Simon Paterson
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Simon Paterson Email & Phone Number

Founder at Add2Cart
Location: Australia, Australia, Australia 16 work roles 2 schools
1 work email found @ada-asia.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email s****@ada-asia.com
LinkedIn Profile matched
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Current company
Role
Founder
Location
Australia, Australia, Australia
Company size

Who is Simon Paterson? Overview

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Quick answer

Simon Paterson is listed as Founder at Add2Cart, a company with 28 employees, based in Australia, Australia, Australia. AeroLeads shows a work email signal at ada-asia.com and a matched LinkedIn profile for Simon Paterson.

Simon Paterson previously worked as CEO & Founder at Add2Cart and Investor at Thescalegroup. Simon Paterson holds Bachelor Of Information Systems, Computer Science & Artificial Intelligence from La Trobe University.

Company email context

Email format at Add2Cart

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{first}.{last}@ada-asia.com
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Profile bio

About Simon Paterson

My career path has seen me develop into a seasoned C-level executive with over 18 years of experience driving digital transformation and scaling businesses in the FMCG, ecommerce and consumer analytics sectors. I have a proven track record of building businesses, leading teams, optimizing operations, and delivering significant growth through innovative, data-driven strategies.I am now seeking to leverage my experience to lead a consolidated growth project in the FMCG pricing and consumer analytics domain. My vision is to connect key players in the Asia-Pacific region to create a leading platform offering unparalleled consumer pricing insights and sentiment analytics.By integrating companies specializing in price tracking, consumer price comparison, and consumer reviews, we are building a comprehensive solution that fills a significant gap in the market. This platform leverages omnichannel data and a direct consumer base of users to provide real-time insights for FMCG companies.Today we are actively seeking partnerships with retailers, brands, investors and stakeholders who share our vision for transforming the FMCG analytics landscape. Together, we can capitalize on this significant market opportunity and drive substantial growth.Let's Connect. If you're interested in exploring this opportunity, I would welcome a conversation to discuss how we can collaborate.

Listed skills include Fmcg, Trade Marketing, Cross Functional Team Leadership, Multi Channel Retail, and 41 others.

Current workplace

Simon Paterson's current company

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Add2Cart
Add2Cart
Founder
Australia
Website
Employees
28
AeroLeads page
16 roles

Simon Paterson work experience

A career timeline built from the work history available for this profile.

Ceo & Founder

Current

Australia / Malaysia / Singapore

We are building a pioneering retail science organisation focused on delivering comprehensive omnichannel data insights and marketing tools for FMCG consumers, brands and retailers.

Jun 2023 - Present

Chief Of Insights & Innovation

Ada

Singapore

ADA, part of the esteemed Axiata Group, stands as a beacon of digital transformation in Southeast Asia, continually redefining the boundaries of innovation. With a robust combination of dynamic agility and expansive resources, ADA is at the forefront of the digital age.In my pivotal role at ADA, I championed a suite of initiatives: - Unveiled the.

Jun 2021 - Jun 2023

Founder And Ceo - Awake Asia (Acquired May 2021)

Ada

Singapore

Awake Asia, under my stewardship, rapidly emerged as a formidable player in Southeast Asia's eCommerce landscape. Embodying the nimbleness of a startup with the audacity of a seasoned enterprise, we etched our mark in the industry. This ultimately saw our business acquired in May 2021 by Axiata's ADA.Leading Awake Asia: - I orchestrated a transformative.

Jan 2019 - May 2021

Svp & Group Head Of Onsite Traffic Strategy - Lazada Sea

Singapore

Lazada, one of the largest eCommerce platforms in Southeast Asia, plays a crucial role in Alibaba.com's global expansion plans. The company offers a unique blend of start-up culture and big business resources, backed by one of the world's most successful eCommerce organizations.In my final role at Lazada, I focused on onsite traffic management, weekly.

May 2018 - Jan 2019

Chief Business Officer, Lazada Malaysia

Kuala Lumpur, Malaysia

As LazMall was launched, I embraced the challenge of taking on the role of CBO in Malaysia, with the objective of assembling a new team to build "The T-Mall of Southeast Asia" under the guidance of Alibaba's top talent. This presented an incredible opportunity to shape the future of eCommerce in the region.Working with renowned global brands such as Apple.

Oct 2017 - Jul 2018

Regional Category Director - Home & Lifestyle

Singapore

As the Regional Category Director for Home & Lifestyle at Lazada, I was entrusted with a dual mandate: to catalyze customer acquisition, particularly focusing on mothers as a key demographic, and to ensure robust loyalty programs.My purview encompassed a rich tapestry of product categories, from Home Appliances and Furniture to Toys, Health & Beauty, and.

Feb 2015 - Oct 2017

Head Of Shopper And Customer Marketing

Kuala Lumpur, Malaysia

Jan 2013 - Dec 2014

Global Customer Marketing Manager - Health And Wellbeing

Slough, United Kingdom

Aug 2011 - Jan 2013

Trade Marketing Manager - Healthcare

Sydney, Australia

Jan 2010 - Aug 2011

Business Team Leader - Pharmacy

Sydney, Australia

Oct 2008 - Jan 2010

National Account Manager - Metcash

Sydney, Australia

Oct 2005 - Sep 2008
2 education records

Simon Paterson education

Bachelor Of Information Systems, Computer Science & Artificial Intelligence

FAQ

Frequently asked questions about Simon Paterson

Quick answers generated from the profile data available on this page.

What company does Simon Paterson work for?

Simon Paterson works for Add2Cart.

What is Simon Paterson's role at Add2Cart?

Simon Paterson is listed as Founder at Add2Cart.

What is Simon Paterson's email address?

AeroLeads has found 1 work email signal at @ada-asia.com for Simon Paterson at Add2Cart.

Where is Simon Paterson based?

Simon Paterson is based in Australia, Australia, Australia while working with Add2Cart.

What companies has Simon Paterson worked for?

Simon Paterson has worked for Add2Cart, Thescalegroup, Ada, Lazada, and Reckitt Benckiser.

How can I contact Simon Paterson?

You can use AeroLeads to view verified contact signals for Simon Paterson at Add2Cart, including work email, phone, and LinkedIn data when available.

What schools did Simon Paterson attend?

Simon Paterson holds Bachelor Of Information Systems, Computer Science & Artificial Intelligence from La Trobe University.

What skills is Simon Paterson known for?

Simon Paterson is listed with skills including Fmcg, Trade Marketing, Cross Functional Team Leadership, Multi Channel Retail, Multi Cultural Team Building, Shopper Marketing, Go To Market Strategy, and P&L Management.

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