Marketing And Innovation Head Zacapa Rum | Añejos De Altura
Current
Jan 2024 - Present
AeroLeads people directory · profile
Simon Parisca Email & Phone Number
Founding Partner @Pixales | Business transformation tailored to your company | Executed by an experienced team | Commercial Strategy Expert | MBA
at
Diageo
1 work email found
@pixales.net
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Founding Partner @Pixales | Business transformation tailored to your company | Executed by an experienced team | Commercial Strategy Expert | MBA
Location
Zona Dieciséis, Guatemala, Guatemala
Company size
Who is Simon Parisca? Overview
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Quick answer
Simon Parisca is listed as Founding Partner @Pixales | Business transformation tailored to your company | Executed by an experienced team | Commercial Strategy Expert | MBA at Diageo, a company with 12017 employees, based in Zona Dieciséis, Guatemala, Guatemala. AeroLeads shows a work email signal at pixales.net and a matched LinkedIn profile for Simon Parisca.
Simon Parisca previously worked as Marketing and Innovation Head Zacapa Rum | Añejos de Altura at Diageo and Partner | Trade & Shopper Marketing at Pixales. Simon Parisca holds Chief Digital Officer Professional Certificate, Information Technology from Mit Professional Education.
Company email context
Email format at Diageo
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{first}.{last}@pixales.net
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Profile bio
About Simon Parisca
As the current Marketing and Innovation Head at Ron Zacapa, I am dedicated to steering our iconic brand through the evolving landscapes of global markets with a focus on pioneering innovation and strategic marketing. With over 20 years of diverse experience in sales, trade marketing, consulting, advertising, and shopper marketing, I have a track record of crafting and executing dynamic commercial strategies across Latin America.In my role, I harness a holistic approach that blends creative leadership with rigorous analytics to deliver exceptional results. I lead a talented team of professionals, guiding them to leverage cutting-edge technologies and methodologies to create compelling, value-driven experiences for our consumers. My mission is to empower both my team and our clients to realize their highest ambitions, ensuring Ron Zacapa continues to thrive as a leader in the spirits industry.I am passionate about driving growth and excellence through innovation and strategic foresight, committed to maintaining the legacy and prestige of Ron Zacapa while exploring new avenues for expansion and impact.
Listed skills include Trade Marketing, Business Planning, Strategy, Business Strategy, and 33 others.
Current workplace
Simon Parisca's current company
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Diageo
17 roles
Simon Parisca work experience
A career timeline built from the work history available for this profile.
Partner | Trade & Shopper Marketing
CurrentDevelop, lead and implement commercial strategies for companies in FMCG, Distribution Services and Retail. Areas of expertise: Trade/Shopper Marketing & Sales.Main Customers: Ron Santa Teresa (Venezuela), DLB Group (Venezuela), ARS DDB (Venezuela), Golds Gym (Venezuela), Phillip Morris (Venezuela), Tracker GPS (Venezuela), Excelsior Gamma (Venezuela).
Apr 2013 - Present
Managing Director
Jun 2021 - Jan 2024
Managing Director
Aug 2020 - May 2021
Category Manager
Mar 2019 - Jul 2020
National Trade Marketing Manager
Summary:*Responsible for translating the Brand Fundamentals into a solid execution strategy, along every channel*Integrator of the Marketing and Sales Department priorities. Communication bridge to connect strategy with execution*Leader of a group of almost 40 colleagues serving as business advisors for the entire Sales Force*Enabler for the positioning of.
Sep 2011 - Mar 2013
Gums & Candies Retail Manager
Summary:*Channel integration leader between Gums & Candies Retail Channel with Kraft Foods Traditional Trade Channel*Responsible for the definition of the new sales structure and the new Route to Market Strategy to maximize Controlled Numerical Distribution*Responsible for the business continuity and for maintaining sales goals during the.
Mar 2011 - Aug 2011
Traditional Trade Divisional Manager
Summary:*Leader of the Traditional Trade Channel restructuring process, merging Distributors Channel and Wholesalers Channel into on single unit*Responsible for the definition of the new sales structure and the Route to Market Strategy*Accountable for exceeding sales targets in both channels*Accountable for developing 46 colleagues as part of the.
Nov 2010 - Feb 2011
National Distributors Manager
Summary:*Leader of the Distributors Network development: selection criteria definition, customers selection and network consolidation*Responsible for the Retail Excellence Visibility criteria implementation through the Distributors Network, ensuring high visibility levels and consistent shopping experiences*Responsible for the Route to Market Strategy.
Jan 2009 - Nov 2010
National Wholesalers Manager
Dec 2007 - Dec 2008
National Key Account Manager
Nov 2006 - Dec 2007
Traditional Trade Channel Expert Manager
Jan 2006 - Oct 2006
Sr. Snacks Category Analyst
Development of strategic plans related with the Crackers Category, focused on customers needs.
