Simon Wilson is a professional in their field. Colleagues describe them as "Simon is quite simply one of the most creative people I know (and I know hundreds). He not just content to come up with the coolest ideas, he’s determined to figure out how to execute: he finds and adapts technology, can translate creative ideas for coders and engineers, is not deterred by red tape, naysayers or foot draggers. Simon will find a way to make it happen and he applies creative thinking at every juncture. But back to the coolest ideas – one of the reasons that Simon has them is that he absolutely doesn’t pull them out of the ether. His brainstorming process – developed, refined and proven through years of practice – focuses on outlining a sharp understanding of the audience, their aspirations and their challenges, and then sets about to define the problem to be solved on in their voice. Simon is a visionary – one of the first people to employ computers for graphic design in the UK and the first I heard espousing the opportunities of AI for creative, years before anyone else. He is a first-rate team player, an extraordinary mentor, and just a wonderful, decent human being." and "I had the pleasure of working with Simon over a 5-year period. Simon is an amazingly creative and thoughtful person. He never takes anything at face value but encourages all around him to think differently--often helping pull out the most amazing work. Simon taught me that innovation can generate fun ideas but the reality is that there has to be a use case and utility if we want our audience to engage with it. A small nugget of an idea is always taken to the next level with Simon whether it's a simple website or a full immersive conference experience. I would welcome the idea of working with Simon again in the future."