Responsible for the North’s largest conference & exhibition venue. Supporting a sales and marketing team of 7, leading client acquisition, account management, brand, product and CRM. Relaunched the venue’s conference and meetings strategy, successfully winning tenders from multiple sectors – Finance, Travel, Technology, Hospitality and Construction. Implemented financial and operational change delivering record annual double-digit EBITDA growth.

Tasked with the development, launch and management of multiple B2B products and partnerships to strategically increase customer advocacy, revenues and occupancy. Multi-site sales and marketing responsibility, supporting a team of 13. Launched Butlin’s into the meeting and events sector securing previously unobtainable high value contracts from brands such as Pfizer, AstraZeneca, Hewlett Packard, Deloitte, PSA, John Lewis Partnership and ASDA. Consistently achieved multimillion-pound… Show more Tasked with the development, launch and management of multiple B2B products and partnerships to strategically increase customer advocacy, revenues and occupancy. Multi-site sales and marketing responsibility, supporting a team of 13. Launched Butlin’s into the meeting and events sector securing previously unobtainable high value contracts from brands such as Pfizer, AstraZeneca, Hewlett Packard, Deloitte, PSA, John Lewis Partnership and ASDA. Consistently achieved multimillion-pound sales budgets and returned double-digit growth annually.Awarded: MIMA: Best Brand Marketing Campaign & Best BrochureC&IT AWARDS: Conference Venue of Year Show less

Initially hired as National Sales Manager to identify and develop sales and accounts for the corporate division. Promoted to Head of Sales supporting a team of 12 over 4 resorts and Head Office. Leading reactive and proactive sales, marketing and departmental customer experience. Charged with improving process and performance. Driving brand awareness and market share via brokers and direct customers. Increasing corporate revenues by 52%.Awarded:EVENTIA: Venue of the YearMIMA:… Show more Initially hired as National Sales Manager to identify and develop sales and accounts for the corporate division. Promoted to Head of Sales supporting a team of 12 over 4 resorts and Head Office. Leading reactive and proactive sales, marketing and departmental customer experience. Charged with improving process and performance. Driving brand awareness and market share via brokers and direct customers. Increasing corporate revenues by 52%.Awarded:EVENTIA: Venue of the YearMIMA: Best PR CampaignC&IT: Best Case Study Show less

Acquisition and account management of brand partnerships for the luxury travel company. Broadening distribution and awareness of International Travel Connections to high net worth and ultra-high net worth clientele, offering bespoke luxury travel, holidays and sporting tours. Brokered wholesale travel packages and tactical offers via closed user partnerships. Successful contracts delivered within the following sectors – Automotive, Private Banking, Sports Clubs, Private Members Clubs and… Show more Acquisition and account management of brand partnerships for the luxury travel company. Broadening distribution and awareness of International Travel Connections to high net worth and ultra-high net worth clientele, offering bespoke luxury travel, holidays and sporting tours. Brokered wholesale travel packages and tactical offers via closed user partnerships. Successful contracts delivered within the following sectors – Automotive, Private Banking, Sports Clubs, Private Members Clubs and Lifestyle Concierge Services. Show less

Ownership of strategic sales partnerships and tactical sales promotions to increase distribution, revenues and occupancy nationally. Research and implementation of targeted B2C partner marketing initiatives utilising both ATL and BTL channels. Delivering record multimillion-pound revenues at the lowest possible cost per acquisition. Experienced in brokering successful accounts within FMCG, Film, VEB schemes, Finance, Automotive and Public sectors.

Part of a national team tasked to increase market share within a defined territory for P&O, Princess, Cunard and Ocean Village via retail agents. Delivering increased sales for national, regional and independent accounts by implementing tailored sales and training plans. Territory turnover of £45m+ and marketing budgets of up to £150k+ per agency

• Responsible for the management and development of over 40 resort representatives• Ensuring resort sales and customer services targets are exceeded• Development and implementation of local sales and marketing initiatives• QA & HS reporting