I’m a creative and detail-oriented designer with a passion for crafting user-centric, visually appealing, and functional designs. I specialize in transforming complex ideas into intuitive and engaging user experiences, and I've had the opportunity to work with international clients across healthcare, pharmaceuticals, sports, and banking sectors in the USA, Australia, and the UK.In addition to my core design work, I enjoy leading internal initiatives—whether it’s running knowledge transfer sessions, conducting workshops, or organizing team-building activities. I also have a personal love for illustration and exploring my creativity through various physical mediums.Looking ahead, I’m excited to continue growing my expertise and plan to dive deeper into business administration and front-end development, as these areas align with my interests and will complement my design skills.
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Management Team MemberCrate Brewery Mar 2024 - Jul 2024London Area, United Kingdom -
Til OperatorDelaware North Jan 2024 - Mar 2024London, England, United Kingdom- Process customer transactions accurately and efficiently, handling cash, credit cards, and other payment methods.- Provide exceptional customer service, addressing inquiries, resolving issues, and ensuring a positive customer experience.- Collaborate with the team to manage store cleanliness, restocking, and distribution of food orders. -
Research Study AssistantLoughborough University London Nov 2023 - Mar 2024London, England, United Kingdom- Conducting primary research and user interviews with people in displaced communities of the world.- Secondary research on the topic of climate injustice and gender equalities in under developed nations.- Co-design innovation activities and workshops. - Facilitating conversations to enhance process-driven ideation.- Creating narratives with storytelling for impact on the subject. - ldeating and executing brand deliverables for the said concept. -
User Experience DesignerDeloitte Digital Aug 2021 - Aug 2023Mumbai, Maharashtra, India- Initiated RFPs and firm initiatives across Deloitte's international offices to boost moral and employee engagement.- Facilitated teamwork, co-design workshops and internal team management for product discovery and rediscovery. - Conducted knowledge walk-throughs for intermediaries, beginners and stakeholders.Proactively collaborated across AEM/Web/ App/Product/BA/QA teams to create holistic solutions for international clients in healthcare, sports, finance, retail sectors and doubled the productivity, cutting time across sprint during tight deadlines.- Successfully pitched 30+ unique features to the stakeholders backed by research, created interactive prototypes across various breakpoints to create more holistic designs, leading to a fastrack promotion.- Helped improve App Store rating ad user engagement by 35% within 6 months by managing a complete redesign of the original PoC gaining appreciation from the TA, ranking the product at top 5 across IOS and Android.- User testing, A/B testing, User Interviews, Product Discovery, UX Research, Human-centered Design- Created multiple design systems consisting of 500+ components/layouts, refurbished style guide; improvising product branding- Facilitated effciency by creating design timelines that smoothened out the process across 6 disciplines within teams and doubled the productivity.- Encouraged teamwork and team bonding by creating fun friday breakouts- Pitched to clients and conducted thorough discovery phase research for innovative USP and to manage client requirements.- Conducted usability testing and collaborated with the QA's to improvise the product.- Took part in multple RFPs and PoCs to bring in more business for the company.- Wire-framing, rapid prototyping, high-fidelity mockups, responsive web design across multiple breakpoints. -
Graphic Design InternStudio Glyph Feb 2021 - Jun 2021Mumbai, Maharashtra, India- Quantitate and qualitative research based on client requirements and innovation opportunities. Ideation and execution backed by research, innovation and teamwork.- Brand conceptualisation and brand strategy. Visual styles guides, user style guides and brand manuals.Graphic design, packaging design, illustration design and social media design.- Lead design for one of the leading real estate brand in Mumbai from scratch, Blox. Blox.xyz -
Graphic Design InternThe Magic Beans Aug 2020 - Sep 2020Mumbai, Maharashtra, India- Developed and maintained brand guidelines to ensure consistency in brand representation.- Graphic design, packaging design, illustration design and publication design. -
Freelance Graphic DesignerBlue Jay Hostels Apr 2020 - May 2020Mumbai, Maharashtra, IndiaGraphic designing and branding
Simran Muchhala Education Details
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Design Innovation -
Graphic Design
Frequently Asked Questions about Simran Muchhala
What is Simran Muchhala's role at the current company?
Simran Muchhala's current role is UX/UI/Service Design | Previously at Deloitte Digital USI | Msc. Design Innovation.
What schools did Simran Muchhala attend?
Simran Muchhala attended Loughborough University London, Symbiosis Institute Of Design.
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