Ux Designer/Demand Generation Strategist
Houston, Texas
Responsible for planning, developing, deploying, wire-framing, prototyping website, microsite, and custom landing pages.• Design, implement, evaluate, troubleshoot technical issues related to HTML/CSS and manage email campaigns focused on building awareness, customer acquisition, leads, and conversion• Wireframe email templates, microsites, and landing page mockups in Photoshop for approval prior to coding in Abode Dreamweaver CC 2015• Prepare email marketing campaigns for deployment, including optimizing imagery, editing HTML/CSS, setting up promotions, and scheduling using Silverpop (IBM Marketing Cloud)• Optimize websites for both desktop, tablet and mobile devices using responsive design• Assure that user experience is aligned on all email clients using Litmus• Perform split A/B tests in subject lines, creative and copy tests to improve open-rates, click-through rates and conversion• Develop and implement landing page strategy to increase overall success of pay-per-click and marketing campaigns• Track and report on the results of email campaigns including open rates, click-through rates and revenue on a weekly basis• Stay up-to-date on latest marketing trends, deliverability best practices, and (CAN/SPAM) regulations