• Independently managing the entire marketing function, driving end to-end marketing strategies and campaigns.• Optimizing website content, including meta tags, headers, and internallinks, to enhance search engine visibility and improve user experience.• Analyzing website performance using tools such as Google Analyticsand Search Console to measure key metrics, identify trends, and makedata-driven decisions to boost SEO and digital presence.• Maintaining the content calendar, overseeing content writing,scripting, creation, and execution to ensure consistent brandmessaging.• Creating marketing materials including brochures, product demovideos, promotional videos, logo design, and animations to effectivelycommunicate product value.• Managing and executing Facebook ad campaigns, including budgetallocation and optimization to maximize reach and engagement.• Conducting website and landing page audits, utilizing keywordresearch and content development to optimize SEO performance andconversion rates

• Led the Client Solutions Team, fostering collaboration with multiplemarketing agencies to drive MQLs (Marketing Qualified Leads) andexecute branding initiatives• Built the Pre-sales process for enterprise-level leads, incorporatingindustry-specific qualification metrics.• Oversaw ad campaign analytics and performance, optimizingstrategies with improved Ideal Customer Profile (ICP) data.• Implemented lead generation strategies using LinkedIn outreach andemail marketing• Formulated and executed creative content strategies aimed atenhancing brand awareness for Clients• Employed data analysis to optimize processes, ensuring maximumoutput and efficiency

• Boosted brand awareness and generated leads.Generated reports detailing campaign performance, customerengagement, and engagement trends.• Optimized various social media platforms with engaging content,which led to organic traffic growth.• Oversaw the preparation of marketing copy, images, videos, emails,and other collateral.• Improved website visibility through the development andimplementation of SEO strategies and also designed landing pageswith competition analysis.• Optimized website content, including meta tags, headers, and internallinks, to enhance search engine visibility and user experience.• Ranking website performance using tools like Google Analytics, SearchConsole, and other SEO software to measure key metrics, identifytrends, and make data-driven decisions

• Involved with the marketing team in customer engagement content(YouTube Live, Instagram Live & Reels and Video Content Creation)• Established "Special Sales Team" in the year 2020, responsible forboth pre-sales activities and sales closures• Managed and oversaw day-to-day activities of inside sales teamCoordinated sales projects with the concerned teams and metdeadlines for 94% of the projects• Executed sales analysis and prepared sales reports & ROI analysis forFY 20-21 & FY 21-22• Analyzed customer feedback and the latest market trends to generateideas about new features• Prepared monthly, quarterly and annual sales projections •Worked oncustomer engagement methods to increase the satisfaction level from44% to 87%• Managed the investment on marketing source leads and ensuring toacquire more than 100% ROI• Coordinating with vendors for Lead generation from different sources

• Worked for Cleartax Process (Outbound, Presales)• Presented demo of software in front of potential stakeholders• Assisted the clients in filing GST returns and taxation documents