I create athleisure & lifestyle products alongside celebrities, founders, SME's and enterprise businesses via our product agency Slyletica (www.slyletica.com).Here’s my story:In December 2015, my wife Yetta Rawadi and I launched Slyletica to serve as Australia’s first Athleisure-wear creation agency. Since it’s inception, our agency has won multiple awards across entrepreneurship, leadership and business management.Today, Slyletica is the leading agency for Athleisure product creation. We create athleisure products for celebrities, fitness, fashion and lifestyle brands looking to turn their creative ideas into products consumers rush to buy. We do this for clients globally. Slyletica is known for delivering exceptional outcomes across product design and development, production management, e-commerce management, and fulfilment management. In 2021, we launched an incubator for in house brands we like to call Sly Ventures. In our venture model, we seek equity partnerships alongside leading global talent, celebrities, and athleisure founders.We create product market fit, and amplify a brands success by entering partnership with celebrities. Today, we are proud of making a huge impact in the world of athleisure, having created products with celebrities and brands from 12 different countries. And we're just getting started...