Working within the multi-disciplined Marketing and Communications team, I am responsible for managing and delivering design at Dementia UK.I am responsible for bringing the brand to life with various audiences and across different channels; producing high quality, compelling design work – both online and offline; responsible for managing briefs and in-house design workflow; and managing design projects delivered with freelancers. Responsible for a range of design projects, working across the charity, including with Fundraising, Clinical Teams, Campaigns and Business Development.

As a seasoned Creative Services Manager and Senior Designer, I bring over a decade of experience in transforming creative visions into compelling realities. Recently made redundant, I am now open to freelance and contract opportunities where I can apply my extensive skill set to drive impactful results.Key Skills:Creative Brief Writing: Crafting detailed and insightful briefs that align team efforts with client goals.Workflow Triage: Expertly managing and prioritizing tasks to ensure efficient project completion.Idea Generation: Developing innovative and original creative concepts that captivate audiences.Adobe Creative Cloud: Proficient in Photoshop, Illustrator, InDesign, and other Adobe tools for high-quality design execution.Copywriting: Producing engaging and persuasive copy that enhances visual storytelling.Project Management: Leading projects from inception to completion, ensuring timely and successful delivery.I am passionate about leveraging my skills to contribute to dynamic teams and projects. Let's connect to discuss how I can help bring creative solutions to your organisation on a freelance or contract basis.

Waste Resources and Action Programme (WRAP) creates world-leading waste and resource systems to manage resources efficiently and minimise waste by shifting towards a circular economy. Lead and managed an international brand portfolio across WRAP, including consumer behaviour change brands Recycle Now, Love Food Hate Waste, Love Your Clothes and Guardians of Grub.Led a visual identity refresh project that sought to position WRAP as a global NGO, communicating changes across WRAP’s team of 200 employees.Line management responsibility and mentoring of internal design team, improving project turnaround times and quality of the studio’s outputs.Triaging, owning, planning and scoping design projects across the creative team, ensuring workloads are managed effectively and outputs delivered by the required deadline.Spearhead creative outputs across print, digital, social media, and exhibitions.Directed the USA office launch event’s creative strategy, contributing to a successful event.Manage end-to-end creative, design, and branding initiatives.Optimised design resources, maintaining high-quality outputs and brand integrity.Streamlined creative service processes, improving efficiency of output delivery.

Work as part of a small team specifically supporting WRAP’s marketing and communications activities across the Citizen Focussing Brands (Love Food Hate Waste, Love your Clothes and Recycle Now.) I also provide strategic creative direction, design support and brand guidance/management across WRAP’s Corporate and Business facing initiatives and campaigns. Everyday TasksCreative direction, design development and artworking Brand management – ensuring consistency in outputs across it’s consumer sub-brands LFHW, Recycle Now and Love Your Clothes. Including advising and working with partners on the correct usage of these brands (including international LFHW licensees in Australia, New Zealand, Canada and Central Europe) Respected as WRAP’s design and branding specialist – often consulted on complicated challenges to protect WRAP brand and sub-brands with partner organisations, nationally and internationally.External supplier management/liaison and minor print management – including regular performance reviews.Peer support, guidance and advice on design and brand problems Tender AssessmentCreative brief writingProject planning/scoping/time-lining and evaluation. Time planning/managementStudio job and workflow management.Management, storage and updating of core assets – establishing an inhouse ‘brand room’ solution.Regular creative direction input/opinion/guidance on a wide variety of projects (print, exhibition based and digital included). Liaise with and maintain a positive working relationship with a large marketing team of execs to deliver a broad range of marketing collateral, to a high standard. Often taking detailed communications briefs through the full spectrum of kick-off meeting right through concept/discovery and artworking to final print or digital executions.

Rok Advertising was a small, busy, multi-discipline agency based in Leamington Spa, with clients spanning very diverse corporate markets. Clients include Millward Brown, Jet Fuel Services, ConocoPhillips, Heart of England Housing Association, Scholastic Publishing and Valor Fires.Main responsibilities involved taking initial visuals and concepts created by the Senior Designer and progressing them to final, print ready artwork. This process often involved design development, photo manipulation, project and time management, proof reading and adhering to strict, challenging deadlines. Projects ranged from a simple stationery through to longer form documents. I was also involved in creating simple animated GIFs and artworking large-scale graphics for exhibition stands.Other duties: day-to-day running of a small studio; Backing up all job artwork; and some photography.

Working in a busy studio alongside a studio manager and four other designers, my duties included day-to-day production and layout of catalogue pages for various clients ranging from business-to-business and consumer-to-business market sectors. This process would often involve receiving a brief from the studio manager, interpreting predefined style-sheets set by the senior designers or following a hand drawn ‘scamp’ from a client’s marketing team. Other duties involved project management, job trafficking and client liason and occasional in house photography of products.

My primary role at Rudkin Design was to work with the Creative Director to concept, design and artwork all projects in the studio. Our highest profile account was a series of tourism guides for Marketing Birmingham, attracting visitors for days out, short visits and shopping trips. This represented a major triumph on our behalf as our initial designs at pitch stage were chosen over many larger more established agencies. I also acted as primary account manager on a major re-branding project for Tyre-Line Original Equipment Limited to deliver a new identity, a new promotional brochure and art directing a photo shoot of the factory.Other sucessful projects included: Business Conference Brochures for Northamptonshire luxury country hotel Fawsley Hall; Exhibition stands for the Centre For Economic Policy Research in London and schools furniture supplier/manufacturer Thorpe Kilworth Ltd in Leicester.