My background combines over 8 years of international experience in music and entertainment, spanning artist management, marketing, promotions, touring, talent booking, and live events. I’ve worked with emerging and established artists to develop brand marketing strategies, campaigns, and content to foster engagement with fans and audiences around the world. I have extensive experience building relationships and managing competing expectations of talent, managers, bookers, venues, and other creative partners.I’m passionate about music and looking to secure a role in the industry with a US-based label, venue, or in live entertainment. Currently open to New York-based or remote opportunities in: Marketing, Artist Management, Booking, and PromotionsAREAS OF EXPERTISE: Live Music & Entertainment • Artist Management • Digital / Integrated Marketing Strategy • Brand Development • Music Publishing • Touring & Festival Management • Event Programming • Talent Booking • Campaign Management • Content Creation • Stakeholder Relations • Contract Negotiation • Budget Creation & Management
Lunatic Entertainment
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Artist Manager And Artist Assistant ManagerLunatic EntertainmentNew York, Ny, Us
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Artist Manager / Artist Assistant ManagerLunatic Entertainment 2015 - PresentSydney, AustraliaManage a roster of independent artists across punk rock, hip hop, pop, indie, and electronic genres (The Temper Trap, Mansionair, Bloodmoon, Cody Jon, Shacks & Places). Act as primary contact for artists in managing their day-to-day business affairs, marketing strategy, promotions, and creative development, as well as internal and external partnerships to expand their platform and brand. Respond to inquiries around touring, budgets, and live event bookings. Shape digital marketing strategies and social media presence to drive brand visibility and engagement. Accompany artists on tour to manage personal and professional expectations. Additionally support Lunatic leadership with A&R, data collection, and administrative projects.
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Head Of Digital Marketing – Laneway FestivalSt. Jeromes Laneway Festival / Laneway Presents 2020 - 2022Sydney, AustraliaHeld multiple roles leading digital and integrated marketing strategy and artist management for a large-scale, annual music festival and its touring arm. Promoted the festival through social media, website content, and digital newsletters, expanding role to include oversight of festival-related marketing channels, strategies, and budgets. Worked closely with the Marketing team to structure festival sponsorships and brand partnerships. Provided on-the-ground support in running individual events, programming DJs, and maintaining artis riders. Additionally led digital marketing strategy and planning for the artist management business, Laneway Presents, overseeing the brand’s website and social media presence across Facebook/Meta, Instagram, Twitter, TikTok, and YouTube.
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Head Of Digital Marketing – Laneway PresentsSt. Jeromes Laneway Festival / Laneway Presents 2016 - 2022Sydney, Australia
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Digital Marketing AssistantSt. Jeromes Laneway Festival / Laneway Presents 2015 - 2017Sydney, Australia
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Venue Booker + Artist ManagerX Marks The Mess 2014 - 2022Sydney, AustraliaPartnered with artists, managers, and venues to promote and book musical performances at establishments throughout Sydney. Managed brand development, marketing, and reputation for 2 Australian recording artists (These New South Whales, Emerson Snow), representing talent in conversations with record labels, bookers, and industry partners.Worked as a talent booker for the Golden Age Bar, The Chippendale Hotel, and the Landsdowne Hotel, securing bands and promoting weekly performances multiple nights per week. Transformed The Chippendale Hotel’s vacant pub space into a fully functioning live performance venue with 250-person capacity and a full calendar of weekly musical performances, creating a new revenue stream for the hotel.
Simon Parsons Education Details
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Diploma In Music & Event Management -
General AssemblyDigital Marketing
Frequently Asked Questions about Simon Parsons
What company does Simon Parsons work for?
Simon Parsons works for Lunatic Entertainment
What is Simon Parsons's role at the current company?
Simon Parsons's current role is Artist Manager and Artist Assistant Manager.
What schools did Simon Parsons attend?
Simon Parsons attended Jmc Academy, General Assembly.
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Simon Parsons
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Simon Parsons
Data Engineer | Turning Data Into Actionable Insights | Cloud Elt And Etl For Analytics With Spark, Python, SqlPhiladelphia, Pa -
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