Dec 2004 - Dec 2005
Trade Marketing Coordinator
Follow up and control of marketing plans applied to Traditional Channels.
Dec 2002 - Nov 2004
Retail Media Representative
Recreate the brand world inside night clubs and cafes. Generate brand awareness among consumers.
Aug 2002 - Nov 2002
Trade Marketing Representative
Influence cigarrete shopping decision inside convenience stores.
Mar 2001 - Jul 2002
Fleet Coordinator
Maintenance of the automotive sales fleet. Supervison of mechanical specialists and departmental budget control.
Jan 2000 - Feb 2001
Team & coworkers
Colleagues at Diageo
Other employees you can reach at diageo.com. View company contacts for 12017 employees →
MD
María Del Rosario Gómez
Colleague at Diageo
Bogota, D.C., Capital District, Colombia, Colombia
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MM
Matthew Mckee
Colleague at Diageo
Donaghadee, Northern Ireland, United Kingdom, United Kingdom
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MR
Morena Russo
Colleague at Diageo
Benevento, Campania, Italy, Italy
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MH
Michael Hall
Colleague at Diageo
United Kingdom, United Kingdom
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ML
Marie-Eve Lalonde
Colleague at Diageo
Valleyfield, Quebec, Canada, Canada
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RH
Rebecca Hawley
Colleague at Diageo
Como, New South Wales, Australia, Australia
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SH
Stephen Harkin
Colleague at Diageo
Greater Aberdeen Area, United Kingdom
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MT
Michael T.
Colleague at Diageo
Ireland, Ireland
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BB
Brooke Bergan
Colleague at Diageo
Chicago, Illinois, United States, United States
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AT
Alan Thomlinson
Colleague at Diageo
Edinburgh, Scotland, United Kingdom, United Kingdom
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María Del Rosario Gómez
Colleague at Diageo
Bogota, D.C., Capital District, Colombia, Colombia
View →
MM
Matthew Mckee
Colleague at Diageo
Donaghadee, Northern Ireland, United Kingdom, United Kingdom
View →
MR
Morena Russo
Colleague at Diageo
Benevento, Campania, Italy, Italy
View →
MH
Michael Hall
Colleague at Diageo
United Kingdom, United Kingdom
View →
ML
Marie-Eve Lalonde
Colleague at Diageo
Valleyfield, Quebec, Canada, Canada
View →
RH
Rebecca Hawley
Colleague at Diageo
Como, New South Wales, Australia, Australia
View →
SH
Stephen Harkin
Colleague at Diageo
Greater Aberdeen Area, United Kingdom
View →
MT
Michael T.
Colleague at Diageo
Ireland, Ireland
View →
BB
Brooke Bergan
Colleague at Diageo
Chicago, Illinois, United States, United States
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AT
Alan Thomlinson
Colleague at Diageo
Edinburgh, Scotland, United Kingdom, United Kingdom
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3 education records
Simon Parisca education
Chief Digital Officer Professional Certificate, Information Technology
Master Of Business Administration - Mba, Marketing
Engineer, Mechanical Engineering
FAQ
Frequently asked questions about Simon Parisca
Quick answers generated from the profile data available on this page.
What company does Simon Parisca work for?
Simon Parisca works for Diageo.
What is Simon Parisca's role at Diageo?
Simon Parisca is listed as Founding Partner @Pixales | Business transformation tailored to your company | Executed by an experienced team | Commercial Strategy Expert | MBA at Diageo.
What is Simon Parisca's email address?
AeroLeads has found 1 work email signal at @pixales.net for Simon Parisca at Diageo.
Where is Simon Parisca based?
Simon Parisca is based in Zona Dieciséis, Guatemala, Guatemala while working with Diageo.
What companies has Simon Parisca worked for?
Simon Parisca has worked for Diageo, Pixales, Tracylocke Centro, Greentec 3R, and Arium.
Who are Simon Parisca's colleagues at Diageo?
Simon Parisca's colleagues at Diageo include María Del Rosario Gómez, Matthew Mckee, Morena Russo, Michael Hall, and Marie-Eve Lalonde.
How can I contact Simon Parisca?
You can use AeroLeads to view verified contact signals for Simon Parisca at Diageo, including work email, phone, and LinkedIn data when available.
What schools did Simon Parisca attend?
Simon Parisca holds Chief Digital Officer Professional Certificate, Information Technology from Mit Professional Education.
What skills is Simon Parisca known for?
Simon Parisca is listed with skills including Trade Marketing, Business Planning, Strategy, Business Strategy, Management, Market Planning, Negotiation, and Shopper Marketing.
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