I’m a results-driven and creatively inclined professional with a B.Tech in Textile Technology from IIT Delhi, where I also honed my problem-solving skills and entrepreneurial mindset. Founding and scaling Peace Lily Creations was a journey that allowed me to blend my passion for digital marketing, customer experience, and sustainable branding.Currently, I’m applying my creative energy as a Marketing Strategist at Basil, a health-focused food tech startup. Here, I lead community-building initiatives, manage CRM strategies, and drive influencer marketing campaigns, always striving to create meaningful brand experiences.Before stepping into the business and marketing world, I spent five years preparing for the UPSC exam—a journey that taught me resilience, broadened my perspective across various fields of general studies, and deepened my understanding of diverse subjects. This experience sharpened my ability to approach challenges holistically and strengthened my adaptability in high-pressure situations.Whether I’m analyzing sales data, brainstorming event ideas, or building digital campaigns, I always bring a blend of creativity, dedication, and a forward-thinking mindset to the table. I’m passionate about learning, growing, and continuously finding innovative ways to add value in everything I do.