As the content strategy manager, I collaborate with the CMO and content strategists to develop and oversee the overarching company content strategy, ensuring content and promotional consistency.

As the Content Marketing Strategist, I plan, develop and execute content marketing strategies and campaigns to create brand awareness, inspire curiosity, enlighten and educate our audience on the complexities of insurance, and ultimately convince them that Hylant is the right insurance broker choice. Through an understanding of audience pain points, creative content, proper channel placement and data analysis, I establish and build relationships between prospective clients and Hylant… Show more As the Content Marketing Strategist, I plan, develop and execute content marketing strategies and campaigns to create brand awareness, inspire curiosity, enlighten and educate our audience on the complexities of insurance, and ultimately convince them that Hylant is the right insurance broker choice. Through an understanding of audience pain points, creative content, proper channel placement and data analysis, I establish and build relationships between prospective clients and Hylant, building a relationship based on expertise and trust before engaging a sales person. Show less

As the Marketing Communications Manager, I work closely with local office heads at five Hylant offices to develop strategic marketing plans and communications. In this role, I focus on building marketing campaigns for five different markets, coordinating and developing content, building online events, and creating content for digital and print advertising, as well as local press coverage.

As the Marketing Communications Specialist at Hylant, I worked closely with the Hylant corporate practice leaders to develop internal and external communications aimed at educating clients, prospects and team members. My duties included:~ Developing internal and external webinars~ Created templates, resource documents, blogs, collateral, and various other training materials and collateral~ Brainstorming content and building strategies for high-impact campaigns

My roles at Angie's List include brand marketing copy writer, content editor, and influencer program manager. As the influencer program manager, I oversee the creation of expert- and blogger-written content that aligns with the Angie's List content strategy. This entails brainstorming the most efficient use of our expert content, assigning content that aligns with the quarterly themes, and ensuring projects fall within the monthly and quarterly budgets. I also work with other marketing teams to… Show more My roles at Angie's List include brand marketing copy writer, content editor, and influencer program manager. As the influencer program manager, I oversee the creation of expert- and blogger-written content that aligns with the Angie's List content strategy. This entails brainstorming the most efficient use of our expert content, assigning content that aligns with the quarterly themes, and ensuring projects fall within the monthly and quarterly budgets. I also work with other marketing teams to spread influencer content across various marketing channels. As the marketing copywriter, I create web content that aligns with Angie's List marketing voice. I also curate and write the weekly email newsletter sent to every Angie's List member. Show less

As the marketing specialist, I created editorial calendars for six different blogs, created content for said blogs, and edited posts submitted to each blog. I edited various pieces of both published ad copy and online copy. As new websites were created, I wrote and edited up to ten pages of copy for the sites. I was also in charge of writing email campaigns and internal news releases.

As the marketing manager, I led the charge in expanding awareness of Jay's Moving Company throughout the Central Indiana area. I wrote the monthly newsletter and bi-weekly Home Series blog, as well as established and maintained relationships with top community realtors and local non-profits such as Wheeler Mission, Shepherd Community, and Indianapolis Downtown, Inc.

As a Search Media Networker, I worked with various clients to improve SEO. This required an understanding of Google updates as well as knowledge of inbound marketing. I also worked with the editing team to improve the quality of articles we provided for high-traffic websites.

As a social media publicist at Author Solutions, I reach out to diverse communities through social media platforms to connect with various markets. I build an online presence for clients through blogging, Facebook, Twitter, and additional platforms

As a student, I studied public relations with a minor in French. I worked for the Ball State Daily news writing feature articles.

Sales

Experience with Mac InDesign and PhotoshopRefurbished website for Café Royal coffee shopDesigned and distributed catering brochures and menus for Café Royal coffee shop

Employee of the Month July 2009 Maintained patron satisfaction by providing prompt seating and customer serviceInspect dining rooms for cleanliness and make sure dining supplies are fully stockedSchedule dining reservations and arrange special services for dining customers