Simran Kaur Arora Email & Phone Number

Delhi, India

Gurugram, Haryana, India

• Undertake end to end Marketing Performance Analytics studies- data management, menu research, statistical modelling, optimisation, dash boarding, storytelling and reporting• Manage delivery for global QSR (Yum! brands-KFC, Pizza Hut, Taco Bell)• Provide actionable data driven recommendations for Client Marketing, Menu, Price Optimisation

Vadodara, Gujarat, India

• Work on MMM projects for FMCG, Luxury and Tech giants, across Asia Pacific Region• Leverage advanced statistical models to quantify marketing performance (traditional and digital channels), in terms of return on investment (ROI), revenue and incremental sales• Provide insights and build results to help clients optimize their marketing budget and media execution in future, closely working with data analysts and consultants

Bengaluru Area, India

• Designed, managed and executed market research projects for Fortune 500 companies (primary and secondary research), based on Pharmaceutical & FMCG sectors across geographies• Lead task execution for multiple projects simultaneously, by ensuring progress and quality checks, organizing data and coordinating vendors’ and team meetings• Created end to end deliverables, including discussion guides, questionnaires and presentations, based on client’s business questions•… Show more • Designed, managed and executed market research projects for Fortune 500 companies (primary and secondary research), based on Pharmaceutical & FMCG sectors across geographies• Lead task execution for multiple projects simultaneously, by ensuring progress and quality checks, organizing data and coordinating vendors’ and team meetings• Created end to end deliverables, including discussion guides, questionnaires and presentations, based on client’s business questions• Conducted issue analysis and data interpretation (qualitative and quantitative data) using inferential and descriptive statistics• Synthesized findings, developed recommendations, built reports and summaries, along with active communication with clients and internal teams, across time zones Show less

Hyderabad Area, India

New Delhi Area, India

- Worked on a project based on the analysis of the Finance Department, covering the workflow and functions of the different cells under the department- Performed practical work in the areas of asset management and insurance, using SAP and MS Excel

Delhi

Certificate, Photography

Intensive Foundation Course in Photography

Master Of Arts, Economics

Activities and Societies: Editor and Core Team Member, Placement Cell, School of Economics

B.A. Honours, Economics Honours

Activities and Societies: Editor and Organizing Committee Member, Economics Society

Commerce, 94.75%

Activities and Societies: Member, Editorial Committee | Actor & Director, Dramatics Group | House Head, Commerce Society | Lead Vocalist.