With a strong foundation in online sports betting and casino services, PowerPlay.com offers a diverse range of products allowing players worldwide to engage in betting on various sports such as football, basketball, tennis, hockey, and soccer. Additionally, players can indulge in a plethora of casino games including slots, table games, and live casino experiences, accessible 24/7.Operating under official licenses from iGO and the AGCO in Ontario, PowerPlay ensures a tailored gaming experience for local players, adhering to regulatory standards and fostering trust within the community.As a Senior Product Designer at PowerPlay, I lead the charge in crafting innovative and user-centric experiences across mobile and desktop platforms. From inception to implementation, I drive the design process, seamlessly translating conceptual ideas into live products. My responsibilities extend beyond UX/UI design to encompass the creation of impactful marketing collateral including banners, emails, HTML banners, and social media content. Leveraging my expertise in video production, motion graphics, and animation, I elevate the user experience to unparalleled heights. With a keen eye for creativity and functionality, I am instrumental in solidifying PowerPlay.com's position as a frontrunner in online sports betting and casino services, catering to a diverse global audience.

In a dual role as Product Designer and Art Director, I oversee creative design projects spanning Branding Design, Illustration, Digital Design, Social Media, Packaging Design, Advertising, and Motion Graphics. Collaborating with a diverse range of clients, including prominent brands such as Paul UK, Turkish Ministry of Culture and Tourism, Eyeko, TFC Supermarket, Blink Brow Bar, tbseen.com, Everbean Cafe, and Natura Pizzeria. Providing artistic direction and leadership, ensuring the alignment of visual concepts with client objectives and brand identities. Leading all aspects of creative execution for Paul UK, from digital and print promotional designs to branding implementations and photography. Managing the user experience (UX) and user interface (UI) design for the Turkish Ministry of Culture and Tourism website, in addition to creating impactful print advertising banners. Contributing to digital advertising campaigns and packaging design for Eyeko, ensuring brand consistency and appeal across various channels. Developing and designing an e-commerce platform for online shopping at TFC Supermarket, alongside managing social media platforms to drive brand promotion. Providing digital advertising strategies and packaging design expertise for Blink Brow Bar's makeup product line. Producing engaging promotional videos for tbseen.com to enhance the online shopping experience for users. Crafting comprehensive brand designs and UX/UI designs for Everbean Cafe and Natura Pizzeria's digital platforms, emphasising visual appeal and functionality.

As Art Director, I orchestrated dynamic campaigns for prestigious clients including DemirDokum, Vaillant, Finansbank, and Anadolu Insurance. Crafting captivating TV ads, outdoor campaigns, social media content, and cohesive branding efforts. Shaping each brand's narrative and visual identity for success in competitive markets.

Leading creative endeavours for brands like Clipkit, UFO Infrared Heater, and Papia Motion Graphic. Crafting engaging visual narratives that captivate and inform audiences, ensuring lasting impact. Effectively communicating the essence and goals of the brands involved through innovative design and meticulous attention to detail.

Directing a dynamic team at Jolly Creative Workshop, spearheading innovative solutions for Jolly Tur, Turkey's premier travel booking site. Ensuring all deliverables effectively communicated Jolly Tur's unique offerings, consolidating its position as the largest travel booking platform in Turkey and enhancing its prominence in the tourism industry.

Crafting tailored visuals for esteemed brands such as Bilgi University Yurtici Kargo, MMA, Pfizer, Tivibu, Turkcell, Nokia, and Bilimilac. Utilising innovative strategies including Social Media Campaigns, Motion Graphics, and Editorial Design to reinforce brands' positions as industry leaders.

Orchestrating Digital Design, Social Media Design, and Motion Graphics for Nokta, reinforcing its status as an industry leader in the Turkish video industry. Shaping its visual identity to leave an indelible mark in the digital realm.

Contributing to branding design, advertising, and illustration for various clients, ensuring consistency and quality across projects.

Participating in graphic design projects for various clients, gaining valuable experience in branding design, digital design, and advertising.