I'm excited to join Parker Hannifin's Global Digital & IT Team, focusing on driving advancements in our Digital Selling Application Portfolio, which includes lead demand generation, omnichannel campaign management, marketing automation, and CRM. My role involves system analysis, project management, and the implementation of technology solutions to contribute to our mission of solving the world's greatest engineering challenges.

Collaborate with board members to develop and execute the organization's digital marketing strategy.

Full-service marketing agency helping nonprofits engage their customers and build lasting relationships.

Oversee all aspects of Web, SEO, Privacy, Consumer Data, and Email Marketing for Post’s newly acquired pet brands Nutrish, Natures Recipe, 9Lives, Gravy Train, Pounce, and Kibbles ‘n Bits.

Led CRM roadmap development for 15+ brands, managing a 30+ member team. Increased 1P data records from 7.7M to 19M, boosting engagement by 3%. Product owner of Smucker 360One Martech Team, employing Agile methods. Enhanced data with 150+ attributes, surveys, and consumer profiling. Provided budget recommendations aligned with growth goals, created audience behavior dashboards, and ensured data quality and privacy through collaborations with internal teams and external agencies and vendors.

Led strategic execution, pre/post-implementation, and management of thousands of email/SMS campaigns in Salesforce Marketing Cloud. Developed A/B testing framework for marketing and transactional emails resulting in over $2 million dollars of incremental profit annually. Initiated send time optimization and content personalization that accounted for over $650,000 of incremental profit annually. Integrated Salesforce Marketing Cloud with Sales Cloud for agent email program. Migrated from Return… Show more Led strategic execution, pre/post-implementation, and management of thousands of email/SMS campaigns in Salesforce Marketing Cloud. Developed A/B testing framework for marketing and transactional emails resulting in over $2 million dollars of incremental profit annually. Initiated send time optimization and content personalization that accounted for over $650,000 of incremental profit annually. Integrated Salesforce Marketing Cloud with Sales Cloud for agent email program. Migrated from Return Path to 250ok, resulting in an annual cost savings of $20K along with improving email inbox deliverability by 10% alongside enhancing email address accuracy by implementing Informatica Email Verification Services. Show less

Responsible for developing marketing automation strategies that will promote the long-term growth of CrossCountry Mortgage and its partners. Owned and implemented the Salesforce Marketing Cloud platform. Developed guides in creating email campaigns, automations, and generating reports.

Responsible for leading strategic marketing initiatives for nurture solutions clients. Work closely with the clients to establish marketing plans and set goals, utilizing a strategic approach to grow accounts and drive higher agency revenue. Other accountabilities include effective internal communication with the solutions team to achieve strategic and executional excellence, supporting the leadership group to develop go to market strategies for the agency, and pushing clients up the maturity… Show more Responsible for leading strategic marketing initiatives for nurture solutions clients. Work closely with the clients to establish marketing plans and set goals, utilizing a strategic approach to grow accounts and drive higher agency revenue. Other accountabilities include effective internal communication with the solutions team to achieve strategic and executional excellence, supporting the leadership group to develop go to market strategies for the agency, and pushing clients up the maturity curve through data findings, market trends, and technological advancements within the clients’ marketplace. Show less

Led Consumer Brands to achieve exceptional excellence, driving client strategy and growing accounts. Communicated plans and set expectations, as well as managed the day-to-day operations of the product team. A thought leader within the industry through publications and whitepapers, supporting business development opportunities, and delivering on go-to market nurture strategies for the agency.

Develop and execute targeted email and mobile communications to over 5 million subscribers.

Change control manager for all IT infrastructure changes ensuring proper control and coordination.

Provided technical support for more than 20,000 employees located at local and remote locations.

Designed and developed websites supporting customer requirements using Adobe web products (portfolio available upon request).