I've launched my own snow-sports brand and started my own businesses. They've provided me with some of the biggest challenges, most important lessons and some of the greatest experiences I'll ever have. Now, after working independently for over a decade, it feels like the right time to join a team where I can contribute, build, and add value. To add a prestigious sports brand to my CV feels like a very rewarding next step...My experience spans across retail, distribution, manufacturing, account management, operations, branding, consultative sales and naturally, customer service.
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DirectorEureka Hire LimitedRoyal Tunbridge Wells, Gb -
DirectorEureka Hire Limited May 2016 - PresentRoyal Tunbridge Wells, Kent, United Kingdom* Launched Eureka Hire: Established Eureka Hire in 2015 after acquiring European distribution rights for the Capri Marquee. Grew the business to a consistent £85k (vat threshold) annual turnover within 3 years, doubling revenue year-on-year from 2016 to 2019.* Client Relationship Management: Cultivated strong relationships with affluent clients across the South East, leading to significant repeat business from high-profile customers, including Horse Guards in London, Latitude Festival and Wine Garden of England.* Sales and Revenue Growth: Successfully expanded the product offering with complimentary items like refrigerated trailers, enhancing the overall customer experience and driving additional revenue.* Lead Conversion and CRM Optimisation: Streamlined the sales process by integrating CRM systems and digital tools, ensuring efficient conversion of warm leads into confirmed bookings.* Consultative Sales and Account Management: Represented and promoted the Capri Marquee at industry exhibitions across the UK, utilising consultative sales techniques to secure new clients and maintain strong relationships with existing stockists.* Team Leadership and Operations: Managed and trained a team for marquee installations, overseeing up to 14 events every weekend during peak season, while maintaining full control of P&L, stock, and customer service. -
Owner/FounderSummit Worldwide Limited Mar 2011 - Apr 2023Royal Tunbridge Wells, Kent, United Kingdom* Founded and scaled Summit Ski eyewear brand: Leveraged my experience as a certified ski instructor to identify a gap in the market, creating and launching Summit, a British snow sports brand known for its cutting-edge frameless ski goggles. Successfully grew the brand to be stocked in 150 stores across Europe.* Product Development and Sourcing: Designed and developed a range of 10 innovative ski goggle products over a 10-year period, collaborating with manufacturers in China, Taiwan, Hong Kong, Italy, and Portugal to ensure top-tier quality and performance.* Wholesale and Distribution Management: Established and managed wholesale and distribution channels across Europe, personally handling over 25,000 units sold, and ensuring a strong presence in key markets.* Trade Show and Relationship Building: Represented Summit at major global trade fairs such as ISPO Munich, Sport Achat Lyon, and Silmo Paris, building strong relationships with manufacturers, retailers, and direct clients, and securing new stockists and distributors worldwide.* Comprehensive Brand Management: Created and managed all aspects of the Summit brand, including logo design, website development, product packaging, marketing campaigns, and trade show stands, ensuring a consistent and impactful brand presence.* Revenue Growth and Product Expansion: Increased revenue by adding complementary products to the ski eyewear range, enhancing the overall product offering and appeal to a broader market.* Business Operations and Leadership: Maintained full control of P&L, stock levels, customer service, and sales, while coordinating the import and export of large volumes of stock via sea and air freight. Hired and managed staff for numerous trade fairs and shows, ensuring effective brand representation.
Simon Reddy Education Details
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Uplands Community CollegeDiploma In Business Studies
Frequently Asked Questions about Simon Reddy
What company does Simon Reddy work for?
Simon Reddy works for Eureka Hire Limited
What is Simon Reddy's role at the current company?
Simon Reddy's current role is Director.
What schools did Simon Reddy attend?
Simon Reddy attended Uplands Community College.
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