I am an MBA candidate at the University of Cincinnati’s Lindner College of Business, with over 5 years of professional experience in digital marketing and advertising. My expertise spans managing high-impact Google Ads campaigns, optimizing ad performance across multiple platforms, and driving revenue growth for large accounts. I specialize in leveraging platforms like Google Ads, Google Merchant Center, and Google Analytics to create data-driven marketing strategies that meet client objectives and deliver measurable results. I am passionate about using data to identify opportunities for ROI improvement and campaign optimization.Currently pursuing my MBA with an expected graduation in December 2025, I’m eager to apply my skills in digital marketing, research, and leadership to new opportunities in the industry. Feel free to contact me at aroras3@mail.uc.edu.
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Digital Marketing And Research Senior AssociateGoogle Operations Center Jan 2022 - May 2024Gurugram, Haryana, India- Managed LCS accounts with a monthly revenue impact of $7 million USD, serving as the primary liaison between clients and Google Ads Campaign Delivery & Account Managers. - Utilized both proactive and reactive strategies to uncover and execute optimization opportunities, driving ROI and ensuring client marketing objectives were met effectively. -
Product SpecialistCognizant Feb 2021 - Dec 2021Gurugram, Haryana, India- Onboarded and mentored over 100 new hires, providing them with in-depth training on Google Ads platform functions and best practices. - Equipped team members with the skills and knowledge needed to effectively manage campaigns and drive success, ensuring they were well-prepared to contribute to high-impact digital marketing strategies. -
Senior AssociateCognizant Jan 2019 - Jan 2021Gurugram, Haryana, India- Expertly developed and executed customized campaign strategies across diverse ad networks on Google Ads platform, to align with client goals. - Provided insightful recommendations and implemented optimizations that maximized campaign performance.
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Quality AnalystTeleperformance Jul 2016 - Oct 2018Gurugram, Haryana, India- Developed client relationships and earned a reputation for exceeding service standard goals.
Simran Arora Education Details
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Marketing/Marketing Management, General -
3.6/4.0
Frequently Asked Questions about Simran Arora
What is Simran Arora's role at the current company?
Simran Arora's current role is MBA Student at UC Lindner | 5 Years in Digital Marketing & Strategy | Seeking Full-Time Marketing Roles for 2025.
What schools did Simran Arora attend?
Simran Arora attended University Of Cincinnati Carl H. Lindner College Of Business, Maharshi Dayanand University.
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