Simon Lee Email & Phone Number

Oakland, California, United States

Emeryville, Ca

Emeryville, Ca

San Francisco Bay Area

- Manage and optimize Paid Search campaigns for CPG clients in the Feminine Care and Hair Care Categories with budgets ranging from $100 thousand to $2 million per year.- Manage internal competition from multiple clients who want to "win" on the same keyword themes- Develop a reporting methodology for overlapping clients within the same CPG Category- Mentor Paid Search Specialists to help them develop the skills necessary to advance in the field- Continue to contribute to the Catalyst reporting platform's evolution- Continue develop templates to improve the efficiency day to day Paid Search operations.

- Managed Paid Search advertising campaigns for CPG clients in the Men's Grooming category with budgets ranging from $100 thousand to $1.5 million per year.- Presented findings, new developments and recommendations for campaign optimization in a client-friendly format- Created templates for streamlining and automating daily Paid Search operations, such as implementing broad match modifiers, combining metrics from keywords with multiple match types, or quickly identifying ads with the same text that serve across different campaigns and ad groups. - Created a budget tracking sheet that integrated data from multiple data sources and no longer required any manual input.- Consulted for Catalyst's evolving reporting platform from a Paid Search Perspective.- Provided training on billing and reconciliation procedures to new members of the Paid Search team

Helped Catalyst develop the operational infrastructure necessary to transform from a small agency to a mid-size company serving multiple Fortune 500 clients.- Strategically planned and implemented the first steps in automating Catalyst's monthly reporting process- Developed a data integrity verification process for Catalyst's proprietary reporting platform, saving hundreds of work hours per month- Created and imlemented a more streamlined methodology for Paid Search billing reconciliations and actualizations on a monthly and quarterly basis- Created a weekly budget pacing report across all of Catalyst PPC campaigns to track spend as a percentage of budget.- Maintained budget tracking system across all of Catalyst's PPC campaigns

Created, managed and executed search marketing campaigns for a variety of brands in CPG, Pharma, and Energy.- Created a data collection and cost attribution procedure for Marketing Mix Modeling reporting for clients with complex campaign structures.- Developed keyphrase, ad copy, and landing page strategies to advance clients' goals,- Managed search marketing campaigns, including bid optimization, ad copy tests and refreshes, keyword visibility management, and landing page adjustments- Supported Paid Search Managers in the day to day management of their campaigns.- Generated monthly reports to be reviewed by Paid Search managers for clients.

Helped to develop WURK Professional Environments

Researched content for client website, executed social media based public relations campaign for Turtle Wax, generated daily and monthly spending reports, assisted with customer service, assisted with operations as needed

Verified securities transactions, maintained files and database of client information and preferences, handled mailing of marketing materials to clients and prospects, assisted with customer service as needed

Bs, Finance And Marketing

Activities and Societies: President of the Freethinker's Club, Kendo Club

High School, Regents Diploma