Ex-Buyer, Retail, Category & FMCG expert with 20+ years diverse experience & proven track record leading teams in major Supermarkets, Manufacturers & Start-ups to step changes in sales & profitability.➕ Follow me for insights & advice on all things FMCG, Retail, Consumer, Category & Shopper✉️ Feel free to DM me if you'd like to chat-------------------------------------------Webinar 14th November : How to Sell to Supermarkets, a Buyer <> Seller Q&A🛒 What are Buyers actually looking for?💬 How can Suppliers positively engage with Grocery Buyers?🤝 How can both sides work together to grow the total Category? + Your QuestionsMore info here 👇 https://www.optimaretail.com/buyer--seller-qa.html-------------------------------------------I was a Buyer (Sainsbury's, Tesco) for 10 years, before deciding to follow my passion to specialise in Insights & Category Management. I now work with a range of both large & scaling brands, using consumer, shopper & category insight to transform how they understand & engage their customers, and my commercial/buying experience to help them develop winning growth strategies.* Quickly understands new businesses / categories & hits ground running* Creates simple & compelling category stories which leverage insights to drive category growth* Leads & motivates teams to drive change by combining a clear future vision with realistic roadmaps to get there * Comfortable with ambiguity & develops new insights by joining dots between multiple/incomplete datasets * Action-oriented approach to find new solutions & challenge business inertia * Leverages retail experience to build trusted relationships with category buying teams * Proven & consistent Growth driverFounder of Optima Retail, who support our clients with focused support where they need it – whether it is a short expert consultation, full project management or ongoing retained support. Examples of some of the work we do for our clients:-✅ New Market / Category Assessment✅ Route to Market & Channel strategy​✅ Category Visions / Category Strategies✅ Category Analysis & Reporting​✅ Range Reviews✅ Distribution Opportunities / Defence✅ Optimising Promotions✅ Cost Pricing strategy✅ Revenue Growth Management​✅ Top to Top Decks✅ Retailer ​Joint Business Planning✅ Sales Presentations✅ Category Growth Stories​​​​✅ Training and Capability Development​​​​✅ Full Project Managementhttps://www.optimaretail.com