Simran Sodhi Email & Phone Number

Fremont, California, United States

• Conducted win/loss analysis of global sales data using Salesforce, providing market feedback on competitors, pricing, and product effectiveness across major markets using Python. Developed an extensive Power BI dashboard to track key performance metrics and inform strategic decisions• Analyzed HubSpot website traffic data to gain insights into target audience behavior across content categories• Co-authored key messaging content with cross-functional collaboration highlighting product differentiation and value proposition of our latest cutting-edge products• Analyzed product feature impact on pricing and margins

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Durham, North Carolina, United States

As the Executive Director of Partner Outreach I market DISI, our pro bono consulting club, to external organizations as a brand and build relationships with and acquire potential non-profit partners. I analyze this set of potential partners, selecting new projects and expanding the DISI brand.

Ponda, Goa, India

• Led the committee of 8 members of TESLA (Club of Electrical & Electronics Engineering department)• Managed a team of 14 members and organized TESLA’s annual inter-institution event with 8 contests which garnered participation from around 90 institutes and over 600 participants from all across India• Organized an educational field trip to SLDC Goa and Kurti Substation Ponda for the students of the Electrical and Electronics Engineering Dept. of NIT Goa with my team• Organized a series of technical talks with pioneers of different fields like tech, finance, entrepreneurship for the students of the Electrical and Electronics Engineering Dept. of NIT Goa with my team • Organized a guidance session on campus placements for junior year students by the seniors

• Appointed as the team lead in a data analytics project to manage team to achieve goals ahead of deadlines at Globalshala in Partnership with Illinois Institute of Technology.• Employed data analysis and data visualization to identify the poorest performing campaigns out of 11 campaigns based on several different parameters for the client organization spanning across 13 countries for six age groups. • Recommended changes into campaigns which would reduce the total cost per click by 33% and cost per result by 40.5%.

India

• Conducted research on data preprocessing applications for machine learning in a group of three, under the guidance of Dr. Sadaf Ansari, professor of Machine Learning, NIO.• Explored different methods, processes and mathematical models on data cleaning, data integration and data transformation.• Identified the best methods and approaches for preprocessing different types of datasets depending on the raw data.

Master Of Science - Ms, Business Analytics, Marketing

B.Tech, Electrical And Electronics Engineering

Activities and Societies: TESLA (The Electrical Students Luminous Association) - EEE department's student club