Simon Khuu Email & Phone Number

Melbourne, Victoria, Australia

The Technical Business Analyst aligns information technology systems with business requirements by analysing and developing innovative integrated software solutions. Duties include the development of technical specifications of software solutions that meet the requirements of the business and managing development compliance of these solutions through to their completion.

Melbourne, Victoria, Australia

Within the Business Optimisation team, the Business Analyst is responsible for co-ordinating, managing and prioritising various digital transformation initiatives. The role has a focus on understanding, gathering and translating requirements from business stakeholders to enable project, product and platform success.• Process design, journey mapping, creating user stories• Facilitate workshops, conduct interviews and lead project working group meetings• Verify and validate stakeholder hypotheses and problem statements • Data analysis to assist with team decision making and hypothesis validation• Conduct investigations to explore new initiative that will add value to the business• Development of business cases• Leading continuous improvement initiatives within different teams • Contribute to communication strategies supporting change and transformation • Coach and train internal staff

Melbourne, Victoria, Australia

Adaptalift Group is a leading Australian provider of forklifts, elevated work platforms, cleaning equipment, fleet management and telemetry systems. They are the exclusive dealer for global leading brands, offering a comprehensive range of materials handling, access equipment and cleaning solutions.Duties:• Analyse and improve existing marketing operations and campaigns • Develop and execute new multi-channel marketing campaigns• Building email marketing automation workflows• E-commerce product analysis and marketing• Building and improving online dashboard for real-time reporting• Sales and service operations mapping, evaluation and development• Data analysis and database structure creation• Customer segmentation• Telemarketing contractor recruitment, induction and coachingKey Achievements• Create direct lead notification to sales and service teams, reducing unnecessary touchpoints and the potential for lead information to be misplaced, whilst increasing speed of response.• Introduce personalised automated emails resulting in increased open and click-through rates.• Review and improve the sales flow of new hire deals through documenting the process, creating timeframe benchmarks, implementing online forms for internal and external use. This resulted in the removal of blind spots, bottlenecks and pain points.• Built Net Promoter Score tool through integrating multiple MarTech platforms, saving $12,500 per annum.• Successfully manage the rollout of a new Google Data Studio dashboard that allows upper management to have access to real-time results of the Net Promoter Score. Tangibly of the data allow managers to acknowledge staff efforts, measure new marketing/service initiatives and how this impacts customer perception.

Melbourne, Australia

The Australian Physiotherapy Association (APA) is the peak body representing the interests of Australian physiotherapists and their patients. The organisation has more than 28 000 members and over 300 members in volunteer positions on committees or working parties. The APA is governed by a Board of Directors elected by representatives of all stakeholder groups within the Association. Duties:• Creation and execution of membership marketing strategies and tactics• Lead, engage and motivate two Member Communication Coordinators that run the organisations e-communication channel and website's Member News Board• Revenue and expenditure monitoring, modelling and budget creation• Managing day-to-day operations, insurance structure and service offering of the Member Insurance Program • Construction of quarterly Board of Director Reports, updating on current membership metrics and gaining approval for future projects/offerings• Managing external agencies to conduct market research, create creative and campaign collateralAchievements• Market share of the profession increasing to 57.26% • Growth in total membership of 7.84% in 2018• Growth in total registered physiotherapy members of 10.04% in 2018• Retention rate of 91.8% in 2018• Creation of a formal APA Membership Journey strategy• Played a lead role in reshaping how member data is gained, housed, and leveraged within the organisations customer relationship management system (CRM)• Scoped, sourced and in the progress of implementing a Member Engagement Platform – Eloqua

Within my role at the APA, I coordinated member acquisition and retention campaigns via direct mail, email marketing, publications and telemarketing. I also manage a number of member benefits and products such as the clinical database, corporate benefits program and member insurance program.Achievements• Total membership growth of 21.4% in 2016 and 6% in 2017• Membership retention rate of 92% in both 2016 and 2017• Increase in special interest group uptake by 16% in 2016 and 1.5% in 2017• Converted 80% of final year student members into financial members in 2016 and 2017• Reduce member benefits & promotional items expenses by 40% in 2016

Duties:• Building internal policies, procedures and external member instruction guides• Qualitative and quantitative data analysis• Monitor call activity and work volumes • Review staff output for accuracy, actively identifying training needs and skill gaps• Identifying and implementing ideas to improve team and business efficiency• Fulfilment of a large variety of administration tasks through the businessAchievements• Played a major role in establishing the Member Service Centre within the organisation throughcreation of internal policies and procedures.• Collaborated with all departments within the organisation to create the Customer Call Flow resource resulting in an increase in first point of contact resolution.• Successfully completed first national outbound membership call out campaign• Consolidated all inbound calls from the Eastern coast of Australia into the Member Service Centre

Duties:- Dealing with sensitive and delicate information- Strong problem-solving skills- Navigate multiple computer systems simultaneously- Handling large call volumed- Explaining complex processes in an easy to understand manner

Mentally Tough Fitness was designed to help people gain mental and physical strength. With specialised programs, clients can create a solid base of strong technique and posture. Once this has been achieved, they can then progress to their peak performance and continue to build upon it - defining their own personal meaning for mental toughness.

Balwyn, Victoria, Australia

Duties:- Contribute to email marketing design and message- Monitoring social media (Facebook, Twitter)- Organise Adwords Pay Per Click advertising campaigns- Research and develop SEO keywords- Analyse and build reports from Google Analytics- Assist with company website design and layout- Research, gather and write weekly blog articles- Construct company newsletters and flyers- Event marketing – coordinate branding and promotional material

Duties:- Lead generation - research and gather prospective clients - Contribute to the company's website - Construct email marketing layout and content- Operate and maintain customer and client database- Create script for company mascot to promote Extend programs- Create weekly newsletter inserts

Bachelor Of Business, Marketing

Graduate Certificate In Management (3 Out Of 4 Subjects Completed)

Leading, Managing and Developing People (Distinction) Managing Financial Resources (Credit) Managing Operational Improvement (Distinction)

Advance Diploma Of Management

Diploma Of Fitness, Exercise Specialist

Certificate 3 & 4, Personal Trainer