Customer and Marketing thought leader with a track record for delivering transformation to customerfunctions in consumer facing businesses. I am driven to achieve great customer and business outcomesthrough innovation in technology, organisational design and strategy. I utilise extensive experience inbusiness and financial strategy to lead across functions and deliver initiatives for success.Skilled in marketing strategies across brand, insight and communications, specialising in use of data to personalise marketing and customer experiences throughout their lifecycle. I have built customer programs to understand needs to create propositions and journeys and embed customer culture. Cross functional leadership, leading the customer response to the pandemic for Tesco Mobile. Commercial and financial expertise from a long career in leadership positions across both marketing and finance.