimize the user experience on the platform, ensuring that traffic within the Lazada App was directed to the most efficient landing pages tailored to each specific customer. While this role represented a departure from my commercial background, it provided an incredible opportunity to be a part of Lazada's growth during 2018, shaping the future of eCommerce in the region. -
Chief Business Officer, Lazada MalaysiaLazada Oct 2017 - Jul 2018Kuala Lumpur, MalaysiaAs LazMall was launched, I embraced the challenge of taking on the role of CBO in Malaysia, with the objective of assembling a new team to build "The T-Mall of Southeast Asia" under the guidance of Alibaba's top talent. This presented an incredible opportunity to shape the future of eCommerce in the region.Working with renowned global brands such as Apple, Estee Lauder, Panasonic, Watsons, P&G, Unilever, Nestle, Samsung, Xiaomi, and L'Oréal, I had the privilege of collaborating on projects ranging from pre-launch preparations to full-scale MEGA campaign executions. There was hardly a major brand in the world that I didn't have the opportunity to work with during my time at Lazada.Carving out this new direction for our business was a deeply rewarding experience. Together with the team in Malaysia, we focused on recruiting top talent, developing tools and processes, enabling brands, and integrating these efforts into our day-to-day operations. This journey proved to be an exhilarating rollercoaster, one that I will always cherish.
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Regional Category Director - Home & LifestyleLazada Feb 2015 - Oct 2017SingaporeAs the Regional Category Director for Home & Lifestyle at Lazada, I was entrusted with a dual mandate: to catalyze customer acquisition, particularly focusing on mothers as a key demographic, and to ensure robust loyalty programs.My purview encompassed a rich tapestry of product categories, from Home Appliances and Furniture to Toys, Health & Beauty, and pivotal Baby products. My stewardship was underscored by full P&L ownership, ensuring financial prudence and commercial vitality.Spearheading a diverse regional team of 100+ professionals, my leadership was pivotal in driving customer engagement across 40% of Lazada's vast portfolio. A few highlights of my role: - User Experience & Digital Strategy: Led initiatives in CRM, SEO, SEM, and onsite merchandising to curate an unparalleled user journey. - Retail & Pricing Leadership: Oversaw a dedicated retail team, ensuring that our buying strategy remained both profitable and competitively priced.Category Management Excellence: - Collaborated intensively with our merchant partners to diversify our assortment, launch thematic events, and amplify category growth.This tenure epitomized my dedication to marrying strategic vision with operational excellence in the dynamic landscape of e-commerce.
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Head Of Shopper And Customer MarketingReckitt Benckiser Jan 2013 - Dec 2014Kuala Lumpur, Malaysia -
Global Customer Marketing Manager - Health And WellbeingReckitt Benckiser Aug 2011 - Jan 2013Slough, United Kingdom
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Trade Marketing Manager - HealthcareReckitt Benckiser Jan 2010 - Aug 2011Sydney, Australia
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Business Team Leader - PharmacyReckitt Benckiser Oct 2008 - Jan 2010Sydney, Australia
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National Account Manager - MetcashReckitt Benckiser Oct 2005 - Sep 2008Sydney, Australia
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Sales RepresentativeReckitt Benckiser Jul 2004 - Oct 2005Melbourne, Australia
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State Sales ManagerColgate Palmolive Dec 2003 - Jul 2004Tasmania, Australia -
Sales RepresentativeColgate Palmolive Nov 2002 - Dec 2003Melbourne, Australia
Simon Paterson Skills
Simon Paterson Education Details
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Computer Science & Artificial Intelligence -
Financial Management And International Business
Frequently Asked Questions about Simon Paterson
What company does Simon Paterson work for?
Simon Paterson works for Add2cart
What is Simon Paterson's role at the current company?
Simon Paterson's current role is Founder.
What is Simon Paterson's email address?
Simon Paterson's email address is si****@****sia.com
What schools did Simon Paterson attend?
Simon Paterson attended La Trobe University, La Trobe University.
What are some of Simon Paterson's interests?
Simon Paterson has interest in Children, Civil Rights And Social Action, Retail Trends, Environment, Basketball, Personal, Ok Just Sport In General, Poverty Alleviation, Music, Capability Development.
What skills is Simon Paterson known for?
Simon Paterson has skills like Fmcg, Trade Marketing, Cross Functional Team Leadership, Multi Channel Retail, Multi Cultural Team Building, Shopper Marketing, Go To Market Strategy, P&l Management, Revenue Forecasting, Demand Forecasting, Social Media Marketing, Sales Management.
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1jarviscars.com.au -
Simon Paterson
Engineering Executive @ Aurecon | Delivering Value For Our Clients Through Leading Great PeopleGreater Sydney Area1aurecongroup.com -
Simon Paterson
Senior Leadership | General Management | Strategy & Structuring For Growth | Marketing | Sales | OperationsGreater Sydney Area2gmail.com, propellantpartners.com -
2tpg.com.au, allanhall.com.au
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