Simran Cheema Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Achieved first place finish within intern cohort, delivering multi-faceted marketing recommendations for a pro-bono client that resulted in tangible improvements to client acquisition rates &the triple bottom line. Demonstrated a value-adding marketing understanding balanced with acute technical skill that impacted both qualitative & quantitative performance metrics across the client's identified pain-points. Effectively collaborated with a team of 5 to deliver on project objectives in a meaningful way with synergistic interpersonal relationships at all levels of hierarchy,

Vancouver, British Columbia, Canada

Ex-Global Champion debater & public speaker with over 6 years of coaching experience and 7+ years of competition experience. Developed and delivered industry leading Public Speaking & Debate curriculum to students, successfully coaching many clients onto National teams & subsequent Global Championships. Demonstrated expertise in the art of balancing creative storytelling with historical fact & data, and delivering content through highly structured & strategic methodologies. Maintained high performance in a self-led startup environment, demonstrating a high aptitude for initiative taking & time management. Acquired multiple VIP clients through excellent service & value-adding interpersonal relationships.

Vancouver

Demonstrated elevated understanding of slow fashion industry to effectively redefine brand’s target segment and position product offering for optimal performance, resulting in an 18% increase in revenues in just 4 monthsEstablished artistic direction, styled product and managed the pre-production to post-production cycle of assets for 3+ photoshoots, demonstrating sharp ability to balance brand identity with relevant trends & offer a strong creative perspective

Toronto, Ontario, Canada

Selected to be an RBC Amplify Business Analyst on a cross-functional team of a UX Designer, Data Scientist, Developer and many upper level executives. Our team developed a patent pending AI solution that transforms qualitative findings into quantifiable data to enable more proactive risk mitigation. I spearheaded our team's strategic analysis through Agile ideation principles, lead our necessary primary research and composed/delivered our product pitch to c-suite executives. While guiding this project through from ideation, development, and, finally, delivery, I gained a thorough understanding of the UX design process and the developmental scrum framework.

Vancouver, British Columbia, Canada

Delved deep into the world of CPG Brand Management with close mentorship from professionals across major industry players such as Unilever, PepsiCo, Procter & Gamble and General Mills. Developed proficiency with customer insight data & industry leading data & market measurement software (e.g. Nielsen). Engaged in 20+ mini cases & consistently added value to final presentations, balancing storytelling & persuasive rhetoric with technical, financial analysis. Selected into highly competitive program through impressive academic performance, self-taught industry knowledge and a demonstrated passion for creative marketing.

Cape Town, Western Cape, South Africa

At Accenture, I worked with clients across the retail and commodities sectors on digital transformation and change management projects. On my team, I was responsible for monitoring, identifying and correcting errors in our client's operational databases. I synthesized key company data on technology implementation tactics via MS Excel and PowerPoint Presentations that were distributed and presented to associates across the globe.

Vancouver, British Columbia, Canada

As a Teaching Assistant for COMM 395 Business Communications at UBC Sauder, I exemplified a mastery of the course materials regarding verbal communication and presentation skills within the professional environment. As I liaised between the course instructor and a cohort of over 80 students, I honed my leadership skills to strike a balance between goal-oriented efficiency and empathetic emotional intelligence. My critical thinking skills were further strengthened as I offered regular and structured feedback to students when assessing their presentations. These responsibilities were all balanced through exceptional time-management skills that allowed me to exceed expectations while also being enrolled in a full course load.

Vancouver, British Columbia, Canada

As the elected Alma Mater Society Representative, I held a multifaceted position on both the Commerce Undergraduate Society Board of Directors and the AMS Council. I was responsible for coordinating with the CUS President to maintain relations, communications and the representation of Sauder students to the AMS and the rest of UBC. In order to promote strong interfaculty relations, I continually displayed exceptional interpersonal, verbal/written communication and leadership skills at council meetings, committee meeting and throughout my general demeanour as a student representative. I sat on the Budget Committee, the Student Life Committee and the HR Committee to ensure the delivery of the aforementioned goals.

Vancouver, British Columbia, Canada

At Aritzia, I was able to continually exceeded the expected SPH benchmarks by individually tailoring service to clients yet keeping the store’s goal results at the forefront of my personal sales strategy. Through my passionate and humorous personality complemented by my ability to adapt to new environments and take proactive initiative, I was able create genuine, long-lasting connections with customers amidst a high intensity environment.

Throughout my time on the JDC West Team, I collaborated with students ranging from second to sixth year of university, as a 1st and 2nd year student, to build strong cases for any range of social, political or economic business problems. Our 3rd place finish in the Debate category came after countless hours of preparation, mastering the skills of active listening and persuasive speaking.

Bachelor Of Commerce - Bcom, Double Major: Finance & Marketing, Minor: Social Impact & Sustainability

Activities and Societies:Awards: - UBC Business Communications Public Speaking Competition (3rd) - JDC West Debate (3rd) Extracurricular.

Bachelor Of Commerce - Bcom, Finance

Exchange year at Esade Business School in Barcelona, Spain completing 15 credits towards the general UBC Sauder BCom requirements.

Education record

Activities and Societies: Head Girl, Debate & Public Speaking, Student Council, Athletics